Meta pixel for WordPress
Meta pixel for WordPress
Description
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
You can find more information about our Privacy Policy here.
Installation
To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.
To download and install plugin from Facebook Events Manager
Facebook Help Page
Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.
Faq
You can find more information on the Facebook Pixel.
You can find more information on the Conversions API.
You can refer to this page
If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.
Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.
Reviews
Problematic + performance issues every time
By omegasix on April 11, 2026
Problematic + performance issues every time
Plugin full of errors
By mithoog on February 25, 2026
Worse plugin ever. Not working. No error displayed. Just "Connection Pending"
Just trying out
By iamsakyibright on January 2, 2026
Just trying out I will come and give full review when I enjoyed using it
Erros frequentes
By ronnycbo on December 19, 2025
Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o WordPress a disparar e-mails de alerta para os desenvolvedores.
Disappointing for such a big company
By BINAIR=E Group (binaire) on December 13, 2025
Terrible UI, one of the worst I've ever seen, full of display bugs.
I'm getting one critical error message per day since it's installed.
Meta won't give support for any other plugin other than theirs.
On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we've been forced to use their archaic code and plugin in order to get support for missing data.
What also doesn't help is that in the Meta Data Source it's not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it's accurate or not.
They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups.
Good
By vuhienctld on November 28, 2025
Cài plugin này giúp kết nối facebook vô website đơn giản.
Bloated and full of issues
By drew (drew@drewchristopher.com) on November 26, 2025
I would prefer just adding a simple pixel to the site without all the freezing and bloat of this undesirable plugin.
Trop d'erreur
By amandabronscheer on November 9, 2025
Plusieurs plantages de site pour une mise à jour. Puis le message de mon hébergeur a donne le coup de grâce : "Ton plugin pixel Facebook fait des erreurs graves et là ça craint".
not working steps
By hakantapan on August 21, 2025
not working steps
Love it... Improve More
By Manolo Reyes Jr (emmanslechon08) on July 22, 2025
Love it... Make it more great ...!