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Site Kit by Google – Analytics, Search Console, AdSense, Speed
Version: 1.162.1
Description
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
Bringing the best of Google tools to WordPress
Site Kit includes powerful features that make using these Google products seamless and flexible:
- Easy-to-understand stats directly on your WordPress dashboard
- Official stats from multiple Google tools, all in one dashboard
- Quick setup for multiple Google tools without having to edit the source code of your site
- Metrics for your entire site and for individual posts
- Easy-to-manage, granular permissions across WordPress and different Google products
Supported Google tools
Site Kit shows key metrics and insights from different Google products:
- Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
- Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
- AdSense: Keep track of how much your site is earning you.
- PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
- Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
Installation
Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.
Installation from within WordPress
- Visit Plugins > Add New.
- Search for Site Kit by Google.
- Install and activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
Manual installation
- Upload the entire
google-site-kitfolder to the/wp-content/plugins/directory. - Visit Plugins.
- Activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
After activation
- Visit the new Site Kit menu.
- Follow the instructions in the setup flow.
- Go to the main Site Kit dashboard which already displays key metrics from Search Console.
- Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.
Faq
For more information, visit the official Site Kit website.
The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.
In order to successfully install and use Site Kit, your site must meet the following requirements:
- WordPress version 5.2+
- PHP version 7.4+
- Modern browser – Internet Explorer is not supported
- Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
- REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.
If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.
You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.
If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.
You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.
When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.
By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.
There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.
Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.
Reviews
You are the best
By 
Thank you!!!
what in the world
By 
Terrible - causing php fatal errors and crashing several of my sites. Can't believe this is a google product. Don't use it.
Edit - we've resolved this issue.
TIme saver
By 
I used to struggle checking Analytics & Search Console separately. Site Kit solved it by putting everything in WP.
A Time Saver for WordPress Users
By 
I like how Site Kit connects Analytics, Search Console, and AdSense so I can see everything without switching tabs. The dashboard is straightforward and beginner friendly. More display options for the data would make it even better.
That's an awesome and great plugins.
By 
Thank you so much Google for save my times. It's really Great.
Thanks again.
Md. Asaduzzaman Shuvo
[link removed by moderator -- forum guidelines do not allow links in reviews]
Thanks for the new updates
By 
Really appreciate the improvements—makes it even easier to connect WordPress with Google tools. Great job 👏.
very good plugin.
By 
works well with very good support!
Mixed results
By 
On the surface, this seems like an inherently valuable plug-in and certainly a reputable company.
That said, one of my client sites recently crashed and this plug-in was identified as the source:
PHP Fatal error: Uncaught Error: Class "Google\Site_Kit\Core\Dashboard_Sharing\Activity_Metrics\Activity_Metrics" not found in /www/wp-content/plugins/google-site-kit/includes/Core/Dashboard_Sharing/Dashboard_Sharing.php:70"
Inútil
By 
Não sai do lugar. . . não quero conectar minha conta google nele.
Fine, but it enqueues jQuery and adds significant load time to the page
By 
It's adding 1.8 seconds of load time with its scripts alone, and that's above what just manually adding analytics does.
It's funny that a plugin by Google triggers a fairly big warning in Lighthouse about it being too large.
Changelog
1.162.1
Fixed
- Fix the
gtg-server-requirement-statusendpoint, ensuring Google tag gateway health checks can be made successfully. See #11527.
1.162.0
Enhanced
- Update the Google tag gateway
measurement.phpto the latest version. See #11517. - Use the GTag script via the first-party domain proxy
gtg/measurement.phpfor Tag Manager containers when Google tag gateway for advertisers is active. See #11417. - Display the Google tag gateway for advertisers status in the Tag Manager settings view. See #11416.
- Add Google Tag Gateway toggle to Tag Manager settings edit screen. See #11415.
- Improved phone number detection for Enhanced Conversions to avoid mistakenly identifying hidden form tokens or hashes as valid phone numbers. See #11357.
- Update the redirect URL to the setup flow pages to use the 3rd version when the
setupFlowRefreshfeature flag is enabled. See #11340. - Add integration for Popup Maker with Enhanced Conversions. See #11187.
- Add the base class for PUE integration. See #11153.
- Implement PUE REST controller classes. See #11151.
- Add Enhanced Conversions support for Ninja Forms by capturing and sending user data. See #11009.
- Add Enhanced Conversions support for Contact Form 7 by capturing and sending user data. See #11008.
- Add Enhanced Conversions support for WPForms by capturing and sending user data. See #11007.
Fixed
- Ensure Google tag gateway debug information appears in Site Health when either Analytics, Ads, or Tag Manager is connected. See #11467.
- Prevent requests to the Reader Revenue Manager settings endpoint from being triggered when the Reader Revenue Manager module is inactive. See #11346.
- Fix tracking opt-in checkbox losing focus when actioned. See #11291.
- Fix KMW widget errors that appeared when chrome translation is used. See #11232.
- Fix bug that could make tooltips unreadable during page scroll. See #7321.