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Ezoic
Version: 2.20.2
Description
The Ezoic plugin provides WordPress publishers with essential features for integrating with the Ezoic ad optimization platform. This includes:
- Insert Ezoic’s JavaScript code directly via plugin for seamless integration and setup
- Automatically insert and manage Ezoic ad placeholders
- Advanced ad testing and multivariate optimization capabilities
- Real-time revenue tracking and performance analytics
- Identifies and alerts for conflicting plugins or WordPress theme settings
- Create, manage, and validate your ads.txt file effortlessly
Ezoic is an AI-driven platform that helps publishers maximize ad revenue through intelligent automation and optimization. Using advanced machine learning, Ezoic tests and adapts ad combinations, sizes, and placements in real time to deliver the highest-earning experience for each unique visitor. The platform simplifies monetization by automating decisions that enhance user experience and increase earnings.
Key Benefits:
– Boost ad revenue with AI-powered testing and optimization
– Protect and improve user experience through adaptive ad delivery
– Tap into premium advertiser demand and exclusive networks
– Gain insights with comprehensive analytics and reporting tools
– Maintain full control over ad settings and customization
Ezoic serves publishers of all sizes, from individual bloggers to major media companies, helping them maximize their advertising revenue while maintaining a positive user experience.
For more information about Ezoic and to get started, visit https://www.ezoic.com/.
Installation
The plugin can be installed by downloading it from the WordPress plugin repository or by searching directly in the plugin directory from your WordPress admin dashboard.
Getting Started with Ezoic:
- Sign Up: Create your free account at https://www.ezoic.com
- Add Your Site: Register your website domain inside your Ezoic dashboard
- Install the Plugin: Download and activate the Ezoic WordPress plugin
- Configure Integration: Complete a quick setup to automatically insert Ezoic’s JavaScript code into your site
- Configure Ad Placements: Ezoic automatically adds a recommended set of intelligent ad placeholders. You can optionally adjust where they appear using the plugin’s ad placement tools.
Setting up Ad Placements:
Ezoic’s WordPress plugin allows you to easily set up and manage ad placements using our intelligent placeholder system with advanced customization options.
Plugin Configuration Options:
- Content Tag Configuration: Configure HTML tags used to identify content blocks for ad placement
- Paragraph & Excerpt Tags: Customize which HTML elements contain your content for optimal ad insertion
- Widget Placement: Configure WordPress sidebar integration for widget-based ad placement
- Parent Element Filters: Exclude ad insertion from specific content areas (tables, navigation, etc.)
- Content Quality Filters: Set minimum content requirements for ad insertion
- User Targeting: Control which user roles see ads on your site
- URL Exclusions: Specify pages or sections where ads should not be displayed
The following guide will walk you through the complete setup process:
https://support.ezoic.com/kb/article/setting-up-ezoic-placeholders-with-the-ezoic-wordpress-plugin
Ad Revenue Optimization:
Ezoic’s platform automatically tests different ad configurations to maximize your revenue:
- AI-Powered Testing: Machine learning algorithms test thousands of ad combinations
- Real-Time Optimization: Continuous optimization based on user behavior and performance
- Premium Demand: Access to high-paying advertisers through Google Ad Exchange and other premium sources
- Mobile Optimization: Specialized testing for mobile devices and responsive design
Learn more about Ezoic’s ad optimization technology: https://www.ezoic.com/ezoic-ads
Additional Revenue Opportunities:
– Video monetization with optimized players: https://www.ezoic.com/video
– Newsletter monetization for email campaigns: https://www.ezoic.com/newsletters
– User identity solutions for better targeting: https://www.ezoic.com/ezid
Ads.txt Management:
The plugin includes built-in ads.txt management to ensure proper ad serving authorization:
- Automatic ads.txt generation and updates
- Validation of ads.txt entries
- Seamless integration with your existing ads.txt file
Faq
Yes, you need a free Ezoic account to use the plugin’s features.
Yes, the plugin is free. Ezoic’s platform is also free to join.
No, the plugin is designed to be lightweight and won’t impact your site’s performance.
Yes, you have full control over ad categories and can block specific ads. The plugin also provides user targeting, URL exclusions, and content filters for precise ad placement control.
Reviews
Ezoic’s Lack of Transparency Makes Improvement Impossible for Publishers
By 
Ezoic's system lacks transparency in its review process, making it frustrating for website owners. The approval criteria are vague, and rejection messages provide no clear guidance for improvement. Instead of helping publishers refine their content, it forces them to guess what went wrong and wait months for another review. A more supportive and detailed feedback system is desperately needed.
Breaks website
By 
This garbage of a plugin just broke my website. This sorry ass plugin probably overrode all entries on .htaccess
Slows down the website a lot
By 
According to Code Profiler, Ezoic plugin is the major cause of lag in wordpress dashboard, as well as the frontend.
No matter how many times I test, it takes at least a second on shared hosting for Ezoic plugin to do whatever it is its doing in the backend. No matter which website I choose, Ezoic plugin is hogging resources and slowing my site down. I see no reason for this plugin to keep doing this, especially not in the backend.
Please improve the performance of this plugin.
Best,
Alex
Huge Waste of Time
By 
Ezoic wastes a bunch of your time trying to force you to do bizarre stuff like change your nameservers just to put up some ads. As soon as I installed the plugin, Ezoic blocked our account saying for "content." Our site is a very professional and high-quality site. It has just been a terrible experience with the service from Ezoic's support to Ezoic's plugin.
Wrost Plugin break website
By 
Wrost Plugin break website
Frustrating Experience: Ezoic Plugin Slows Down and Breaks Websites
By 
I regret to share my disappointing experience with the Ezoic Plugin. Unfortunately, instead of enhancing my website's performance and monetization, it had the opposite effect, causing significant issues that severely impacted user experience.
First and foremost, the Ezoic Plugin drastically slowed down my website. Pages that used to load quickly now take an agonizingly long time to display content, leading to frustrating delays for my visitors. This sluggishness has undoubtedly contributed to a decrease in user engagement and potential conversions.
To make matters worse, the plugin's installation broke various elements of my site. I encountered numerous glitches and compatibility issues that resulted in distorted layouts, broken links, and overall degraded functionality. This not only compromised the visual appeal of my website but also negatively affected its usability and credibility.
Despite trying different configurations and seeking support from Ezoic, the issues persisted. The promised benefits of increased revenue and improved ad placement were overshadowed by the continuous problems caused by this plugin. It has left me with a sense of frustration and a need to find an alternative solution to rectify the damage done.
Considering the detrimental impact on site performance and the numerous technical glitches encountered, I cannot recommend the Ezoic Plugin to fellow website owners. It falls short of its intended purpose, and the drawbacks far outweigh any potential benefits. I strongly urge others to explore alternative options that prioritize site speed and stability, ensuring a seamless and enjoyable user experience for visitors.
Could not disable plugin
By 
I installed this plugin and then decided not to use it. I tried to deactivate the plugin but it would not deactivate! I tried all sorts of things, but nothing would make it inactive and thus uninstallable. I was forced to revert to backup. Very annoying
Ezoic is one of the best ad platform I have ever seen
By 
ezoic
Ezoic is one of the best ad platform I have ever seen
No Stars.
By 
Ezoicrap Forced to watch a useless video after signing up on their site in order to continue to the next page, then only to find out my one and only option is to change my nameservers? And there is no delete my account option on their website?
Wasted my time.
And just installing the plugin (no activation) causes my WordPress website to die.
Trash. Absolute Trash.
Need support and it doesn't really work
By 
Changelog
2.20.2
- Fixed User Targeting role-based ad exclusions
2.20.1
- Improved plugin configuration and setup
2.20.0
- Improved ads.txt setup for JavaScript transition
2.19.7
- Integration conflict detection
2.19.6
- Minor bug fixes
2.19.5
- Added script conflict detection and warnings
- Minor bug fixes
2.19.3
- Minor bug fixes
2.19.2
- Improved ad initialization process
2.19.1
- Minor bug fixes
2.19.0
- Enhance ad insertion systems
- Minor bug fixes
2.18.3
- Minor bug fixes
2.18.0
- Improved ad placement accuracy and reliability
- Enhanced logging and error handling
2.17.3
- Improve ad placement logic to prevent duplicates
2.17.2
- Improved backend performance and data efficiency
- Bug fixes and feature enhancements
2.17.1
- Fixed placeholder generation bug
2.17.0
- Enhanced JavaScript integration and improved Ads.txt setup validation