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Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popups Builder

by Daniel Iser

Version: 1.21.4

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Description

πŸ“ˆ Drive More Sales, Leads & Email List Opt-Ins Using Popup Maker

Popup Makerβ„’, rated as the best WordPress popup plugin by our community of 780,000+ users, empowers you to create stunning popups, modals, and overlays in minutes. Whether you’re a beginner or a pro, our versatile toolkit makes it easy to boost your WordPress site’s engagement.

Transform your WordPress site into a conversion powerhouse! Create targeted campaigns using popups, exit-intent forms, slide-ins, and smart banners to skyrocket your revenue and build your email list faster than ever.

We switched to Popup Maker for our popups and couldn’t be happier.

“We recommend it to all our clients too. Popup Maker is an essential piece of our website for maximizing growing our email list, increasing sales conversions, and guiding users with strategic calls to action. Great support too.”

~ Chris Badgett, LifterLMS CEO

πŸ”₯ Ready to get started?

πŸ‘‰ Visit Our Website – Explore all features & pricing
πŸ‘‰ Join Our Conversion Optimization Community – Share strategies & learn from experts
πŸ‘‰ Read Our Guides – Learn popup best practices
πŸ‘‰ Get Help – World-class support when you need it

🎬 See What’s Possible with Popup Maker

Stunning examples of what you can create in Popup Maker (View Video)

πŸ› οΈ Ultimate WordPress Popup Builder: Every Type of Conversion Popup at Your Fingertips

With Popup Maker, you have the ultimate popup builder toolkit at your disposal, create any type of popup in minutes:

Even the free version is great
“Does exactly what it says and is easy to use. Free version allows full control of where popup appears, how it looks and setting conditions for popup reappearing across website.”
~@rsb1234

πŸ”‘ Trigger Popups with Ease: Multiple Ways to Open Your Popups

Popup Maker offers a variety of triggers to open your popups:

  • Open automatically (with optional delay)
  • Click button (or any other element) to open
  • Form submission (open a popup when a form is submitted)
  • Open when someone is about to leave your site (requires premium Exit Intent feature)
  • Open when someone has scrolled down your page (requires premium Scroll Trigger feature)

🎯 Smart Popup Targeting: Deliver the Perfect Message to Every Visitor

Never show irrelevant popups again! Our powerful targeting system ensures your messages reach exactly who needs to see them, when they need to see them. From basic page targeting to advanced user behavior conditions, you have complete control over your popup’s visibility.

Free Targeting Options:

  • Target specific posts, pages, or custom post types
  • Target by post categories or tags, & custom taxonomies
  • Front page vs blog page targeting

Premium Targeting Features:

  • Advanced user behavior targeting
  • Show on specific URLs or URL patterns
  • Show/hide based on user roles
  • Geolocation targeting
  • Browser & OS targeting
  • Time & date scheduling
  • Page scroll depth targeting
  • User login status
  • Previous popup interactions
  • Ecommerce purchasing & cart rules
  • Advanced custom taxonomy targeting
  • Referrer source targeting

πŸ”‘ Integrate with Your Favorite Form Plugins

Popup Maker integrates with all of the most popular form plugins to allow you to open a popup when a form is submitted or close the popup when a form inside the popup is submitted. Popup Maker integrates with:

Form Plugin Integrations:

  • Ninja Forms
  • Gravity Forms
  • Contact Form 7 (CF7)
  • WPForms
  • WSForm
  • Fluent Forms
  • Mailchimp for WordPress (MC4WP)
  • Formidable Forms
  • and more!

Email Marketing & CRM Integrations:

Already created a form in your email marketing service? Using our free version, you can copy and paste any form created by most list building platforms, including but not limited to:

  • MailChimp
  • AWeber
  • InfusionSoft
  • GetResponse
  • Convertkit
  • Constant Contact
  • Mail Poet
  • Mad Mimi
  • FluentCRM
  • Hubspot
  • Emma
  • and more!

βš™οΈ Advanced Popup Controls: Customize Every Aspect of Your Popups

Take complete control of your popups with our powerful customization features:

  • Visual Popup Editor – Design beautiful popups with our intuitive drag & drop editor. Control sizing, positioning, animations, and more
  • Smart Display Rules – Set cookie-based display frequency to prevent popup fatigue and improve user experience
  • Custom Animations – Choose from slide, fade, and other engaging entrance/exit animations
  • Mobile-First Design – Every popup is fully responsive and looks great on all devices
  • Custom Positioning – Place your popups exactly where you want them – centered, corners, or custom positions
  • Cookie Controls – Fine-tune when and how often visitors see your popups with advanced cookie settings

πŸ‘ Trusted by many people just like you!

Popup Maker is used on over 780,000 websites and has received over 4,200 5-star reviews just like this one:

Great plugin, everything I needed
“Really nice plugin, simple to use, responsive, a good catch !” ~@lemmmy

πŸ› οΈ Enhance Your WordPress Popups Using Our Premium Features

Need even more features? Popup Maker has over 20 premium features to supercharge your conversion rates:

  • Exit Intent – Catch abandoning visitors before they leave with perfectly timed offers
  • Popup Analytics – Track views, conversions, and optimize your popup performance with detailed insights
  • Advanced Targeting Conditions – Show popups based on user behavior, referral source, geolocation, and more
  • Forced Interaction – Ensure critical messages are seen with popups that require acknowledgment
  • Scheduling – Display time-sensitive offers and content automatically at the perfect moment
  • And many more premium features to help you maximize conversions!

🀝 Join Our Growing Community

We believe in making Popup Maker better together! Here’s how you can get involved:

Created by Code Atlantic

Popup Maker is built by the Code Atlantic team. We create high-quality WordPress plugins that help you grow.

Check out some of our most popular plugins:

  1. Example popup using our built-in Ninja Forms integration

    Example popup using our built-in Ninja Forms integration

  2. Example popup

    Example popup

  3. Example popup using our WooCommerce extension to make a popup appear when a product is added to their cart.

    Example popup using our WooCommerce extension to make a popup appear when a product is added to their cart.

  4. Create and edit an infinite number of unique popups to get any job done.

    Create and edit an infinite number of unique popups to get any job done.

  5. Use our popup editor to customize every facet of your popup completely.

    Use our popup editor to customize every facet of your popup completely.

  6. Add triggers to your popups to determine what causes it to open. Our free triggers include: Click Open and Auto Open.

    Add triggers to your popups to determine what causes it to open. Our free triggers include: Click Open and Auto Open.

  7. Choose from many conditions to target exactly who will (and will not) see your popups.

    Choose from many conditions to target exactly who will (and will not) see your popups.

  8. Prevent your popups from being annoying to users by using cookies to disable them once they have been viewed.

    Prevent your popups from being annoying to users by using cookies to disable them once they have been viewed.

  9. Create and edit an unlimited number of popup themes for every situation.

    Create and edit an unlimited number of popup themes for every situation.

  10. Use the theme editor to choose from over 60 options and theme every element of your popup: Background Overlay, Popup Container, Close Button, Google Fonts, and much more.

    Use the theme editor to choose from over 60 options and theme every element of your popup: Background Overlay, Popup Container, Close Button, Google Fonts, and much more.

What are some ways I can use popups to grow my email list?

People who use Popup Maker to grow their email list have found many creative ways to do so. Some of the most common popups include:

  • Exit-intent popups – Asking for an opt-in when someone goes to leave your site, sometimes for a discount or PDF
  • Content upgrade popups – Provide more value from your blog posts by giving visitors more resources in exchange for their email address within an optin popup
  • White paper popups – Provide industry reports or other white papers using forms within a popup

Even better, Popup Maker integrates with all the most popular form plugins so you can easily embed a form you have already created right into your popups!

What are some ways popups can increase my WooCommerce store’s sales and revenues?

Many people don’t consider popups when trying to find ways to increase conversion rates and revenue on their WooCommerce site but they are actually very effective.

Some popups we have seen work well for ecommerce sites include:

  • Cross-sell popups – recommending a companion product when viewing or adding a product to their cart
  • Upsell popups – recommending a higher-tier product when viewing or adding a product to their cart
  • Cart abandonment popups – offering discounts or support when someone is about to leave the checkout page

Where is your documentation?

You can find our documentation over on our docs site

How do I open a popup?

Using “triggers”, you can customize what makes each popup open. Review our triggers documentation here

How do I stop popups from opening repeatedly?

Using “cookies”, you can set up how long until the popup opens again, if ever. Review our cookies documentation

What do I do if I want a popup to show only on a certain page/post/etc?

Using “conditions”, you can specify where the popup will be shown. Check out our conditions documentation

Why aren’t my popups opening/working?

There are several common causes for this, check this guide for help resolving it.

Plugin update crashed my site

By wendymerritt on September 24, 2025

This is my review of the plugin - not a problem report or tech support request. This plugin crashed my site on the last update. After several hours from a support person it was back up and running. When it works - it's great. I guess it was just a failed update and for this reason it is a 4 star review.

Attention EU users! Not GDPR compliant anymore out of the box

By pixelready on September 17, 2025

Attention EU users! For several versions now, the developer has been loading a font directly from Google that could not be deactivated via backend settings or a custom function because it is embedded deep within the code, combined with other functions! This is not a good coding standard, but a clear violation of the GDPR!
We have received now responses to our review, and the plugin author provided a workaround (see comments below) - but still it's a pity that a former GDPR compliant plugin may bring you in trouble because of a not compliant change inside the code. I hope the problem would be solved asap.

If not we'll have a lot of work changing the plugin to another one which is GDPR compliant on many many client sites.
We'll keep you posted...

Annoying IMPOSIBLE to remove dashboard notifications

By Samuel.Stroh (dis.soska.arki) on September 5, 2025

I think you might put a lot of heart into this, time and effort, and I hate to do this, but I hate even more that I cannot GET RID OF THE DASHBOARD NOTIFICATIONS. Every time I open wp admin, mark the X it comes back! PLEASE FIX THAT, for the love of god!

NO MATTER WHAT I DO, THIS NEVER GOES AWAY.

Popup Maker Notifications (1)
Popup Maker detected an issue with your file system's ability and is unable to create & save cached assets for your popup styling and settings. This may lead to suboptimal performance. Please check your filesystem and contact your hosting provide to ensure Popup Maker can create and write to cache files.

Try to create cache again
Keep current method
Learn more

Not compatible with Elementor and I don't ask for support.

By ratonperezlolita on September 3, 2025

It's not compatible with layout builders and the popup is super basic with no design, basically a square with text. Don't they know what professional web design is? They need to improve.

Great!

By parsmanyaser on August 30, 2025

Features are too much for a free app.

Thanks a lot!

Just what I need ed

By blederer01 on July 31, 2025

This is a great product. Easy to understand and implement. Lots of options to give it the look and feel that you need. Highly recommended

Really nice Popup plugin

By stclare on July 15, 2025

Really nice plugin, easy to use and has nice features. Feature Suggestion: I wish there was a feature to duplicate a popup, it would make making new popups easier.

Il popup blocca la pagina

By Umberto (umberto69) on June 22, 2025

Ho impostato un popup con un ritardo di 5 secondi su tutto il sito. Se faccio scorrere la pagina mentre si apre il popup, la pagina resta bloccata e il popup non Γ¨ visibile. Non c'Γ¨ modo di intervenire, l'unico modo Γ¨ un aggiornamento della pagina. Se non faccio scorrere la pagina e attendo l'apertura del popup, questo si apre regolarmente. Peccato, ho perso diverse ore per creare un bel codice html, per poi scoprire che il plugin non funziona sul mio sito.

Great

By marleneaires on June 20, 2025

Good job

Excelente

By pobletica on June 6, 2025

the best

For the latest updates and release information:

1.21.4 – 2025-09-25

Improvements

  • Prevented misleading “Lite” messaging when extensions are active. Extension functionality will continue to work as expected.

Fixes

  • Fixed Editor role users not being able to edit popups and themes, changing default permissions from manage_options to edit_others_posts.
  • Fixed issue with conditions not working properly when advanced cookie rules were enabled in Advanced Targeting.
  • Fixed popup titles being cleared when editing popups.

Developers

  • Added popup_maker/permissions filter to allow customization of user permissions for Popup Maker functionality.

1.21.3 – 2025-09-21

Fixes

  • Fixed page builder compatibility issues by reverting popup preloading timing to wp_enqueue_scripts:11 (matching v1.20.6 behavior).
  • Fixed delayed initialization of $.fn.popmake.triggers object for proper backward compatibility with legacy extensions.
  • Fixed prevent popup init console notice when Debug Mode is not enabled.

1.21.2 – 2025-09-18

Fixes

  • Fixed Beaver Builder compatibility issue that appeared in v1.21.0, special thanks to @robbymccullough at Beaver Buidler for the assist
  • Fixed PHP warning “Undefined property: stdClass::$post_content” in Assets.php when post object lacks post_content property.
  • Fixed Restore missing initialization of $.fn.popmake.conditions object for backward compatibility You with legacy extensions.

1.21.1 – 2025-09-16

Fixes

  • PHP 7.4 errors due to strict function return types with union types that are not supported.
  • Ensure bundled scripts & styles dependencies are properly loaded.

1.21.0 – 2025-09-15

This update begins the process of modernizing our codebase while polishing existing stuff & adding new features.

Minimum Requirements Change

  • PHP: 7.4+
  • WordPress: 6.6+

Features

  • Trackable Call to Actions
    • Create as many as you need.
    • Track results, per link & per popup.
    • Redirect to any page or url.
    • Call To Action Button blocks for gutenberg to easily insert trackable links with style.
    • CTA Shortcode to insert them without Gutenberg.
    • Works with premium Popup Analytics.
    • Upgrade to Popup Maker Pro or Pro+ to use them outside popups, for quick import/export, or to create WooCommerce add to cart & apply discount buttons.
  • Conversion tracking for all internal popup links enabling better analysis of popup performance and user engagement.
  • New On Conversion cookie event to disable popups once they convert.
  • New Bricks Builder form integration for conversion tracking, form based cookies, closing popups after submission, and more.

Security

  • Minor:Removed Easy Modal v2 [modal] shortcode compatibility mode as it has been deprecated for a long and was recently reported to include an unescaped title output.

Improvements

  • Refactored core analytics to prevent duplicate conversion tracking when Pro is active.
  • Block editor is now the default for new popups, replacing the previous opt-in beta approach for a more streamlined editing experience.
    • Added “Use Classic Editor” setting for users who prefer the traditional popup editor interface.
    • Existing users who previously disabled the block editor will see a one-time migration notice with options to continue using the block editor or switch to classic.
    • Updated new user onboarding to include guidance about the classic editor option for users who prefer the traditional interface.
  • Optimized popup open functions to improve browser animation reliability and consistent user experience. This update aims to eliminate visual inconsistencies and resolve issues where popups occasionally failed to display.
  • Fixed settings page save notifications that previously only appeared after redirects, now displays success notice on all settings saves.
  • Added plugin settings shortcut to the admin toolbar menu.
  • Updated CSS selector generation tool with click-to-copy and improved selectors.
  • Better grouping of Popup Maker extensions in the Plugins page.
  • Updated build processes to rely on @wordpress/scripts & Webpack, as well as improved developer tooling. This should result in smaller JS & CSS file sizes, more reliable builds, and faster development cycles.
  • Updated all branding to use SVGs and new marks/logos.
  • Improve reliability of admin notice dismissals.
  • Use navigator.sendBeacon when available for more reliable analytics.
  • Better handling of version changes & migration processing during plugin updates.
  • Added ability to search multiple post types in postselect fields.
  • Added ability to search multiple taxonomies in taxonomyselect fields.
  • Added validation for hex color conversion to prevent deprecated notices.

Fixes

  • Fixed multicheck fields not properly saving when all options were unchecked, preventing users from clearing all selections in settings like analytics reporting permissions.
  • Close on overlay click & Close on ESC press stopped working if 2 popups were open and one closed.
  • Potential error due to post object missing a post type.
  • Prevent missing options data in DB from throwing errors on PHP 8.3+.
  • Prevent error when Gravity Forms settings are not set.

Developers

  • Optimized plugin loading & activation mechanisms.
  • First stage of modernizing & reorganizing to use PHP namespaces & other PHP 7.4 optimizations.
  • Updating frontend JavaScript to use hooks/filters system instead of global variables over time.
    • Added new JS popupMaker.triggers filter to allow adding custom triggers.
  • Added new helper methods for registering Popup Maker custom scripts & styles that will be bundled with our plugin JS/CSS files automatically via AssetCache API.
  • Lots of WPCS & TypeScript/PHP Type enforcement fixes.

1.20.6 – 2025-08-14

  • Fix: WordPress 4.9 compatibility by checking has_blocks() function existence before calling it.
  • Fix: WordPress 4.9 compatibility by checking wp_date() function existence before calling it.

1.20.5 – 2025-05-30

  • Security: Fix potential XSS for custom HTML based popups.

1.20.4 – 2025-01-29

  • Tweak: Updated documentation links to use new docs site.
  • Fix: Popup title aria-labelledby attribute was being double-quoted. Thanks to the Equalize Digital team.
  • Version:Version: 1.21.4
  • Business model:Business model: commercial
  • Active installs:Active installs: 700K
  • Last updated:Last updated: 1 week ago
  • Requires:Requires: 6.6
  • Tested:Tested: 6.8.2
Average rating:4.9 out of 5 stars.
  • Number of ratings: 4261 ratings
  • Number of ratings: 133 ratings
  • Number of ratings: 17 ratings
  • Number of ratings: 21 ratings
  • Number of ratings: 54 ratings
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