Barika for WooCommerce

Barika turns high-intent transactional emails, order confirmations, shipping updates, delivery notifications, into mutually beneficial partnerships between WooCommerce merchants. Merchants, as Host Partners, earn revenue by embedding verified offers from partner merchants as post-purchase rewards, while those partner merchants, as Offer Partners, reach customers at moments of peak attention.

Key Benefits

• New revenue from existing transactional traffic – Merchants can generate incremental income from emails they already send, without increasing ad spend or disrupting the customer experience.
• Protects customer trust and brand integrity – Offers appear as contextual partner rewards, not ads, helping maintain trust in high-sensitivity transactional moments.
• Low operational overhead – Automates partner discovery, matching, and guardrails, removing the manual effort typically associated with brand partnerships.
• Flexible participation for different growth strategies – Merchants can earn passively as hosts, actively promote their brand as offer providers, or combine both approaches.
• Scales without additional complexity – As order volume grows, monetisation scales naturally without new campaigns, creatives, or manual optimisation.

How It Works

1. Connect Your Store – One-click connection to the Barika platform
2. AI Matching – Barika automatically maps your product categories for intelligent offer matching
3. Automatic Enhancement – Your order confirmation and shipping emails include relevant partner offers
4. Earn Revenue – Receive your share of revenue when customers engage with partner offers

Features

• AI-powered contextual offer matching – Automatically matches relevant partner offers to transactional emails based on order context, customer journey, and brand compatibility.
• Transactional email monetisation with brand-safe controls – Enables merchants to earn revenue from confirmations, receipts, and delivery updates without turning them into promotional emails.
• Two-sided co-marketing network – Merchants can act as hosts to earn revenue, offer providers to reach new customers, or both, within a trusted brand partnership network.
• Pay-as-you-go pricing with transparent economics – Uses CPR (cost per reach) and CPE (cost per engagement) pricing, with clear revenue sharing and no upfront commitments.
• Built for WooCommerce workflows – Designed to integrate cleanly with existing WooCommerce transactional messages, with no changes required to checkout or fulfilment flows.

Requirements

• WordPress 6.0 or higher
• WooCommerce 8.0 or higher
• PHP 7.4 or higher
• HTTPS enabled on your store

Privacy

This plugin connects to Barika’s servers to:
– Authenticate your store connection
– Receive order webhook notifications for offer matching
– Deliver partner offer images in emails

For more information, see our Privacy Policy.

1. Upload the plugin files to /wp-content/plugins/barika-co-marketing, or install directly from the WordPress plugin repository
2. Activate the plugin through the ‘Plugins’ menu in WordPress
3. Go to the ‘Barika’ menu in your WordPress admin
4. Click ‘Connect to Barika’ and follow the authorization prompts
5. That’s it! Your store is now connected

For the full list of FAQs and detailed answers, visit our Help Centre.

Is this plugin free?

Yes, the plugin is completely free. Barika operates on outcome-based economics – you only pay when there are results.

What emails are enhanced?

Barika enhances WooCommerce transactional emails including order confirmations and shipping notifications.

Can I control which offers appear?

Yes, you can set preferences in the Barika dashboard to control offer categories and partner types. The platform also uses intelligent non-competing partner matching to protect your brand.

How do I get paid?

Partnership revenue is calculated based on the reach you deliver. Payments are processed according to your payment schedule (typically monthly). You can view your earnings, pending payments, and payment history in the Revenue Centre. Ensure your payment details are up to date in the Revenue Centre.

What if I want to disconnect?

You can disconnect at any time from the Barika settings page in your WordPress admin. This removes all webhooks and stops offer matching.

What is a Host Partner vs Offer Partner?

A Host Partner is the brand sending the transactional message (that’s you as a WooCommerce store owner). An Offer Partner is the brand providing the reward offer that appears in your emails.

1.2.5

• Updated WooCommerce compatibility to 10.5
• Fixed readme.txt WordPress version format

1.2.4

• Updated WooCommerce compatibility to 10.5
• Updated WordPress compatibility to 6.9.1

1.2.3

• Updated connection CTA to guide merchants through Barika onboarding
• Minor UX improvements

1.2.2

• Professional admin UI redesign with Barika branding
• Improved loading states and user feedback
• Enhanced OAuth authorization flow reliability

1.2.1

• Updated admin interface styling with gradient cards
• Improved typography and visual hierarchy
• Minor bug fixes

1.2.0

• Added Developer Settings for API URL override (staging/testing support)
• Improved offer card rendering with HTML stripping
• Enhanced image handling – hidden when no valid URL
• Better error handling for webhook delivery

1.1.0

• Added native email injection for WooCommerce transactional emails
• Added ESP snippet generator for Klaviyo, Omnisend, Mailchimp
• Improved OAuth flow reliability
• Added connection health checks

1.0.0

• Initial release
• One-click connection to Barika platform
• Automatic webhook setup for order events
• Admin settings page with connection status
• WooCommerce Settings integration