Email Subscription Popup — Newsletter & GDPR Consent
Email Subscription Popup — Newsletter & GDPR Consent
Description
Email Subscription Popup is the easiest way to grow your email list in WordPress. Show a beautiful newsletter signup popup, embed a subscription form anywhere with the Gutenberg block or widget, and automatically sync new subscribers to Mailchimp — all for free.
Want more? Email Subscribe PRO adds 6 stunning popup styles, ESP integrations (Mailchimp, Brevo, Kit, Klaviyo), full analytics dashboard, exit-intent trigger, unlimited subscribers and more.
Why use Email Subscription Popup?
- Zero setup — install, activate, done. Popup works immediately.
- Gutenberg block — drag and drop the subscription form anywhere in your pages, posts or templates.
- Mailchimp sync — automatically sync new subscribers to your Mailchimp audience (free: 100 syncs/month).
- GDPR ready — optional consent checkbox with customizable text and links.
- Fully translatable — all labels and messages are customizable.
- Lightweight — no bloat, fast loading.
Free Features
- 📧 Newsletter popup modal with customizable heading, subheading and button text
- 🧩 Gutenberg block — add subscription form to any page or post
- 🔌 Mailchimp integration — sync new subscribers automatically (100/month free)
- 🔒 GDPR compliance — optional agreement checkbox with custom text
- 📊 Basic analytics — subscriber count and growth overview
- 👥 Manage subscribers — view, search, delete, export
- 📨 Send mass email to all subscribers
- 🔇 Unsubscriber list management
- 🎨 Show/hide name field
- ⚙️ Flexible display — show on homepage only or all pages
- 🍪 Cookie control — set how long to wait before showing popup again
- 📱 Responsive design — works on all screen sizes
- 🌍 Translation ready (WPML compatible)
- 🔗 Custom link trigger — open popup on any button/link click
- 📦 WordPress widget support
- 🔐 WordPress user capabilities and roles support
PRO Version Features
Upgrade to Email Subscribe PRO for:
- 🎨 9 popup styles — Dark/Night, Minimal, Bold/Vibrant, Split Layout with image, Coupon Reveal, Slide-in Bar + 3 classic styles
- 📧 4 ESP integrations — Mailchimp, Brevo, Kit (ConvertKit), Klaviyo — unlimited syncs, double opt-in
- 📊 Full analytics dashboard — subscriber growth charts, date range picker, best day tracker, unsubscribe rate
- 🚀 Exit-intent trigger — show popup when visitor is about to leave
- ♾️ Unlimited subscribers — no monthly limits
- 📥 Unlimited CSV import — import thousands of subscribers at once
- 🎟️ Coupon reveal popup — show discount code after subscription
- 🖼️ Split layout popup — image on left, form on right with color bar
- 📢 Slide-in notification bar — bottom or top bar, less intrusive than a popup
- 📋 Newsletter templates — create reusable email templates
- ⏰ Cron-based mass email — send newsletters via WordPress cron
- 🔔 Admin notifications — get notified when someone subscribes
- ✅ Activation email — verify subscribers via email confirmation
- 🔍 Advanced subscriber search — filter by status, date, name
- 🗑️ Mass delete — bulk remove subscribers
How to use the Gutenberg Block
- Edit any page or post in the block editor
- Click the + button to add a block
- Search for “Email Subscribe”
- Add the block — the subscription form appears instantly
- Customize heading, labels, messages and GDPR checkbox in the block sidebar
Mailchimp Setup
- Go to Email Subscription Mailchimp Sync
- Enter your Mailchimp API key and Audience List ID
- Click Test Connection to verify
- Enable sync — new subscribers will be automatically added to your Mailchimp audience
Shortcode
You can also embed the form using a shortcode:
[print_email_subscribe_form]
With custom parameters:
[print_email_subscribe_form heading=”Join our newsletter” shownamefield=”1″ show_agreement=”1″]
Installation
- Upload the
email-subscribefolder to/wp-content/plugins/ - Activate the plugin through the Plugins menu in WordPress
- Go to Email Subscription in the admin menu
- Configure your popup settings and save
- Visit your site — the popup will appear automatically!
Quick Start
- The setup wizard appears on first activation to guide you through configuration
- All text labels and messages are fully customizable
- Use the Gutenberg block to embed the form inline on any page
Screenshots

Beautiful newsletter popup with customizable design

Admin settings — customize all labels, messages and display options

Gutenberg block — drag and drop subscription form anywhere

Mailchimp sync settings with connection test

Subscriber management — view, search, export and delete subscribers

Basic analytics — subscriber count and growth overview

PRO version — Split layout popup with image panel

PRO version — Coupon reveal popup showing discount code after subscription

PRO version — Slide-in notification bar (bottom of screen)

PRO version — Full analytics dashboard with growth chart

PRO version — ESP integrations (Mailchimp, Brevo, Kit, Klaviyo)

Onboarding wizard — quick setup on first install

Responsive design — works perfectly on mobile
Faq
Yes! Version 1.2.28 adds a native Gutenberg block. Search for “Email Subscribe” in the block inserter.
Yes. You can enable a consent checkbox with customizable text and links to your Terms of Service and Privacy Policy.
Yes, the free version includes Mailchimp sync for up to 100 new subscribers per month. For unlimited syncs and additional ESPs (Brevo, Kit, Klaviyo), upgrade to PRO.
Yes. The shortcode [print_email_subscribe_form] is still fully supported alongside the new Gutenberg block.
Use the Cookie Time setting — set the number of days before the popup shows again to the same visitor.
The popup can be set to show on the homepage only or all pages. For page-specific control, use the Gutenberg block to embed the form inline on specific pages.
New subscribers will not be stored but existing subscribers continue to work normally. Upgrade to PRO for unlimited subscribers.
Yes, all labels and messages are translatable and compatible with WPML.
Reviews
Does what you need it to!
By designbymorph on July 2, 2019
Wow Newsletter Popup setup within few min
By nngandhi on June 23, 2018
Not Working Properly
By rathipriya on March 23, 2018
Popup working good
By jomol on August 21, 2017
Excellent. Exactly what I was looking for.
By Skytr (skytruk) on February 11, 2017
Not impressed by the free version of this plugin.
By internetnewsalliance on January 19, 2017
Exactly what I was looking for.
By soytandem on November 11, 2016
doesn't save changed fields info - only supports latin characters
By lafrente on September 3, 2016
needs a fix asap. right now its useless. otherwise one of the best and easy to use.
Simple Optin Form Took 5-Mins to Get Working
By Kyle Bondo (leafbreeze) on September 3, 2016
This is a really easy plugin to install and setup. It took about 5-minutes to figure out and create a 1-time popup for a new visitor AND a way to Optin via a link.
It has a few sizing bugs that need to get worked out (e.g. sizing the box is a big one - would have been 5 stars otherwise - however, if you modify the .container CSS width, it works great!) Sizing options in admin would be nice, but otherwise I like it for its simplicity!
Thank you for building it and I'm looking forward to the next version!
Changelog
1.2.28
- Added Gutenberg block — drag and drop subscription form anywhere in the block editor
- Added Mailchimp integration — sync new subscribers automatically (100/month free)
- Added onboarding wizard — guided setup on first install
- Added basic analytics dashboard — subscriber count and growth overview
- Added subscriber limit notice — alerts when approaching 500 subscriber limit
- Added PRO style previews — see all 9 popup styles with upgrade prompts
- Highlighted GDPR checkbox with badge for better discoverability
- Removed third-party advertisements from admin pages
- Improved admin UI with better upgrade path to PRO
- Updated menu icon to email icon for better recognition
- Fixed various PHP notices
1.2.27
- Fixed XSS Proof of Concept (PoC) vulnerability
1.2.26
- Fixed ShowNameField and show_agreement fields not working in shortcode
1.2.25
- Added newsletter popup setting to allow centering popup on scroll
- Tested with WordPress 6.8
1.2.24
- Fixed vulnerable SQL query
1.2.23
- Fixed Cross-Site Scripting vulnerability reported by Wordfence
1.2.22
- Added shortcode option to print newsletter subscribe form
1.2.21
- Fixed security vulnerability
1.2.20
- Fixed security vulnerability
1.2.19
- Fixed referer was not escaped
1.2.18
- Fixed CSS conflict
- Tested with WordPress 6.3
1.2.17
- Fixed vulnerability
- Tested with WordPress 6.2
1.2.16
- Compatible with WordPress 5.8
1.2.15
- Fixed undefined variable problem
1.2.14
- Fixed lightbox not working with jQuery 3.x
1.2.13
- Fixed character set problem
1.2.12
- Fixed nl2br problem
- Tested with WordPress 5.4
1.2.11
- Improved modal popup loading
1.2.10
- Fixed border issue in popup form
- Tested with WordPress 5.3
1.2.9
- Improved code to work even when jQuery loads in footer
- Tested with WordPress 5.2
1.2.8
- Added WordPress capabilities feature
- Tested with WordPress 5.1
- Improved pagination in subscribers list
1.2.7
- Improved admin UI
- Tested with WordPress 5.0
1.2.6
- Added additional CSS field in settings
1.2.5
- GDPR compliance — added consent checkbox
- Show/hide consent checkbox and name field
1.2.4
- Fixed unsubscribe message showing blank
1.2.3
- Added mass email to subscribers
- Added unsubscriber list
- Subscriber can unsubscribe from newsletter
- Plugin translation ready
1.2.2
- Fixed compatibility with other fancybox scripts
1.2.1
- Fixed class constructor notice in debug mode
1.2
- Security updates
1.0
- Initial stable release