Plausible Analytics
Plausible Analytics
Description
Plausible Analytics is an easy-to-use, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺.
Take a look at the live demo.
You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required.
We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us.
Visit our website for full details.
Why use Plausible?
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That’s why we built Plausible Analytics, a simple but powerful, lightweight, open source and privacy-friendly alternative.
Here’s what makes Plausible a great Google Analytics alternative and why over 15,000 paying subscribers trust us with their website and business insights:
Smooth transition from Google Analytics
Plausible features a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even import your historical stats from Google Analytics. Learn how to get the most out of your Plausible experience and join thousands who have already migrated from Google Analytics.
Simple analytics at a glance
Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.
Lightweight script that keeps your site speed fast
Plausible is lightweight analytics. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you’ll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
No need for cookie banners or GDPR consent
Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
Track events and marketing campaigns
Plausible is useful. Segment your audience by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns using UTM parameters. Track scroll depth, site search terms, outbound link clicks, cloaked affiliate link clicks, file downloads, form completions, 404 error pages, post authors, post categories and custom taxonomies without manually configuring anything or writing any code.
Built-in WooCommerce and Easy Digital Downloads analytics
Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution. Activities tracked include adding to cart, removing from cart, entering checkout and completing a purchase. A purchase funnel looking at the user journey from viewing a product to making a purchase is enabled to help you see the drop-off rates between the different steps, understand your cart abandonment rate and increase your conversions.
Invite team members and share your dashboard
Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can also share your stats privately by generating a secure link. This link is impossible to guess but you can add password protection for extra security. You can invite team members and assign user roles too.
Transparent and open source software
Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you’re happy to manage your own infrastructure, you can self-host Plausible too.
Features
- Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features
- Automatically includes tracking code in the header of your site
- Simple plugin settings page with easy options and an onboarding guide
- Get more accurate stats and count those who use adblockers by running the Plausible script as a first-party connection from your domain name
- View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too)
- Tracking of admin users is disabled by default (you can also disable tracking of other user roles)
- Enable WooCommerce or Easy Digital Downloads revenue tracking
- Enable file downloads, external link clicks, cloaked affiliate link clicks, site search terms, form completions and 404 error pages tracking
- Enable automated tracking of post authors, post categories and custom taxonomies for better content analysis
- Custom events and custom dimensions can be setup using CSS class names directly in the WordPress editor
- Integrate with Google Search Console so you can see search queries people use to find your site in Google’s search results
- Import your historical Google Analytics stats
- Keep an eye on your traffic with weekly and/or monthly email and Slack reports
- Get traffic spike notifications via email or Slack so you don’t miss being on the Hacker News
- Tag your paid ads, emails and social media posts with UTM tags and analyze your ecommerce and marketing campaigns from click to conversion using marketing funnels
- Filter the dashboard by any metric that you click on to get further insights. Mix and match filters too
For more information: How to setup Plausible Analytics WordPress plugin.
Installation
Automatic installation
Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of Plausible Analytics, log in to your WordPress dashboard, navigate to the Plugins menu and click “Add New”.
In the search field type “Plausible Analytics” and click Search Plugins. Once you have found the plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.
Manual installation
The manual installation method involves downloading our plugin and uploading it to your server via your favorite FTP application. The WordPress codex contains instructions on how to do this here.
Screenshots
Plausible.io Analytics Dashboard
Plausible Analytics WordPress Plugin Settings Page
Faq
For more information, visit the Plausible Analytics website. And for answers to all the frequently asked questions, check out our documentation.
We may be biased but we don’t recommend you use Google Analytics on your WordPress site because of these reasons:
It’s owned by Google, the largest ad-tech company in the world
It’s a bloated script that affects your site speed
It’s overkill for the majority of site owners
It’s a liability considering GDPR, CCPA and other privacy regulations
It uses cookies so you must obtain consent to store cookies
It’s blocked by many plugins and browsers so the data is not very accurate
It requires an extensive privacy policy
It’s abused by referral spam that skews the data
It’s a proprietary product so you need to put your trust in Google
It worsens the user experience due to the necessity for the annoying prompts
Read more: https://plausible.io/blog/best-wordpress-analytics-plugins
Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.
With Plausible, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties. Since we don’t make money from targeted advertisement, we must charge a subscription fee.
Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time.
Yes, you can check out our demo at https://plausible.io/plausible.io
Check out our GitHub repository where all the development of Plausible Analytics and of our WordPress plugin are done in the open.
Main repo: https://github.com/plausible/analytics
Plugin repo: https://github.com/plausible/wordpress
You can also blog and in other ways share with the world what you like about Plausible, what you use it for and how it helps you solve your challenges. Our growth can be attributed to people who love to use Plausible and who decide to share their Plausible experience with the world.
You can also contribute to Plausible by translating our plugin. Take a look at https://translate.wordpress.org
You can read more about us: https://plausible.io/about
Contact us: https://plausible.io/contact
Reviews
Reliable Well Supported
By 
It is very reliable and well supported web analytics that includes WordPress plugin. I am utilizing community edition which is good for my low traffic websites.
Lightning fast support
By 
The plugin overall works amazingly well. When something is not working as expected, the support responds at ninja-level speed with actionable solutions.
Would give 10 stars if I could!
Requires registration and payment
By 
I hate when plugin providers don't mention that the plugin requires
1. a registration on their website
2. a paid subscription after a short trial
How hard can it be to mention this right away to save users time and anger? I would never subscribe to any service where the provider isn't up front and transparent about their business model.
Thanks for wasting my time.
Is a Gem For Those Who Value Simplicity and Privacy
By 
Installation is quick and easy, and the interface is clean and user-friendly, perfect for both beginners and experts. By not using cookies and complying with GDPR, it ensures user privacy. Additionally, its impact on site performance is minimal due to its lightweight script. If you’re looking for a straightforward alternative to Google Analytics, Plausible is the ideal choice. Highly recommended!
fantastic plugin and top notch support
By 
I went with plausible for a simpler and privacy-focused alternative to GA and it does not disappoint. Clear analytics, simple to use, great for our users. When I encountered an issue after an update, they responded within minutes and helped troubleshoot. Can't recommend it enough.
Plausible Analytics Is A High Value PlugIn
By 
I am very impressed with this plugin. It provides an excellent range of information to review on a daily basis, without being cumbersome. It lets me keep a finger on the pulse of my website, and provides an interconnectivity with users that is natural and intuitive. When you put a lot of work into a website, it so important to find a way to track visitors to the site, without getting buried in the analytics, and a confusing set of directions. In my opinion, the developers of this plugin are brilliant. They clearly know what they are doing. They have a grassroots type approach, and treat you like a real person when you contact them. I would give them a five star review any day of the week, and am so glad I found this option for tracking visitors on my website. It's by far the best tracking plugin I have used thus far, over a period of ten years. All I can say is thank you!
Light and Simple!
By 
OMGosh...with this latest update to an already confusing GA platform, I knew it was FINALLY time to wave goodbye to GA! How many man-hours have I wasted implementing reporting dashboards because Google changes their permissions and codes, etc. I was able to take my 75+ websites and implement this Plausible solutions...so lightweight and worthy of the nominal costs involved. I then created a master private page of all my accounts I can quickly scroll and see each accounts web traffic quickly. I also appreciate this company is in the EU and more compliant than here in the USA and also I can tell my customers their web analytics will not be sold to some 3rd party. Back in the day, you did GA because it was assumed this would net you better indexing...not so Joe! Thanks Plausible!
easy, thorough traffic reporting
By 
I've installed Plausible on 4 client sites. It's GDPR privacy compliant, and really easy to use. You don't have to worry about configuring anything, you just activate the plugin and click through the setup guide. You can import legacy data from Universal Analytics, or add a module that tracks PDF downloads. The plugins displays these statistics right in the WP Admin Panel: unique visitors, total visits, total pageviews, views per visit, bounce rate, visit duration. Top sources for incoming traffic, top pages visited, location of visitors, and visitor devices. You get a lot of information without any complicate setup, and the GUI is very simple to understand. It's a paid service, but you'll save money in setup time. Technical support is top-notch too.
Finally mastering analytics
By 
The web team in our company is basically just me a few hours a month. GA is now an impossible monster and a privacy nightmare. "Free" on paper but the time it takes to do anything with it is super costly. Plausible has been incredible. Light to deploy, privacy friendly for our visitors, incredibly intuitive to use and making it easy to understand stats and trends and take action. My work has gone much easier! On the top of that, customer support is snappy and super knowledgeable. All that for about 100€ a year. Way worth it.
Now with the WordPress plugin, the whole installation is even easier and super well integrated with my dashboard.
I fully recommend!
Great software, team, and plugin
By 
Plausible checks all of the boxes and their WordPress plugin makes it easier than ever to integrate. I add it to 95% of my projects and never hesitate to recommend it to anyone looking for traffic analytics.
Changelog
2.4.0 | May 21st, 2025
- Added: Cloaked Affiliate Link tracking feature.
- Improved: Custom Events, Hash based routing and IE compatibility are now grouped under a new Advanced Options section.
- Improved: Enhanced Measurements 404, File Downloads, Outbound Links, Form Completions and Search Queries are now enabled by default on new installs.
2.3.3 | May 5th, 2025
- Added: W3 Total Cache compatibility.
- Improved: WP Rocket compatibility (exclude our script from Delay JS setting)
- Added: User logged in/out status tracking.
2.3.2 | April 22nd, 2025
- Tested with WP 6.8.
- Added: Search Queries can now be enabled for Growth plans.
2.3.1 | March 20th, 2025
- Fixed: cronjob which updated JS library when Proxy enabled, didn’t register properly.
- Added: support for add to cart tracking through direct links, e.g. yourdomain.com?add-to-cart=1
- Improved: added Gravity Forms compatibility to Form Completions enhanced measurement.
- Improved: only rewrite JS script’s ID attribute if IE compatibility is enabled.
- Added: auto-enable customer user role tracking if EDD/WC is installed and Revenue tracking is enabled.
- Added: features not available in plan are now disabled accordingly.
2.3.0 | March 5th, 2025
- Improved: Domain Name is now validated before it’s stored in the database.
- Added: Easy Digital Downloads integration, which will automatically be enabled when Ecommerce Revenue is enabled.
- Fixed: WooCommerce integration didn’t work properly in multisite environments and environments with non-default permalink structures.
- Fixed: Domain Name’s with more than 1 subdirectory couldn’t create tokens, because it would result in a 404 in the opened window.
- Fixed: Single quotes and ampersands would break syntax in JS on WC product pages
2.2.0 | February 5th, 2025
Fixed: N/A in CE edition message wasn’t shown properly when certain options were toggled.
Fixed: Create Plugin Token message was removed when View Stats was disabled.
Fixed: when toggling options, some messages in the Settings screen were duplicated.
Added: new enhanced measurement – Form Completions, tested with all major forms plugins.
Fixed: WP Rocket compatibility no longer worked, because a filter name was changed in a recent release of WP Rocket.
2.1.4 | September 25th, 2024
- Improved: when no token was entered, the API client would keep trying to verify the connection. This is now fixed.
- Fixed: When “Authors and categoreis” was enabled, HTML would break if a taxonomy name contained a apostrophe.
- Fixed: A typo in the 404 tracking script, caused it to malfunction.
2.1.3 | August 23rd, 2024
- Fixed: WooCommerce integration would cause JS conflicts with certain Gravity Forms add-ons.
- Fixed: PHP warning – undefined array key “product_id”.
- Fixed: numbers using thousands separators (999+) would receive the incorrect formatting in some locales.
2.1.2 | August 9th, 2024
- Fixed: WooCommerce integration would cause JS conflicts with Raptive ads.
2.1.1 | July 21st, 2024
- Fixed some typo’s.
- Fixed: WooCommerce integration would cause JS conflicts with CookieYes.
2.1.0 | July 21st, 2024
- Tested with WP 6.6
- Added: WooCommerce integration. This is automatically enabled when the enhanced measurement Ecommerce Revenue is enabled. For current users who wish to switch to the WooCommerce integration, please disable and enable the option to make sure the required goals and funnel are created.
- Added: Enhanced measuring for Search Queries.
- Added: Cloudflare Rocket Loader compatibility.
- Fixed: the plugin would crash the admin screen on instances not running cURL or with allow_url_fopen disabled.
v2.0.9 | May 22nd, 2024
- Improved: Added files required for Automated Testing.
- Improved: Updated API client.
- Improved: Auto provisioning is now enabled for Plausible Community Edition (self-hosting) as well. This means a plugin token is now required when Plausible CE is used.
- Important! Plausible CE v2.1.0-rc.0 or higher is required to access the plugin token feature.
- Improved: The Settings page no longer reloads when certain features are enabled.
- Improved: The Authors and Categories feature now supports custom post types.
- Fixed: Enhanced Measurements couldn’t be enabled when Plausible CE was used.
- Fixed: Plausible CE users would be stuck on the onboarding wizard after updating to v2.0.8.
- Overall code improvements and bug fixes.
For the full changelog, check out our Github repository.