WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation
WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation
Description
🔥 Canva-like popup building flexibility for WordPress
📜 700+ eye-catching ready-made popup designs
🖇️ Integrations with 10+ email marketing and analytics tools
🤯 AI-powered copywriting with ChatGPT, Gemini, and Grok
🧪 Both manual and automated A/B testing available
🎯 Advanced targeting options for better conversion
💖 A plugin by WPXPO that powers 60K+ businesses
💪 Dedicated support team with 4.9/5 customer satisfaction on Trustpilot
🔥 WowOptin Pro | 📃 Documentation
WowOptin is a popup builder plugin for collecting leads from various sources. It offers 700+ pre-designed popups, slides, hello bars, and in-line banners, plus 10+ integrations and built-in A/B testing to enhance lead collection with AI-powered copywriting.
✔ Subscriber
✔ Announcement
✔ Coupon
✔ Special Offers
✔ Exit Intent
✔ Increase Sales
✔ Boost conversions
✔ Gamification (Coming Soon)
✔ Feedback (Coming Soon)
What can I do with WowOptin?
WowOptin is just another opt-in and popup builder with more flexibility and dynamic controls. Let’s start exploring the different possibilities of WowOptin.
Popups
WowOptin helps you build the perfect pop ups based on your requirements. So you can collect leads, show discounts, or reduce abandoned carts. Here is a list of popups that you can make with WowOptin:
✔ Lead Magnet Popup
✔ Exit Intent Popup
✔ Contact Form Popup
✔ Announcement Popup
✔ Upsell Popup
✔ Cross-sell Popup
✔ And More
Banner / Hellobar
Showing banners or a hello bar is a great way to display sales campaign announcements. With WowOptin you can build eye catchy banners and display them on your desired pages or full site. It will make sure that all of your visitors are aware of the sales campaigns.
Slides
slides are another great way to showcase announcements or special offers. It ensures that your visitors have a good browsing experience and see the offer. You can adjust the position as per your requirements.
Inline Forms
It helps you create your opt-ins and place them on your desired position via shortcode. It can be on your blog posts, product pages, sidebar, or footer widgets. So you can create lead magnets or subscription forms and place them on the places you want.
Multi-Step Form
With WowOptin, you can also create multi-step forms to make them more engaging and conversion-focused. Like in the first step you can get the email ID and then you can show your announcement, discount coupon, or whatever you want.
Canva Like Optin Builder
Building optins and popups shouldn’t be hard and time-consuming. That’s why we have tried to make it simplified and user-friendly. You can just drag and drop elements, place them anywhere, customize and that’s all, your optin is ready. Adjusting element position is as easy as using Canva editor in WordPress.
AI-Powered Copywriting
Empower your copywriting with AI – use either ChatGPT, Grok, or Gemini to create catchy messages for your popups and banners. You can also create the messages in different languages!
A/B Testing
Conduct A/B tests on opt-in banners – see which ones perform the best. Only keep the best-performing popups and banners live using the manual or the automated testing functionality.
Responsive
You can also make the optin responsive to all types of devices. You just need to use your preferred device to see the presentation and adjust the position accordingly. And you can also hide any elements for specific devices.
Premade Template
WowOptin has a growing templates library if you don’t like to do things from scratch. You can just explore and import the one that suits your needs. Not only that but you can also further customize the premade templates to make them even better.
Smart Trigger
No matter how good your optins are, they will be wasted if they don’t appear at the right time. Thanks to WowOptin’s trigger options you don’t need to worry about that. The following are the available triggering options:
✔ After X Seconds
✔ After Scrolling X
✔ Inactivity Mode
✔ Exit Intent
✔ On Click
Audience
Customer segmentation is another important thing to create high-converting optins. WowOptin has the most advanced targeting options. So you can make your that the optins are displayed to the right person. Here is the list of available audience targeting options.
✔ Visitor Devices
✔ Visitor Types – New or Returning, Customer or Visitor
✔ Browser Languages
✔ GEO Location
✔ Operating System
✔ Traffic Sources
Display Rules
Display refers to which page(s) you want to display the optins. It can be blog posts, static pages, single product pages, or any other WooCommerce pages. And, if you use EDD, you can also target cart, checkout, etc pages with ease.
Schedules
Manually enabling and disabling optins is a challenging task. The good news is you don’t need to worry about it anymore. Because with WowOptin you can set start and end dates for the optins. So they will automatically stop showing once the duration is over. You can also schedule them based on specific days and times.
Optin Intervals
Interval is a very effective control to have if you don’t want to annoy the visitors and still want good results. It allows you to decide when and how many times the visitors will see the optins and when they will stop showing it.
Other Wow Plugins
As you are considering WowOptin, make sure to check out our other plugins that can also help you make your business WOW.
📄 WowInvoice: A reliable PDF invoices & packing slips plugin for WooCommerce that keeps your order documents organized and ready.
🚚 WowShipping 🔥: The most advanced and flexible table rate shipping plugin for WooCommerce with live rates from UPS, USPS, FedEx, DHL Express, Australia Post, Canada Post, and Sendle.
➕ WowAddons 🔥: The best product addons plugin for WooCommerce with 25+ extra options, custom fields, and conditional logic, allowing you to sell customizable products with ease.
📃 PostX: The first ever Gutenberg dynamic site builder plugin specially designed & developed for News, Magazine, and Blogging sites.
🏪 WowStore: Give your WooCommerce store the look and professional style it deserves. On top of that enjoy exclusive features to increase conversion and boost sales.
🤑 WowRevenue: The most advanced and unique WooCommerce plugin that boosts your revenue by increasing the order value without any extra marketing costs.
📦 WholesaleX: The complete solution for creating and managing WooCommerce B2B or B2B + B2C hybrid stores without breaking your bank.
Author
Developed by WPXPO. Contribute to WowOptin on Bitbucket and join the party.
3rd party as a service
We use IPinfo to accurately determine the user’s IP address location, allowing us to display Optin based on their specific location in the world. We also use Pexels and Unsplash to provide stock images and videos to the user in the Optin Builder.
Our Service Terms and Privacy Policy
Read our Plugin Service Terms and Privacy Policy.
Translations
You can translate WowOptin on translate.wordpress.org.
Installation
Minimum Requirements
- WordPress 6.4 or greater
- PHP version 7.4 or greater
- MySQL version 5.6 or greater
Automatic installation
Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t even need to leave your web browser.
- Go to your WordPress Plugin installation menu (Dashboard > Plugins > Add New)
- In the search field type “WowOptin” and press enter.
- “Install Now” and then click “Active”
Manual installation
For Manual installation, you download our product from WordPress directory uploading it to your web-server via your FTP or CPanel application.
- Download the plugin and unzip it
- Using an FTP program or CPanel upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
- Activate the plugin from the Plugins menu (Dashboard > Plugins > Installed Plugins) within the WordPress admin.
Upgrading
Automatic update working great for this plugin. If you customize the plugin make sure to store a backup before update.
Sometimes because of the permalink issue during the plugin update, just go to WordPress > Settings > Permalinks and hit the ‘Save’ button.
Screenshots
Canva Like Flexibility
Exit Intent Popup
Banners/Hellobars
Slides
Advanced Targeting
Smart Triggers
Page Level Targeting
Premade Templates
Dashboard
Faq
Yes, WowOptin has integration with Mailchimp and all other popular email marketing & CRM tools.
Yes, we have a dedicated support team ready to answer all your questions and assign you to use WowOptin in the most effective way.
Yes, WowOptin has exit intent popups. Not only that, but you can also trigger popups in many other ways including time, scrolling, inactivity, etc.
Reviews
Outstanding Support & Product Care
By 
WowOptin convinces as an on-brand customizable and easy to use WP-Popupdesigner.
When I had an integration issue, I experienced wpxpo’s friendly, fast, and dedicated support, which offered a powerful solution to my problem, making WowOptin the perfect marketing tool for my web projects.
Powerful and Easy Popup Builder for Lead Generation
By 
WowOptin makes it very easy to create attractive popups and opt-ins for lead generation. The design options are flexible, the setup is simple, and the results look professional on my site. It’s a practical tool for growing a mailing list and capturing more leads without needing a complicated setup. Highly recommended for anyone who wants effective popups with a clean workflow!
Fantastic Lead Generation and Popup Plugin
By 
WowOptin is a powerful and easy-to-use opt-in and lead generation plugin. Creating popups, banners, and marketing campaigns is very straightforward, even for beginners. The designs look modern and professional, and the targeting options are excellent. It helped improve engagement on my website significantly. Great plugin, great performance, and exceptional support!
Exceptional Lead Generation with WowOptin
By 
WowOptin has revolutionized the way I capture leads on my WordPress site. The Canva-like editor makes designing stunning opt-in forms a breeze — no coding skills needed! The AI-powered copywriting feature is a game changer, helping me craft compelling messages that resonate with my audience.
The advanced targeting options allow for personalized campaigns, boosting my conversion rates significantly. I particularly love the exit-intent triggers, which have helped significantly reduce cart abandonment rates. Plus, the real-time analytics keep me informed on performance, enabling data-driven decisions for continuous improvement.
Highly recommend WowOptin for anyone looking to grow their email list and enhance their site's marketing strategy!
Best opt-in plugin for WordPress
By 
I have used several opt-in plugins on my various WordPress websites. But none really worked out for me. I then came across this plugin. Initially I was not sure whether this plugin will also work for me or not. But bank on, I found the perfect plugin to improve my marketing efforts. WowOptin has everything I wanted from an optin plugin.
Love this plugin
By 
There has to be over 100 optin and lead capture plugins out there, but I am very happy i purchased this one and is so far may favorite of all time. I highly recommend it, it is the plugin that got me to eventually puchase the entire bundle of plugins this team develops.
Lightning fast support & perfect for EU privacy (GDPR)
By 
I have been using the WowOptin plugin by WPXPO and I am absolutely thrilled. Aside from the great features, two things really stand out:
- The support is incredibly fast: It is rare to get such quick and helpful responses. The team really cares about their users.
- EU Privacy Friendly: As a user in the EU, data protection is crucial. This plugin handles GDPR compliance perfectly, which gives me peace of mind.
Highly recommended for anyone looking for a reliable opt-in solution!
Amazing App!
By 
Easy to understand and has so many options! I did have a problem at first but it was solved easily and quickly. Can really recommend this plugin as well as PostX which pairs with it perfectly!
Smart and fits my WP stack
By 
I use WowOptin on several sites and it works great with my themes and builders. Creating opt-in popups is fast and intuitive, and the support team is awesome!
WowOptin Delivers Flexible Lead-Grabbing Popups
By 
I've run popup tools on Woo sites before, but WowOptin stands out—drag elements anywhere like Canva, snag leavers with exit-intent, and hit geo or device-specific visitors right at scroll or click. Templates tweak in seconds for coupons, and A/B stats pick winners clean. Multi-step forms and scheduling keep it sharp across pages without annoyance; real boost for sign-ups over clunky rivals.
Changelog
1.4.39 – 14 Jun 2026
- Fix: Performance improvement.
1.4.38 – 07 Jun 2026
- New: Integration with Acumbamail
- Fix: Missing permission check of a rest endpoint.
1.4.37 – 18 May 2026
- Fix: Code optimization.
1.4.36 – 13 May 2026
- New: Added a global setting to use an alternate render strategy when optin content is not displaying properly.
- Fix: Improved FluentForms compatibility in Shortcode Element.
1.4.35 – 06 May 2026
- Fix: Code cleanup.
1.4.34 – 15 Apr 2026
- Fix: Performance improvement.
1.4.33 – 08 Apr 2026
- Fix: Performance improvement.
1.4.32 – 01 Apr 2026
- Fix: A/B testing variant duplication issue.