Discover, trust, install: FAIR 1.0 is here
Matomo Analytics – Ethical Stats. Powerful Insights.
Version: 5.3.3
Description
Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin.
For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!
Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.
It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.
Matomo is free, secure and open – your ethical user insights platform.
How Matomo Analytics for WordPress solves problems:
- 100% data ownership, no one else can see your data
- All data is stored in your WordPress and not sent to any third party or different country
- Super easy to install. No coding or technical knowledge needed #nocode
- Free to use forever
- Designed to save you time as an out-of-box solution (including many Ecommerce stores)
- Protects the privacy of your users
- GDPR Manager
- No data sampling
- Opportunities to extend with an ever-growing marketplace
- Supports over 50 languages
- Comes equipped with Matomo Tag Manager
How Matomo focuses on privacy:
- Superb user privacy protection
- Heaps of features to anonymize data and IP addresses
- WP shortcode to embed an opt-out feature into your website
- Features to export and delete data for GDPR
- Ability to configure data retention
Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.
Features include:
- Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)
- Campaign tracking
- Visitor profiles
- Tag Manager
- Dashboards
- Segmentation
- Real time reports
- Transitions
- JavaScript error tracking
- Extensive geolocation reports / maps
- Many different visualisations
- Row evolution
- Report comparisons
- Export features
- See the most drastic changes within a given time period
- Supports WP Rest API
- And hundreds of other features
- Easily give your colleagues access to your reports if / when needed
- Easily exclude certain roles, visitors and pages from being tracked
- Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)
- Import historical data from Google Analytics or WP Statistics
- Heatmaps & Session Recordings
- Form Analytics
- Media Analytics
- Funnels
- SEO features – Keyword rankings
- Custom reporting
- Cohorts
- Users flow
Prerequisites and technical requirements:
Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.
- The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M).
- PHP 7.2 at minimum is required.
- If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead.
- Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you.
Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!
Third party resources we use:
- After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP.
- When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers.
Credits
- The entire Matomo team and everyone who contributed
- André Bräkling who is the Author of the Connect Matomo plugin
Installation
Minimum Requirements
- PHP 7.2 or greater
- MySQL 5.5 or greater is recommended
- 128MB memory or greater is recommended
Automatic installation
- Log in to your WordPress Admin Dashboard
- Navigate to the “Plugins” menu
- Click “Add New”
- Search for “Matomo Analytics”
- Click “Install Now” and then “Activate”
Manual installation
- Downloading the plugin
- Upload it to your web server using an FTP application. Learn more
Once installed
- Go to “Matomo Analytics” in the WordPress Admin Dashboard.
- Click on “Activate tracking” in the “Get started” page.
- That’s it! You can further customize the tracking in the settings page.
Screenshots
Customizable Matomo Dashboard. Choose from many widgets and adjust layout.
Visits log. See every action your visitors took.
Behaviour insights.
Acquisition insights.
Ecommerce insights.
Configure tracking code without developer knowledge.
Easily give your co-workers access to your Matomo reports.
Define who and what should not be tracked.
Options to anonymize data so you don't track personal data.
Automatically delete old data you no longer need to be privacy compliant and to free your server from not needed data.
Summary page for getting a quick overview.
Faq
Yes, check out the online demo for Matomo at demo.matomo.cloud
Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
Learn more or check out our HackerOne program.
We believe in liberating Web Analytics, providing a free platform for simple and advanced analytics. Matomo was built by dozens of people like you,
and we need your help to make Matomo better… Why not participate in a useful project today? Learn how you can contribute to Matomo.
The Matomo project uses an ever-expanding comprehensive set of thousands of unit tests and hundreds of automated integration tests, system tests, JavaScript tests, and screenshot UI tests, running on a continuous integration server as part of its software quality assurance. Learn more
The Tag Manager can be disabled by placing define('MATOMO_ENABLE_TAG_MANAGER', false); in your wp-config.php.
The Tag Manager does currently not work in WP Multisite mode.
Matomo should run on most MySQL versions. However, we only support MySQL 5.5 and newer. It should also work with MariaDB and other MySQL compatible databases.
- Tracking: We support pretty much all browsers even very old browsers
- Admin: The Matomo UI does not support IE9 or older.
Website: matomo.org
About us: matomo.org/team/
Contact us: matomo.org/contact/
Yes, you can import historical data from WP Statistics so you don’t lose any data when migrating to our plugin.
Needing to know more? Click here to view all of our FAQs on our website
Reviews
One of the more privacy friendly analytics
By 
Using it for one client as a test and we're both very happy with the clear data presentation and the easy configuration.
A very versatile analytics tool
By 
Even using the free version we get a host of useful information out of Matomo's numbers. And if we need additional insights we can acquire more specific premium services, like heatmaps and keyword perfomance tools.
Excellent GA Alternative
By 
I use Matamo on my personal website and plan to expand usage to my clients. Google Analytics has become almost unusable for most business owners, and the privacy and performance drawbacks make it untenable.
Matomo does most of the job
By 
Matomo helps me eliminate the slow performance of Google Tag and Analytics, while it does most of the job, it also has some issues.
1- The backend is very CPU demanding sometimes. Checking my server resources while using Matomo shows high CPU usage.
2- Matomo registers my activity(webmaster) in the website. I don't want this since it could alter the statistics very badly. It should be easy to exclude my activity, as Im the only user in the world logged in as admin, LOL.(I already set up a filter for this but its silly that this happens by default)
3- Matomo can detect how much time one person has spent on the site. You can check that in the Visitors log and the Real Time tabs. But if you go to the Pages tab, the average time is always way lower. Even zero. This is because Matomo would set the time to 0:00 if the person closes the tab or the window without going somewhere else(bounce rate). To resolve this, I installed a pop-up that forces the visitor to click on a button to close it, but Matomo won't consider that click an "action".
4- Matomo Events are confusing to set up. Matomo should have events like scrolling, zooming, clicking, and others done by default. But instead of that, it allows us to set up manually in the most unfriendly config panel named TAG MANAGER.
5- Goals: The goal manager is weird when it comes to "timed goals". I set up a goal where if the visitor stays more than 2 minutes on the site, it should be marked as "2-minute Goal". This goal is shown only if the visitor goes to another website. Bouncing visitors are ignored by goals.
Is good, BUT
By 
Matomo also devours a lot of unnecessary performance with every optimization and the fact that you don't offer an export function for data just like that borders on extreme wickedness
Amazing alternative for Google Analytics
By 
Amazing alternative for Google Analytics
Really great stats tool
By 
Easy to understand, GDPR friendly, good integration into WordPress. A lot of features to get a good analysis.
Amazing Plugin
By 
It's superb at what it does!
The best of the lot
By 
Aside from doing what it says on the tin, this plugin offers free useful features that the competition lock behind paywalls.
What is more, it is the only one I have tested that will actually clean up after itself once removed. Two other similar popular plugins I have tested will leave a lot of database junk behind.
Great tool and support
By 
Matomo is industry standard. On par with Google Analytics, but without the GDPR implications. The WordPress plugin is just perfect for small to mid traffic sites where a separate Matomo instance would seem like overkill. Users love the reports, admin (me) loves product quality, performance and responsive support. True 5 star experience.