Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Description
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
Bringing the best of Google tools to WordPress
Site Kit includes powerful features that make using these Google products seamless and flexible:
- Easy-to-understand stats directly on your WordPress dashboard
- Official stats from multiple Google tools, all in one dashboard
- Quick setup for multiple Google tools without having to edit the source code of your site
- Metrics for your entire site and for individual posts
- Easy-to-manage, granular permissions across WordPress and different Google products
Supported Google tools
Site Kit shows key metrics and insights from different Google products:
- Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
- Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
- AdSense: Keep track of how much your site is earning you.
- PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
- Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
- Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
- Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
- Ads: Get customers and sell more with targeted traffic from Google Ads.
Installation
Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.
Installation from within WordPress
- Visit Plugins > Add New.
- Search for Site Kit by Google.
- Install and activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
Manual installation
- Upload the entire
google-site-kitfolder to the/wp-content/plugins/directory. - Visit Plugins.
- Activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
After activation
- Visit the new Site Kit menu.
- Follow the instructions in the setup flow.
- Go to the main Site Kit dashboard which already displays key metrics from Search Console.
- Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.
Faq
For more information, visit the official Site Kit website.
The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.
In order to successfully install and use Site Kit, your site must meet the following requirements:
- WordPress version 5.2+
- PHP version 7.4+
- Modern browser – Internet Explorer is not supported
- Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
- REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.
If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.
You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.
If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.
You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.
When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.
By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.
There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.
Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.
Reviews
Analytics Got Easy
By 
finally all my google tools in one place, no switching tabs. analytics, search console & adsense together is a W. setup was lil annoying bt totally fine after
Google Data Simplified
By 
as someone who checks analytics way too much this plugin is a lifesaver lol all my google data right inside wp, no extra tabs needed. took me few tries to connect everything bt been smooth ever since
All Stats One Place
By 
Analytics, Search Console, AdSense all in 1 dashboard?? Game changer fr!! Setup took like 2 mins n its literally by Google so u kno its legit. Cnt imagine managing w/o it
Dreadful
By 
Repeatedly asks me to reset the plugin in spite of having my Analytics details and being part of the Yoast setup I use. I don't have time to play detective and guess what might be wrong where.
Stats made easy
By 
Site kit is great cz i can see my stats right on the dashboard. No more jumping between tabs to check clicks. Sometimes the UI is a bit laggy but it’s super handy overall. thnx!
Nice stats, slow dashboard
By 
Love seeing my traffic in one place cz it saves time. But tbh it makes my backend feel sluggish sometimes. Good for beginners but pro devs might find it a bit much. Thnx anyway!
Data in Dashboard
By 
Rly love seeing my stats right in WP. It saves so much time cz I don't have to login to different sites for Analytics or Search Console. Easy setup & very useful. Thx for this!
Useful Dashboard
By 
Pretty helpful for quick Google insights. I like seeing search, analytics, and speed data from WP dashboard. Setup was okay, but sync can be slow sometimes.
Great for centralization, but can be a bit heavy
By 
I’ve been using Site Kit on several projects now, and it’s easily the most convenient way to keep an eye on Search Console and Analytics data without constantly jumping between different browser tabs. Having the most critical metrics right in the WordPress dashboard is a huge time-saver for quick daily check-ins.
Good Data View
By 
Nice for checking site stats inside WordPress. I liked seeing Search Console and Analytics in one place. But sometimes setup feels messy, and data can be slow to update.
Changelog
1.179.0
Added
- Implement Site Goals new feature modal CTA. See #12424.
Enhanced
- Add feature metrics reporting to Email Reports. Props dokson. See #12627.
- Add the ability to make widgets collapsible, and apply this to the Site Goals widgets. See #12599.
- Add GA event tracking for “Learn more” link clicks in the setup flow. See #12526.
- Return to the WordPress dashboard instead of the plugins page when exiting the setup flow. See #12525.
- Show an updated version of the Key Metrics section on the Settings screen in the new setup flow. See #12524.
- Prevent menu items which are not relevant to the current screen from appearing in the new setup flow. See #12522.
- Allow in-view state to be overridden for specific widget areas. See #12520.
- Add “Online store performance” and “Lead generation performance” widgets from Site Goals. See #12513.
- Add the Error snackbar component. See #12510.
- Create the Progress snackbar component. See #12508.
- Update content-only tooltips to match the new design with a smaller width and larger font size. See #12495.
- Add
service_version=v3query parameter to the Analytics account provisioning redirect URI for the new setup flow. See #12475. - Fix the dashboard tour for mobile viewports. See #12463.
- Update setup flow screens to remove gutters around the main content and align with the new design. See #12457.
- Update the report trigger time to allow time for data to collect. See #12418.
- Improve audience segmentation when pre-sync fails in initial setup. See #12384.
- Fix spacing bugs for Sign in with Google warning notifications for conflicting plugins. See #11756.
Fixed