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BetterLinks – An Advanced Plugin for Affiliate Links, Link Shortening, Link Tracking, Link Branding & Marketing
Version: 2.3.1
Description
Want to make your brand stand out? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its intuitive & easy to understand user interface, you can – short any links, do split tests with dynamic redirects, check broken links, monitor campaigns with UTM builder, manage user roles, examine click-through rates, create links without admin access, track analytics, and much more without breaking any sweat to make each marketing campaigns successful.
WHY YOU NEED BETTERLINKS 🔥
- Easy-to-use WordPress link shortener
- Create attractive looking links instantly
- Create Short Link on the fly with just one click even without admin access.
- Add multiple link redirect types (301, 302, 307)
- Analyze & track your marketing campaigns
- Enhance your affiliate marketing strategies
- Manage your links directly in Gutenberg & Elementor
- Manage your tags and check the performance of your links associated to each tag
- Manage your Categories and check the performance of your links associated to each Category
- Reduce link load time with optimized queries
- Monitor marketing campaigns with UTM Builder
- Prevent bot traffic and clicks with Bot Blocker
- Check broken links right from the dashboard
- Easily manage & share your Fluent Boards task
SIMPLE & FAST LINK MANAGEMENT PLUGIN 🎉
✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. From creating, editing to configuring have everything in one place
🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes
💫 One-Click Share: Copy your shortened URL right from the dashboard and share it instantly
⚙️ Easy Configuration: Easily setup your Link Redirects (301, 302, 307 and Cloaked) and all your Link options
💪 Fast Response: Less Database queries resulting in faster response time
🔃 Simple Migration: Migrate from Third-party Plugins such as PrettyLinks, ThirstyAffiliates with one-click
POWERFUL LINK TRACKING & ANALYTICS FEATURES 🚀
📈 Real-time Analytics: Generate real-time analytics data and easily evaluate the performance of your shortened links with just a glance
🔎 Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place
📊 Generate Reports: Gather analytics reports (e.g., top referer clicks, top social media clicks, top OS clicks, top browser clicks and more) to evaluate and run successful marketing campaigns
📅 Interactive Calendar to Filter Clicks: Easily filter your shortened links based on certain dates from the interactive calendar
🔗 UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns
🚀 Instant Gutenberg & Elementor Redirects: Redirect your URLs and manage your links directly from Elementor & Gutenberg Editor
More Advanced Features with BetterLinks PRO:
- Get better insights with Individual Analytics [PRO]
- Control and manage user roles & permissions [PRO]
- Set link scheduler, expiration dates & number of click limits [PRO]
- Integrate seamlessly with Google Analytics [PRO]
- Facebook Pixel Tracking [PRO]
- Carry out split tests with Dynamic Redirects [PRO]
- Force enable secure HTTPS Redirection [PRO]
- Broken Link Checker with Email Notification [PRO]
- Auto-Link Keywords [PRO]
- Auto-Create Links [PRO]
- Affiliate Link Disclosure [PRO]
- Password Protected Redirect [PRO]
- Customize Link Preview [PRO]
- Custom Scripts [PRO]
- Custom Domain [PRO]
- Full Site Link Scanner [PRO]
ALL FEATURES | DOCUMENTATION | PRICING
🔥 WHAT’S NEXT
If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:
🔝 Essential Addons For Elementor – Most popular Elementor extensions with 2 million+ active users in the WordPress repository.
👉 Essential Blocks For Gutenberg – The ultimate blocks library to enhance your Gutenberg web-building experience.
🔔 NotificationX – Best Social Proof & FOMO Marketing Solution to increase conversion rates.
📄 EmbedPress: Easiest WordPress embedding plugin to add content from 100+ sources with one click. Works in Gutenberg, Elementor, and more.
📝 BetterDocs– Best Documentation & Knowledge Base Plugin for WordPress, which also reduces your manual support request.
⏰ SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.
☁️ Templately – Free WordPress templates library for Elementor & Gutenberg along with the cloud collaboration with team option.
🔎 Easy.Jobs – Smart and easy recruitment and talent sourcing solution for hiring remotely with AI-powered screening system, question sets, remote interviews, and designing branded career pages with Elementor.
🎨 Flexia: Most lightweight, customizable & multi purpose theme for WordPress.
Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.
👨💻 DOCUMENTATION AND SUPPORT
- For documentation and tutorials go to our Documentation
- For video tutorials go to our YouTube Playlist
- If you have any more questions, visit our support on the Plugin’s Forum
- For more information about features, FAQs and documentation, check out our website at BetterLinks
💙 Loved BetterLinks?
- Join our Facebook Group
- Learn from our tutorials on Youtube Channel
- Or rate us on WordPress
Installation
Modern Way:
- Go to the WordPress Dashboard “Add New Plugin” section.
- Search For “BetterLinks”.
- Install, then Activate it.
- Follow the Documentation
Old Way:
- Upload
betterlinksto the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Follow the Documentation
Screenshots
Faq
Yes, it will work with any standard WordPress theme.
If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.
BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.
Reviews
Great Support and Product
By 
So far so good. I tried the free version and loved the categorization of the links. I've upgraded to the paid to take further advantage of the opportunities. Had a question and support got back with me within half an hour. Simple, and easy to use. No learning curve.
Easy and reliable affiliate link management
By 
I have been using BetterLinks for several months now and I’m very satisfied. Setting up an affiliate link is quick and easy – once saved, I can conveniently insert it into any blog post or website text with the options I’ve defined. The interface is straightforward, and everything works reliably.
With the paid plans, you get even more powerful features like monitoring and advanced link management, which makes it a great solution for anyone serious about affiliate marketing.
Highly recommended!
Very useful
By 
Very handy to have your own URL shortener.
Very bad, private info security leak and they send spam
By 
This plugin and company very bad. They send marketing email without permission and how do they know my email. When you install plugin they send private data and subscribe to marketing email. Very very bad. Never install.
does the job
By 
can't think of anything you'd want from that plug-in that it doesn't do.
Great plugin to keep my affiliate links handy!
By 
My IT support team installed this plugin and instructed me to keep all my affiliate links there, masked and secured, and it proved to be a time saver too! This is a must-have for affiliates, thank you! 🙂
Great plugin!
By 
Simple to use and powerful!
Great for affiliation - immediate impact
By 
BetterLinks is an absolute game-changer for me.
Helps me managing affiliate links, makes link shortening, tracking, and redirection incredibly easy.
Analytics is much better then GA, the fact I can change partners in one place is amazing.
Highly recommended for anyone who deals with affiliation links! 🙌🔥
Great Plugin and Support
By 
The plugin is feature rich and support is fantastic. I had some setup questions and later on some configuration issues (turned out it was operator error) and customer support was top notch. Highly recommend the plugin and the company for their commitment to their clients.
Simple to use and powerful!
By 
BetterLinks Pro provides my Church with excellent reporting and beautiful charts while providing us with the best redirect experience we've had in several years. This dev is BLOWN AWAY by the simplicity of adding and managing links in any form and can trust even the least experienced volunteer to use the plugin with ease. Other plugins don't even come close - and we've tried more than a few.
Save your time on other link masking and redirecting plugins, you'll be happy with BetterLinks from the start.
Changelog
2.3.1 – 21/09/2025
- Improvement: Added Default Category selection option.
- Improvement: Database repair now runs automatically during installation.
- Few minor bug fixes & improvement
2.3.0 – 26/08/2025
- Added: Support for Category Management
- Few minor bug fixes & improvements
2.2.2 – 19/12/2024
- Few minor bug fixes & improvements
2.2.1 – 27/11/2024
- Fixed: Fatal Error on Plugin activation
- Fixed: Quick Setup default configuration value
- Fixed: Prevent unwanted duplicate link creation with Quick Link Creation Feature
- Few minor bug fixes & improvements
2.2.0 – 26/11/2024
- Improvements: Added ‘Migrate from Database’ option for 3rd party plugins in Tools
- Improvements: Added Link Duplication in Manage Links
- Improvements: Asset loading performance in Gutenberg
- Few minor bug fixes & improvements
2.1.12 – 21/11/2024
- Improvements: Added Total Click & Unique Click count in Graph Analytics
- Fixed: Analytics filter query for total click & unique click count
- Few minor bug fixes & improvements
2.1.11 – 14/11/2024
- Few minor bug fixes & improvements
2.1.10 – 10/11/2024
- Added: Quick Setup Wizard
- Fixed: Referer not showing in Analytics when using ‘Open in New Tab’ in gutenberg
- Tested up to WordPress version 6.7
- Few minor bug fixes & improvements
2.1.9 – 23/10/2024
- Fixed: Double link creation issue when using Instant Redirect Feature
- Fixed: Unicode character encoding issue with Quick Link Creation Feature
- Few minor bug fixes & improvements
2.1.8 – 15/10/2024
- Improved: Security Enhancement
- Few minor bug fixes & improvements
2.1.7 – 06/09/2024
- Few minor bug fixes & improvements
2.1.6 – 05/09/2024
- Improvements: Added 7G Firewall compatibility
- Fixed: Quick Link Creation extra forward slash (“/”) issue
- Fixed: Quick Link Creation Empty title issue
- Few minor bug fixes & improvements
2.1.5 – 11/08/2024
- Fixed: Resolved issue with undefined short slugs in Fluent Boards Link Management.
- Few minor bug fixes & improvements
2.1.4 – 16/07/2024
- Fixed: PHP Fatal Error Issue.
- Few minor bug fixes & improvement
2.1.3 – 16/07/2024
- Added: WordPress 6.6 Compatibility
- Few minor bug fixes & improvement
2.1.2 – 07/07/2024
- Fixed: Uncaught Error for using a scalar value as an array
- Few minor bug fixes & improvement
2.1.1 – 26/06/2024
- Improvement: Added Fluent Boards Shortened Link Deletion on Task Delete or Archive
- Improvement: Added Category Hide option in Fluent Boards Links Management settings
- Improvement: Added support for UTF-8 encoded characters in Quick Link Creation Feature
- Fixed: Fatal error – Undefined variable in Quick Link Creation Feature
- Fixed: Empty Sample CSV file on export
- Few minor bug fixes & improvement
2.1.0 – 11/06/2024
- Added: Fluent Boards Link Management Feature
- Few minor bug fixes & improvement
2.0.0 – 19/05/2024
- Added: Quick Link Creation Feature
- Improvement: Link title will be automatically generated from the target URL’s title
- Improvement: Manage Links date format now matches the WordPress default format
- Improvement: Manage Tags UI
- Fixed: Analytics now displays from the top of the page
- Fixed: Added proper validation for Custom Fields
- Few minor bug fixes & improvement
1.9.2 – 13/05/2024
- Fixed: HTML element tag support inside Link Title
- Few minor bug fixes & improvement
1.9.1 – 24/04/2024
- Fixed: Exported CSV file’s column label
- Few minor bug fixes & improvement