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Meta pixel for WordPress
Version: 4.1.5
Description
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
You can find more information about our Privacy Policy here.
Installation
To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.
To download and install plugin from Facebook Events Manager
Facebook Help Page
Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.
Faq
You can find more information on the Facebook Pixel.
You can find more information on the Conversions API.
You can refer to this page
If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.
Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.
Reviews
Love it... Improve More
By 
Love it... Make it more great ...!
It's got better
By 
The plugin has improved in UI and UX recently. It was easy to setup pixel and CAPI. I think more documentation and instructions in the plugin will help users understand more what's happening and give users the confidence that they have set things up correctly. Eg. having the ability to set up CAPI events for specific page view triggers.
Good plugin
By 
It's great that you can use this plugin to manage Meta pixels for Ads and Audiences. I think it's going to improve a lot.
عالی است
By 
عالی است
useless
By 
useless plugin
PHP 7.4
By 
There is nothing more to write, just look at the WordPress and PHP compatibility table.
Good
By 
I just installed it so I don't know the results yet. But the facility prevents everything well and better than I expected.
PHP 8.1 code with auto updates can crash websites with older versions
By 
The fact that after 4 years they added minimum requirement PHP 8.1 without notice just from one update to another is a nightmare for developers that will automatically break their site, and for that is -1 star not even 1, I like the latest technologies too but its not for personal work.
PHP!!!!!
By 
Would be great if this plugin supported more PHP versions. Sadly it does not.
Not compatible to php 7.4
By 
Not compatible to php 7.4 --> useless
Changelog
2025-08-14 version 4.1.5
- Fixed the Pixel url, so it points to the Prod version instead of Canary
- Minor fix for the agent string
2025-06-19 version 4.1.4
- Fixed an issue with uncategorized products
- Minor improvements to the overall functionality
2025-04-23 version 4.1.3
- Added the OB script to the same block as Pixel init
- Minor improvements to the plugin’s overall functionality
- Added a template for PRs
2025-03-20 version 4.1.2
- Add back CORS headers on the openbridge calls
- Updated the wordpress.org directory tags
2025-02-06 version 4.1.1
- Fix an issue that caused fatal error when upgrading to 4.1.0