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ArrayCodes Datalayer for WooCommerce FREE

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ArrayCodes Datalayer for WooCommerce FREE

by array.codes

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Description

Track WooCommerce product views and purchases in Google Analytics 4 — and use the same data to build your own Facebook Pixel or Google Ads tags in Google Tag Manager — with no coding required.

Datalayer for WooCommerce FREE pushes a complete dataLayer into Google Tag Manager for every visitor action:

  1. Product Detail Impressions (view_item) — full product data (ID, price, currency), ready to power a custom Facebook Pixel or Google Ads tag too
  2. Related Products in Product Page (view_item_list)
  3. Purchase (purchase) — full order data (ID, value, currency, items), ready to power a custom Facebook Pixel or Google Ads tag too

Want a ready-made GTM container for Google Ads, Meta Ads, Pinterest Ads, TikTok Ads and Microsoft Ads — plus all events (add_to_cart, begin_checkout, add_shipping_info and more), Consent Mode and Server-to-Server tracking?
Get the PRO version from the Official WooCommerce Store: Datalayer for WooCommerce PRO

Discover our demo store:
Demo Shop

  1. Upload the plugin files to the /wp-content/plugins/datalayer-for-ecommerce-free directory, or install the plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the ‘Plugins’ screen in WordPress
  3. Use the WooCommerce > Datalayer for WooCommerce -> screen to configure the plugin

Configuration

Google Tag Manager ID -> Enter the GTM-XXXXXX ID to activate the Google Tag Manager code snippet
DataLayer for WooCommerce Ecommerce GA4 -> Enable this option if you use only Google Analytics 4 (GA4)
Show user info -> Select if user information show or not when logged

Import Google Tag Manager

  1. Download the workspace.zip file in WooCommerce > Datalayer for WooCommerce > Download import File GTM.
  2. Go to Google Tag Manager > Admin > Import Container
  3. Select the file you want to import: GTM-GA4-FREE.json
  4. After selecting the file, import the tags.

Settings Google Analytics 4

  1. In GTM, go to the tag GA4 – Tag and add your measurement id and click save.
  1. Google Tag Manager Settings screen plugin.

    Google Tag Manager Settings screen plugin.

  2. Ecommerce Settings screen plugin.

    Ecommerce Settings screen plugin.

  3. Ecommerce Advanced screen plugin.

    Ecommerce Advanced screen plugin.

  4. Tags Google Analytics 4 imported

    Tags Google Analytics 4 imported

5.5.2 – 2026-09-11

  • Update: Plugin display name updated to comply with WordPress.org directory naming guidelines
  • Fix: “Requires at least” now declares only the major WordPress version
  • Fix: Added sanitize_callback to the settings registered via register_setting()

5.5.1 – 2026-09-09

  • Support: Support -> WP 7.1 WC 11.1.0

5.5.0 – 2026-08-06

  • New: Option Trigger Purchase only once – prevents a duplicate purchase event when the customer refreshes the thank you page
  • New: Option Purchase value without tax
  • Support: Support -> WP 7.0.3 WC 11.0.0

5.1.0 – 2026-03-05

  • Update: Packages dependencies
  • Support: Support -> WP 6.9 WC 10.5.3

4.8.0 – 2025-05-14

  • Support: Support -> WP 6.8.1 WC 9.8.5

4.6.0 – 2025-01-29

  • Update: Packages dependencies
  • Support: Support -> WP 6.7.1 WC 9.6.0

4.3.0 – 2024-10-28

  • New: Option Show view_item_list related product in product page
  • Support: Support -> WP 6.6.2 WC 9.3.3

4.0.0 – 2024-07-03

  • Remove: Option DataLayer for WooCommerce Enhanced Ecommerce removed
  • Support: Support -> WP 6.5.5 WC 9.0.2

3.4.0 – 2024-06-10

  • Update: Push Datalayer function without jQuery
  • Update: Get Country Code Phone Number User
  • Support: Support -> WP 6.5.3 WC 8.9.2

3.3.0 – 2024-03-27

  • New: Parameter item_category with multiples categories in all events
  • Fix: Php 8.2 deprecated function get options
  • Fix: Product tax update in item price
  • Support: Support -> WP 6.4.3 WC 8.7.0

3.2.0 – 2023-12-15

  • Update: Compatibility with multicurrency WPML plugin
  • Support: Support -> WP 6.4.2 WC 8.4.0

3.1.0 – 2023-11-29

  • Update: Select only one datalayer type in ecommerce settings
  • Support: Support -> WP 6.4.1 WC 8.2.2

3.0.0 – 2023-10-30

  • New: Full compatibility with WooCommerce Blocks
  • New: New Modern Admin Page
  • Support: Support -> WP 6.3.2 WC 8.2.1

2.7.0 – 2023-06-21

  • New: Select if user information show or not when logged
  • New: Full Compatibility HPOS – High-Performance order storage (COT)
  • Support: Support -> WP 6.2.2 WC 7.8.0

2.4.0 – 2023-03-29

  • Support: Support -> WP 6.1.1 WC 7.5.1
  • Update: optimization and improvement of the code that triggers the events

2.0.2 – 2022-09-21

  • Support: WP 6.0.2 WC 6.9.3
  • Fix: Multisite full support check WooCommerce Active

2.0.0 – 2022-06-22

  • First Release
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