Personizely — A/B Testing, Personalization, Popups & CRO

Personizely helps you improve your website performance through A/B testing, real-time personalization, and engaging popups. It’s an all-in-one optimization toolkit that allows marketers and developers to test ideas, tailor content to each visitor, and convert more traffic — all without writing code.

With Personizely, you can easily experiment with different versions of pages and elements, personalize user experiences, and display targeted popups that encourage visitors to subscribe, buy, or engage before leaving your site.

Create a Personizely account for free now
Book a live demo
Find out more about Personizely

Key Features

A/B Testing
Run experiments to discover what works best. Test popup variations, landing page URLs, and on-page content elements such as headlines, buttons, or images. Review results directly in your Personizely dashboard to make confident, data-driven decisions.

Personalization & Targeting
Deliver relevant experiences for every visitor. Show personalized messages based on factors like geographic location, device type, referral source, and on-site behavior. Segment your audience and adapt campaigns for new vs. returning users.

Popups & Widgets
Build and launch popups, bars, callouts, and embedded forms using a simple drag-and-drop builder. Choose from pre-made templates for lead generation, sales promotions, or announcements, or design your own from scratch. All popups are mobile-responsive and fully customizable.

Analytics
Monitor results with reliable performance analytics. Understand views, click-throughs, and conversions in real time. Combine insights from A/B testing and personalization campaigns to continuously improve user experience and conversion rates.

Behavioral Triggers
Engage users based on behavior. Trigger popups on exit intent, scroll depth, link clicks, or time on page. Customize when and where popups appear to maximize relevance and impact.

Integrations
Seamlessly connect Personizely with leading email, CRM, and analytics platforms such as Klaviyo, Omnisend, HubSpot, Mailchimp, Google Analytics, Heap, Mixpanel, Segment, and Microsoft Clarity. You can also use Zapier or webhooks to integrate Personizely with the rest of your marketing stack.

How It Works

• Install the Personizely plugin and connect your account.
• Create your first A/B test, personalization rule, or popup campaign.
• Set display and targeting options.
• Launch and track performance in the analytics dashboard.

Use Cases

• Run A/B tests to improve content and design.
• Personalize messaging for different audience segments.
• Capture more leads with targeted popups.
• Reduce cart abandonment and increase conversions.

1. Install the Personizely plugin onto your WordPress Website, Activate it.
2. Press connect in the plugin setup screen.
3. You’re all set up. All the popups and experiences created in Personizely will be applied to you WordPress website.

1. 

   A/B Testing

2. 

   Analytics

3. 

   Personalization

4. 

   Widget builder

5. 

   Targeting

6. 

   Support

0.1

• Initial release

0.4

• Optimized snippet bundle

0.6

• Support for PHP 8 and later

0.8

• Automatically exclude from JS concatenation (SiteGround, WP Rocket, WP Meteor, Jetpack Boost)

0.9

• Security improvements