GTM Kit – Google Tag Manager & GA4 integration
GTM Kit – Google Tag Manager & GA4 integration
Description
GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.
The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.
eCommerce events tracked with Google Analytics 4
The following GA4 events are automatically included in the dataLayer:
WooCommerce
- view_item_list
- select_item
- view_item
- add_to_wishlist [Premium]
- add_to_cart
- view_cart
- remove_from_cart
- begin_checkout
- add_shipping_info
- add_payment_info
- purchase
- refund [Premium]
- order_paid [Premium]
Unlock all features with GTM Kit Woo Add-On.
Easy Digital Downloads
- view_item
- add_to_cart
- begin_checkout
- purchase
Flexible container implementation
Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.
You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.
Post data
You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.
– Post type: include the type of the current post or archive page.
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.
– Categories: include the categories of the current post or archive page.
– Tags: include the tags of the current post or archive page.
– Post title: include the post title of the current post.
– Post ID: include the Post ID of the current post.
– Post date: include the post date.
– Post author name: include the post author name.
– Post author ID: include the post author ID.
Installation
- Install GTM Kit either via the WordPress.org plugin repository or by uploading the files to your server.
- Activate the plugin through the ‘Plugins’ menu in WordPress
- Enter your GTM Container ID and click ‘Save changes’.
Screenshots
GTM Kit Dashboard
Google Tag Manager container code and server side GTM
Post data settings
Google Consent Mode
WooCommerce Integration
Faq
Create an account and container in Google Tag Manager and get it there.
Yes! We strive to support the full feature set of Google Analytics 4 and will implement any future features of Analytics 4.
Yes! Pagespeed is one of our main focus points, and we strive to make the plugin compatible with full page caching.
You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team help validate, triage and handle any security vulnerabilities. Report a security vulnerability.
Reviews
Don't waste your time with this plugin
By 
It's not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it's not working at all. It was a waste of my time.
Great Plugin requirements full filled!
By 
Easy to configure, effective and support is helpful.
Astonishing
By 
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce.
GTM Kit solved every issue in 5 minutes. It's straightforward to set up. It also imports settings from GTM4WP at first activation, and finally, all my e-commerce events are tracked properly.
Great Plugin - Great Support
By 
I have been using gtm4wp for years and didn't think I would find anything better. But I did. And with great support. It also fixed the issue with Bricks Builder right away. It looks really great.
Works great, exceptional good service
By 
Fantastic service after we experienced an issue in our network setup.
Very good
By 
Simple, clean and works perfect!
Works great
By 
Works as expected, its fast, adds datalayer and has fast and useful support!
Simple but effective
By 
It's a great plugin, it works perfectly. Very good support. Thanks for creating this plugin! 🙂
Works great
By 
Easy to setup
Simple and effective
By 
This is the type of plugin you are looking for, simple, clean and effective! Thank you for the effort and keep up the good work!
Changelog
2.8.3
Release date: 2026-03-18
Bugfixes:
- Fix: Add error handling to WooCommerce blocks action handlers to prevent tracking errors from breaking checkout functionality or interfering with third-party plugins.
Other:
- Tested up to WooCommerce 10.6.
2.8.2
Release date: 2026-02-17
Bugfixes:
- Fix undefined array key warning for order-received query var in edge cases like certain payment gateway redirects or bot traffic.
2.8.1
Release date: 2026-01-30
Bugfixes:
- Fixes correct detection of the premium plugin.
2.8.0
Release date: 2026-01-29
Enhancements:
- Improved internal handling of plugin settings to make GTM Kit more reliable and easier to maintain, while ensuring full backward compatibility with existing configurations.
Other:
- Tested up to WooCommerce 10.5.
- Require WooCommerce 9.5.
2.7.0
Release date: 2026-01-06
Find out about what’s new in our our release post.
Enhancements:
- We have added a new template assistant to help you create your own custom templates for Google Tag Manager.
- Add option to define a custom page that should be detected as the order-received page.
- The debug info now includes a check to determine if WooCommerce purchase events have been recorded in the logs. This information is included in the debug data to assist with troubleshooting and support.
Bugfixes:
- Fix edge case where quantity in the Datalayer was 0. Set a default quantity of 1 when the quantity element is missing.
Other:
- Tested up to WooCommerce 10.4.
- Tested up to WordPress 6.9.
- Require WooCommerce 9.4.
- Require WordPress 6.7.
2.6.0
Release date: 2025-09-24
Enhancements:
- Add tracking on the product collection block.
Other:
- Tested up to WooCommerce 10.4.
- Require WooCommerce 9.2.
Earlier versions
For the changelog of earlier versions, please refer to the changelog on gtmkit.com.