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ActiveTrail for WooCommerce

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ActiveTrail for WooCommerce

by ActiveTrail

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Description

ActiveTrail for WooCommerce is an integration plugin that enables a simple and efficient connection between a WooCommerce store and the ActiveTrail platform.

The plugin allows synchronizing core store data from WooCommerce to ActiveTrail, including contacts, orders, products, and site activity events.
It supports both historical synchronization of existing data and online (real-time) synchronization of new data.

The connection is established using an API key from the site owner’s ActiveTrail account and is configured through the WordPress admin interface.
No additional development is required.

Key Features

Order and Subscriber Synchronization

  • Automatic synchronization of orders and subscribers from the website to ActiveTrail
  • Transfer of customer data, order details, and activity events
  • Synchronization respects the user’s marketing consent status based on data stored on the site

Marketing Consent Management

  • Add marketing consent checkboxes to the checkout page
  • Add marketing consent checkboxes to registration forms
  • Store and validate consent status using user metadata fields

Historical Synchronization

  • Historical synchronization of existing contacts
  • Option to synchronize contacts only or contacts together with orders
  • Automatic scanning of commonly used metadata fields to verify previously given marketing consent

Cart Abandonment Tracking

  • Detection and tracking of abandoned carts on the site
  • Sending abandoned cart data to ActiveTrail
  • Cart tracking applies to registered users only

Dynamic Product Catalog Generation

  • Generation of product catalogs in XML format for:
    • Facebook Catalog
    • Google Merchant Center
  • Catalogs are updated automatically in real time when products are added, updated, or deleted

Privacy Policy

ActiveTrail for WooCommerce transfers data via API to the site owner’s ActiveTrail account in order to synchronize information between WooCommerce and ActiveTrail.

The plugin respects the user’s marketing consent status.

The data sent to ActiveTrail may include:
– Information submitted through registration forms
– Information submitted during order checkout
– Shopping cart data in cases of cart abandonment, for registered users only

Third-party Services

This plugin integrates with the ActiveTrail platform.

Service provider: ActiveTrail
Purpose: Synchronization of contacts, orders, cart data, and generation of product catalogs via API

Relevant policies:
– Anti-Spam Policy: https://www.activetrail.com/anti_spam_policy/
– Privacy Policy: https://www.activetrail.com/privacy_policy/
– Data Processing Agreement (DPA): https://www.activetrail.com/dpa/
– Terms and Conditions: https://www.activetrail.com/terms-and-conditions/
– ISO 27001 Certification: https://www.activetrail.com/iso-27001/

Automatic Installation

  1. Log in to your WordPress admin dashboard.
  2. Go to Plugins > Add New.
  3. Search for “ActiveTrail for WooCommerce”.
  4. Click “Install Now” and then “Activate”.

Manual Installation

  1. Download the plugin ZIP file.
  2. Go to Plugins > Add New > Upload Plugin.
  3. Upload the ZIP file and activate the plugin.

Configuration

  1. Go to WooCommerce > Settings > ActiveTrail.
  2. Enter your ActiveTrail API key.
  3. Select the target group to which the synchronized data will be sent.
  4. Save the settings.

The plugin is now ready to synchronize data between WooCommerce and ActiveTrail.

Do I need an ActiveTrail account?

Yes. An active ActiveTrail account and API key are required to use this plugin.

Where can I find my API key?

In your ActiveTrail account, go to the main menu and select API > API Keys. Create a new API key and copy the generated code.

Where is the synchronized data sent?

During configuration, you can select a target group in ActiveTrail to which the synchronized data will be sent.

Does the plugin support historical synchronization?

Yes. The plugin supports historical synchronization of existing contacts, with an option to include orders.

How is marketing consent handled during online synchronization?

During online synchronization, the plugin allows adding a marketing consent checkbox to the registration page or the checkout page. Based on the selection, the recipient is synchronized with the appropriate marketing consent status.

How is marketing consent handled during historical synchronization?

During historical synchronization, the system scans commonly used user metadata fields to determine marketing consent status. Accuracy is high, but consent status cannot be guaranteed in all cases.

Does the plugin support cart abandonment tracking?

Yes. The plugin tracks abandoned carts and sends the relevant cart data to ActiveTrail.

Is WooCommerce required?

Yes. WooCommerce must be installed and activated for this plugin to work.

1.0.0

1.0.1

1.0.2

1.0.3

1.0‪.‬4

1.0‪.‬5

1.0‪.‬6

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