Metorik – Reports & Email Automation for WooCommerce
Metorik – Reports & Email Automation for WooCommerce
Description
Connect your WooCommerce store to Metorik – the fast, friendly analytics, advanced reporting, and email marketing platform that helps you understand customers, grow sales, and make smarter decisions.
Heads up: Metorik is a paid service. That said, you can try Metorik free for 30 days – no credit card required. Get started here: Try Metorik for free!
What is Metorik?
Metorik is an all-in-one reporting and marketing platform designed specifically for WooCommerce stores, and built to be super fast, intuitive, and incredibly powerful.
From real-time analytics to customer segmentation and cohorts, costs and profit tracking, and even email automation and broadcasts – In just a few clicks, Metorik will help you understand your store’s data, and start making make more informed decisions every day.
At a glance:
✅ Advanced Analytics & Reports
✅ Email Marketing, Automation & Abandoned Carts
✅ Customer Cohorts & Order Segmenting
✅ Product & Stock/Inventory Reporting
✅ Cost Tracking & Profit Insights
✅ WooCommerce Subscriptions Reporting
✅ Data Exports to CSV
💥 And so much more…
📊 Advanced Analytics & Reports
Metorik gives you over 75 built-in reports, to track every aspect of your WooCommerce store — orders, revenue, refunds, subscriptions, customers, products, taxes, sources, carts and more.
- Real-time dashboards.
- Filter and segment any report, in real-time.
- Compare time periods and see growth trends.
- Automated email reports and Slack digests for you or your team.
👉 Learn more about Metorik’s Reporting
“Metorik is a great tool. We love the ease with which we can identify precisely what’s happening in our WooCommerce store, from easy real-time reporting to looking at abandoned carts and more. Best yet, the team at Metorik are super supportive – what more can a business ask for?” ★★★★★ – Joan, Big Rick’s BBQ Sauce
💌 Email Marketing, Automation & Abandoned Carts
Leverage your store data and send hyper-targeted automated email campaigns directly from Metorik — no third-party subscriptions or extra integrations required.
- One-off broadcasts and newsletters.
- Automated flows like welcome emails or cart recovery.
- Dynamic coupons and product suggestions.
- Replace Woo’s transactional emails.
- Real-time syncing with your store — no lists to import/export.
- Rock-solid deliverability with Postmark.
- Syncs all WordPress users, even non-customers, and includes custom fields.
“Not only is it fast and a huge time saver, we used Metorik to create several new customer segments and send targeted email promotions. It paid for itself several times over in the first week.” ★★★★★ – Robby McCullough, Co-Founder, Beaver Builder
👥 Customer Cohorts & Order Segmenting
Segment your WooCommerce data like never before — with over 500+ filters you can mix and match filtering across different resource types and with powerful AND/OR logic.
- Create precise segments matching customer, order, product, or subscription data.
- Filter by lifetime value, location, product history, and more.
- Combine logic (AND/OR) for advanced queries.
- Save and reuse segments for reports or email campaigns.
- Export your segments to CSV, even on schedule.
“There’s not many examples of software this powerful and easy to use, and the forward roadmap looks super exciting as well. Bravo Metorik, and thank you for giving us whole new perspectives on our business.” ★★★★★ – Chris Caley, Co-Founder, No Pong
👕 Product & Stock/Inventory Reporting
See what’s selling, forecast inventory, and track performance by product or variation, category, brand, tag or attribute.
- See which products are trending or slowing down.
- Track units sold, refunds, and margins.
- Identify top-performing categories or collections.
- Filter by customer segment, region, or marketing source.
- See which products are most-abandoned at checkout.
- See how many days left stock you have.
👉 More on Metorik’s Product Reports
“Integrating Metorik with our WooCommerce store and utilizing its data with our physical stores and inventory management system has been a game-changer for us. Metorik has become the cornerstone of our data-driven decision-making process…” ★★★★★ – Chris Cox, Marketing, AllBlacks
💸 Cost Tracking & Profit Insights
Move beyond sales and understand what you’re really earning. Metorik’s Profit Reports combine product costs, shipping costs, transaction costs, and even advertising costs to calculate your store’s true profitability — automatically.
- Track profit by product, category, customer, country or marketing channel.
- Factor in shipping, fees, and advertising costs.
- Spot your most (and least) profitable areas.
- Monitor margins in real-time.
👉 Metorik Costs & Profit Reports
📅 WooCommerce Subscriptions Reporting
The Subscription Reports WooCommerce doesn’t show you. Metorik delivers the crystal-clear subscription metrics; MRR, Churn, LTV, Cohorts, vital for your subscription-based business to survive and grow in a competitive landscape.
- Track MRR, churn, renewal rates, and subscriber growth.
- Analyze plan performance and customer lifetime value.
- Identify renewal opportunities and at-risk subscribers.
- Export or segment data with ease.
- Email new subscriptions, or follow-up failed renewal orders with Metorik Engage.
👉 See what better Subscription Reports can do
“We’ve just switched to WooCommerce Subscriptions with Metorik for reporting from Chargify. Can’t believe how much better it is – game changer for us. Reporting apps can be such hard work to set up but you’ve nailed the usability and UI. Great work!”
★★★★★ – Matt Wilkinson, Founder, Bizink Online
📤 Exports to CSV, even on schedule
Need to share your data? Metorik makes it effortless. Metorik’s exporting tools let you get data out of your store in a clean, customizable CSV, lightning-fast, and even on-schedule.
- Export any dataset – orders, customers, products, subscriptions.
- Create unlimited saved segments of filtered data, set to export on schedule.
- Recurring exports that run automatically (daily, weekly, monthly).
- Customize columns and included data, even custom fields and line items.
- All exports run on Metorik’s servers with zero load on your store.
⚡ Designed for WooCommerce, built for speed
Metorik was built specifically for WooCommerce with store owners in mind. It syncs your data over to our high-performance infrastructure so you can get insights to better understand your store inside and out — without slowing it down.
- The Metorik Helper plugin installs only two files (under 100kb total).
- Syncing happens automatically and efficiently.
- All reports, processing & exports happen on Metorik’s servers.
“I. Love. Metorik. It’s that simple, I am soooo glad I stumbled across their software while looking for a powerful analytics program for my e-commerce site. I hated using Woo’s built-in analytics program – but Metorik is super-accurate, fast and helps me make better decisions. Oh, and their customer support is second to none. Thanks guys!”
★★★★★ – Mark Collard, Founder, Playmeo
🔗 Integrations to get the full picture
Metorik seamlessly integrates with your advertising, analytics, and customer support systems, so you can get a clear picture of your store’s true performance.
Integrations include:
- Analytics & Advertising — Google, Microsoft, Meta, TikTok, Pinterest, or csv syncing.
- Customer Support — Intercom, Zendesk, Gorgias, HelpScout, FreshDesk, GrooveHQ.
- Shipping — ShipStation, WooCommerce Shipment Tracking.
- Costs — WooCommerce COGS Plugin and native WooCommerce costs support.
❤️ Loved and Trusted by Thousands of Stores
Metorik is trusted by thousands of WooCommerce stores, all around the world, to manage their WooCommerce store data, better understand their customers, and to help them grow — all from one fast, intuitive platform.
“I can’t imagine ever running a WooCommerce shop without Metorik ever again!” ★★★★★ – Andrew Wilder, Nerdpress
“Metorik makes it so simple to understand the data. This is a must-have for any WooCommerce store.” ★★★★★ – Michael Tieso, Yerbamatero
“Metorik is by far the best source for pulling all of your WooCommerce data together. It makes finding orders and customers easy, and we use it for marketing, product research, pricing, and customer support. Every month they come out with even more amazing features making it easier for us to make data driven decisions for our store. And their support is stellar. Couldn’t recommend more.” ★★★★★ – Hilary Torn, Head of Growth, Fern Valley Farms
“Metorik has been a total lifesaver helping us deal with our WooCommerce data (which is sometimes very difficult to keep track of!)” ★★★★★ – Nikki, Ohne
“Metorik is one of the most important pieces of software that we’ve bought for our ecommerce store(s). I wish we’d bought it when we first started as it would have solved so many problems. Easily the first thing I would recommend to anyone wanting to use WooCommerce.” ★★★★★ – Sean, Web Operations, Molino
🚀 Ready to level up your Woo store? Let’s get started:
- Click Install and activate this plugin.
- Create or log in to your Metorik account.
- Connect and start exploring your store’s data in minutes.
👉 Try Metorik free for 30 days – no credit card required.
Installation
Install, activate and leave it to do the rest.
Keep in mind that you do need a Metorik account for it to work with, so if you don’t yet have a store set up in Metorik, head to Metorik and sign up now.
Faq
In most situations there is almost zero performance impact on your site. Metorik has been developed with WooCommerce & WordPress in mind so it’s very lightweight. Metorik syncs with your store in two ways:
- Your store notifies Metorik (via webhooks) whenever there’s new or updated data, and we’ll sync this over right away so you’re always seeing the latest. Depending on your website, there may be a delay of a minute or two.
- We also do a second check every 15 minutes to ensure everything’s up to date, just in case your store failed to notify us of an update or a new order (this can be made less frequent).
Learn more about Data Syncing in Metorik.
Absolutely! You can add each store to Metorik and then see combined reporting and insights across all your stores from our Multi-Store dashboard.
It sure does. We know the power of custom fields to create a great customer experience and power better integration and insights so Metorik syncs all your custom fields on orders, products, customers, and subscriptions, so you can filter on them in Metorik and even use them in email automations or broadcasts.
You sure can. Once synced to Metorik, your WooCommerce data can be quickly segmented and you can download a CSV file with only columns you need, and exactly in the order you need them. You can even include custom field data.
It sure can. With our real-time syncing and advanced audience segmenting, you can replace Woo’s default transactional emails with a beautiful email sequence, complete with different information depending on the products ordered, or the customer’s location or purchase history, etc. Almost anything is possible.
Yes, you do (sign up here). It will still work but will really not be of much use to you without one.
If you truly want to (but why! They’re so handy), you can. Simply add:
add_filter( 'metorik_show_ui', '__return_false' );
To your theme’s functions.php or a custom plugin.
The other option is to simply ‘dimiss’ a Metorik notice and they will no longer appear.
To hide the links from individual orders/products, you can click the ‘Screen Options’ tab at the top of the page and uncheck the Metorik option.
To get them back, go to http://yoursite.com/wp-admin?show-metorik-notices=yes while logged in as an administrator.
Reviews
Just great and works like a charm!
By 
We use this plugin and service since years and it works like a charm. Perfect and easy synch of all orders and many more.. Also the support is one of the best out there, quick and on point as wished.
Thanks for all and keep it up!
Essential for woocommerce
By 
This is the most useful tool for our e-commerce, and have been for a long time! Thanks for making this, I don't see how any woocommerce shop could do without it!
Best tool for WooCommerce
By 
Fantastic App! Visualizes data to focus on KPIs
By 
Best WooCommerce Reporting
By 
I love metorik
By 
Second to none, by FAR the best WC reporting app
By 
A Critical Plugin for Woocommerce
By 
I LOVE Metorik!
By 
Can't live without it
By 
Changelog
2.0.10
- Return 404 for subscriptions API endpoints when the WC Subscriptions plugin isn’t active.
- Fix a text domain notice.
2.0.9
- Bug fix for cart recovery when the cart contains an invalid product.
- Update plugin translation loading hook to
initas per WP 6.7+ guidelines.
2.0.8
- Bug fix for cart recovery when the cart has a coupon attached.
2.0.7
- Minor improvements to cart tracking.
2.0.6
- Update plugin translations.
- De-register the cart tracking opt-in checkbox on the account page. The checkbox is now only shown on the checkout pages.
- Improve cart recovery process for subscription renewals.
- Prevent sync initialization when cart tracking is disabled.
2.0.5
- Fixed an issue with the source tracking cookie.
2.0.4
- Fixed an issue with source tracking when the initial URL was on a sub-path of the store.
- Fixed an error that could occur when WooCommerce’s session wasn’t initialized.
- Added an auto-scroll to the cart tracking popup when it’s opened. This can be disabled with a filter if desired.
2.0.3
- Improved javascript compatibility with some cookie/GDPR consent plugins such as Complianz.
- Added a filter to allow additional parameters to be passed to the cart recovery URL.
- Fixed an error that could occur when WooCommerce’s cart wasn’t initialized.
2.0.2
- Fixed an issue when querying for updated customers on a multisite.
2.0.1
- Fixed an issue when querying for updated customers.
2.0.0
- We’ve overhauled the cart tracking feature in the Metorik Helper. The new method is faster and more reliable, making use of WooCommerce internal hooks instead of front-end javascript. This significantly improves the performance of the feature and improves compatibility with different checkout setups and third-party plugins.
- We’ve added WooCommerce Blocks support for all features of the Metorik Helper plugin, including prompting to save a cart when adding an item to cart as well as during the checkout (via a new opt-in/opt-out checkbox), cart restoration and source tracking. To take full advantage of Woo Blocks support with Metorik, please make sure to upgrade to WooCommerce 9.1 or higher. Additionally, make sure to visit your Metorik dashboard’s Cart Settings page to enable some new settings for WooCommerce blocks integration.
- Cart restoration will now restore the customer’s first name and e-mail into the checkout flow when possible.
- We’ve made several improvements to the source tracking system. We’ve removed the reliance on hidden fields in the checkout process, which makes the system more performant and improves compatibility with different checkout setups and third-party plugins.
- We’ve added several action hooks and filters to allow for further customization of the Metorik Helper’s behaviour.
- We’ve bundled in several other minor improvements around performance and reliability into the new version of the Metorik Helper.
- For a full breakdown of the changes please see the Metorik Help Docs
1.7.2
- Removed ability to enable cart tracking by admins through URL in admin (fixes a potential security issue where cart tracking could be disabled by an admin unintentionally).
1.7.1
- Allow providing a custom redirect URL when restoring a cart.
- Allow ‘lang’ query parameter through when restoring a cart and redirecting.
1.7.0
- Include user locale/language with carts.
1.6.3
- Filter for stopping Woo cart fragments change cart sending.
- Cart fragments JS fix for WooCommerce 7.8+ and some cart plugins.
1.6.2
- Further WooCommerce HPOS compatibility fixes.
- Filter for disabling source tracking.
1.6.1
- Fix for sending empty carts.
1.6.0
- WooCommerce HPOS compatibility for orders/subscriptions.
- Cart tracking improvements.
- Filter for disabling cart tracking.
- Remove old Metorik link notices from various reports.
- Subscription page ‘view in Metorik’ link.
1.5.2
- PHP 8 bug fix for cart recovery links.
1.5.1
- Added a filter ‘metorik_send_cart_events’, which can be used for changing which WooCommerce events trigger carts to be sent to Metorik.
- Fixed bug with Metorik’s admin notice on users page and subscriptions page.
1.5.0
- Added a filter ‘metorik_cart_items’, which can be used to disable Metorik’s cart items count code.
- Don’t include auto-draft & checkout-draft orders in updated endpoints.
- Added a filter ‘metorik_orders_updated_query’, which can be used for modifying the ‘orders/updated’ API endpoint query.
- Send phone numbers with carts.
1.4.1
- Fix PHP notice with WP 5.5 and REST API changes.
1.4.0
- Improve cart tracking performance.
- Added a setting (to Metorik) for customising the checkout URL for cart recoveries.
- Bug fix to stop an error from occurring if no server object exists when we filter the WP API.
1.3.0
- Improvements to sending guest carts.
1.2.0
- Additional WooCommerce 3.6 fixes for coupon applying.
1.1.2
- Further WooCommerce 3.6 fixes for cart recovery links.
- Better i18n support.
1.1.1
- Fix coupon-applying through a URL parameter for empty carts.
1.1.0
- WooCommerce 3.6 API fix.
- Apply coupons provided through a certain URL parameter (Metorik Engage).
- Send and restore more cart data, like the shipping method, coupons, payment method.
1.0.5
- Don’t override customer source on checkout.
- Change some Metorik URLs to customer/order/etc. pages.
- Add author to order note API responses (for v1 and v2 of the API).
1.0.4
- Fix bug when cart object not available and localizing Metorik’s JS.
- Compiled and minified JS.
- Filter for changing the cart recovery final URL (by default it takes them to the checkout page).
- Close button for the add to cart email popup.
- Class to add to inputs for additional custom email input tracking (.metorik-capture-guest-email).
1.0.3
- Fix add to cart popup bug where it sometimes showed at the bottom of the page.
- Show add to cart popup on single product pages and the cart page (after items are added to the cart).
1.0.2
- Improve cart token setting for guests that log in or register during their session.
1.0.1
- Fix tracking of the Engage automation ID during a cart recovery.
1.0.0
- Cart tracking.
- Cart email popup capturing.
- Cart restoring.
0.15.0
- Add meta data to WooCommerce Subscriptions API endpoints.
0.14.3
- Fix Safari bug.
0.14.2
- Fix helper active check and version code.
0.14.1
- Fix empty source data being stored.
0.14.0
- PHP 7.2 WC API fix.
- Move customer source tracking to JS.
- Additional source tracking data like session count, page count, etc.
- Performance improvements for the orders API endpoint.
0.13.0
- Add support for recording UTM term, content, and ID.
0.12.0
- Multisite support for customers/updated endpoint.
- Added WooCommerce 3.2 required/tested plugin headers.
- Improve Woo customers API performance.
0.11.0
- Change method for stopping customer spend calculations in API so it just does it for Metorik API requests instead of on a time-basis by option.
0.10.0
- Track ‘Engage’ data
- Improve UTM tracking
- Set tracking data in user meta during checkout
- Added an ‘hours’ arg to updated endpoints
- Added pagination to updated endpoints
- Don’t include draft orders in updated endpoints
0.9.0
- Coupon endpoints
0.8.1
- Extend source & UTM cookie storing time to 6 months
0.8.0
- Track UTM tags in order/customer meta
- Filter for referer
0.7.1
- Further updated timezone fixes
0.7.0
- Include order post meta data when pre WC 2.7
- Subscriptions endpoints
- Open Metorik links in new tabs
- Fix updated timezone issue
0.6.1
- Fix notices for unset http referer
0.6.0
- Track and store customer/order referer (source)
- Endpoint for possible order statuses
- Endpoint for possible customer (user) roles
- Ignore trashed orders/products in updated endpoints
- Allow dismissing/hiding of the Metorik notices
- PHP 5.2 compat fix
0.5.2
- Fix minor PHP notices in admin
0.5.1
- Fix undefined variable notice
0.5.0
- Remove custom customer index/single endpoints if 2.7
- Links from resource admin pages to Metorik
0.4.2
- Make activation method static
0.4.1
- Fix undefined variable in products updated endpoint
0.4.0
- Refund IDs endpoint
0.3.1
- Improve stability of customers updated endpoint
0.3.0
- New endpoints for orders updated
- New endpoints for customers updated
- New endpoints for products updated
- Fix customer IDs endpoint query for custom DB prefixes
0.2.3
- Show notice prompting users to go back to Metorik after installing to complete connection
0.2.2
- Fix customer IDs endpoint permissions
0.2.1
- Override WC single customer endpoint too to make faster during imports
0.2.0
- Override WC customers endpoint to make faster during imports
0.1.0
- Initial beta release.