Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Description
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
Bringing the best of Google tools to WordPress
Site Kit includes powerful features that make using these Google products seamless and flexible:
- Easy-to-understand stats directly on your WordPress dashboard
- Official stats from multiple Google tools, all in one dashboard
- Quick setup for multiple Google tools without having to edit the source code of your site
- Metrics for your entire site and for individual posts
- Easy-to-manage, granular permissions across WordPress and different Google products
Supported Google tools
Site Kit shows key metrics and insights from different Google products:
- Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
- Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
- AdSense: Keep track of how much your site is earning you.
- PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
- Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
Installation
Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.
Installation from within WordPress
- Visit Plugins > Add New.
- Search for Site Kit by Google.
- Install and activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
Manual installation
- Upload the entire
google-site-kitfolder to the/wp-content/plugins/directory. - Visit Plugins.
- Activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
After activation
- Visit the new Site Kit menu.
- Follow the instructions in the setup flow.
- Go to the main Site Kit dashboard which already displays key metrics from Search Console.
- Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.
Faq
For more information, visit the official Site Kit website.
The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.
In order to successfully install and use Site Kit, your site must meet the following requirements:
- WordPress version 5.2+
- PHP version 7.4+
- Modern browser – Internet Explorer is not supported
- Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
- REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.
If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.
You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.
If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.
You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.
When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.
By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.
There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.
Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.
Reviews
퇴마사현중스님
By 
안녕하세요 용화사 현중스님입니다 몸과마음을치유하는현중스님입니다
Great performance
By 
The implementation is a lot easier than my past experiences with Site Kit. Much better experience!
which shows me all the important values
By 
I really like this plugin, which shows me all the important values directly in the back end; it's just perhaps a little resource-intensive.
Very Good Tool
By 
Very Good Tool
One of the best plugins for WordPress website owners serious about growth.
By 
Site Kit by Google helped me integrate Analytics, Search Console, PageSpeed Insights, and AdSense in just a few clicks. For someone like me who manages a content-heavy motorcycle blog (RobiMotoPH), this plugin simplifies SEO tracking and monetization.
✅ Setup was easy
✅ Dashboard is beginner-friendly
✅ Insights help me improve content and speed
Would love to see better support for GA4 events and maybe more visual tools inside WordPress—but overall, it’s a must-have for site owners who want to stay on top of performance and search data.
Highly recommended for bloggers, business sites, and content creators!
– robimotoph
Sign-in questions
By 
Two questions. First, is there anyway to stylize the buttons? I've AI'ed the hell out of it and nothing works. Secondly, when a user logs in with the GSI there is a hesitation of between 2-5 seconds. If I look at my browser "refresh" button nothing happens for 2-3 seconds and then the new page will load. Is there any way to increase the speed? Not sure if a prefetch would help or not. Along with this issue; is there's no visual feedback. I've tried all the tricks to make the page blur out, spinning wheel, etc. Since there's no activity in that 2-3 seconds; it doesn't work. Any suggestions? Thanks in advance!!! I'm using the latest version of the plugin, woocommerce, astra and wordpress. URL: fuzionflavor.com
Thank you
By 
Site Kit is a must for anyone wanting meaningful, integrated analytics from Google. It brings Search Console, Analytics, AdSense, and more into WordPress with clarity. Thank you for this powerful integration.
Too confusing
By 
Too confusing for anybody who just wishes to run their own website - especially the Google Tag Manager.
After running this for years (pain to install, then not noticable in the background) we now got an error message. Our website looks ok, but we have no clue what do do.
The support also feels as if it was built by developers for developers only.
Great plugin
By 
Convenient and hassle-free connection to [my website]. I use it on all websites that I have created or manage.
Excellent analytics plugin for clients
By 
Very easy plugin to install and setup. Highly recommended for any WordPress website.
Changelog
1.168.0
Enhanced
- Add the welcome modal as part of the setup flow refresh. See #11808.
- Update the uninstall script to unregister all email reporting events when the plugin is unininstalled. See #11805.
- Add opt-in internal tracking for the new key metrics setup screen. See #11723.
- Add GA event tracking for user interaction with the Analytics setup screen in the new setup flow. See #11722.
- Add a class to send emails. See #11564.
- Add email reporting templates. See #11550.
- Add a base template for reports sent by Email Reporting. See #11549.
- Implement “Fallback” scheduled events for Email Reporting. See #11548.
- Detect if Analytics has previously been connected when displaying certain notices in the Email Reporting notices. See #11435.
- Add
utm_source=sitekitquery parameter to all external service links for source tracking. See #11160. - Update Ads Module Disconnect Messaging for PAX Setup Flow. See #10607.
Fixed