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PriceIQ – Pricing Calculator & Lead Capture

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PriceIQ – Pricing Calculator & Lead Capture

by priceiqmark

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Description

PriceIQ adds an embeddable pricing calculator to your WordPress site. Visitors answer a few tailored questions about their project and receive an instant price range — while you capture a pre-qualified lead with their name, email, phone, and stated budget.

Built for marketing agencies and service businesses that want to convert “how much does this cost?” visitors into qualified leads — automatically, 24/7.

How It Works

  1. Install the plugin and enter your Widget ID
  2. A floating pricing button appears on your site
  3. Visitors click it, answer 3–5 questions, and get an instant price estimate
  4. You receive a qualified lead with their contact details and budget range

Key Features

  • 60-second setup — Install, paste your Widget ID, done
  • Instant price estimates — Visitors see a real price range, not a “we’ll get back to you”
  • Lead capture — Every completed quote captures name, email, phone, and stated budget
  • Fully customizable — Edit questions, colors, price ranges, and button text from your PriceIQ dashboard
  • Lightweight — 30KB script, no impact on page speed
  • Works everywhere — Floating button appears on all pages automatically
  • Email notifications — Get notified instantly when a new lead comes in
  • Webhook support — Send leads directly to your CRM
  • CSV export — Download all leads anytime

Who Is This For?

  • Marketing agencies
  • Web design studios
  • SEO and PPC agencies
  • Home service companies
  • Freelance consultants
  • Any service business with variable pricing

Free Plan

PriceIQ is free for up to 50 leads per month. No credit card required. Upgrade to Starter ($49/mo) for unlimited leads and the option to remove the PriceIQ badge.

External Services

This plugin relies on the PriceIQ service (trypriceiq.com) to provide interactive pricing calculator functionality.

What data is sent and when

When a visitor loads any page on your site where the plugin is active, the plugin loads a JavaScript file from https://trypriceiq.com/widget.js. This script then fetches your widget configuration (questions, colors, price ranges) from https://trypriceiq.com/api/widget/{your-widget-id}.

When a visitor completes the pricing calculator and submits the lead capture form, the following data is sent to https://trypriceiq.com/api/leads:

  • Visitor’s name, email, and phone number (as entered by the visitor)
  • Answers to the pricing questions
  • The calculated price estimate
  • The page URL where the form was submitted

No data is sent automatically — the visitor must actively interact with and submit the pricing calculator form.

Service links

  1. Upload the priceiq folder to /wp-content/plugins/ or install directly from the WordPress Plugin Directory
  2. Activate the plugin through the ‘Plugins’ menu
  3. Go to Settings PriceIQ
  4. Create a free account at trypriceiq.com if you haven’t already
  5. Copy your Widget ID from your PriceIQ dashboard (Widgets Embed Code)
  6. Paste the Widget ID and click Save
  7. Visit your site — you’ll see a floating pricing button in the bottom-right corner
Do I need a PriceIQ account?

Yes. Create a free account at trypriceiq.com. This is where you customize your pricing calculator (questions, colors, price ranges) and view incoming leads.

Is it really free?

Yes. The free plan includes up to 50 leads per month with no credit card required. A small “Powered by PriceIQ” badge appears on the calculator. Upgrade to Starter ($49/mo) for unlimited leads and badge removal.

Will this slow down my site?

No. The widget script is 30KB and loads asynchronously (deferred). It does not block page rendering.

Can I customize the questions and pricing?

Yes. All customization happens in your PriceIQ dashboard — edit questions, answer options, price ranges, colors, and button text. Changes appear on your site immediately.

Where do leads go?

Leads appear in your PriceIQ dashboard inbox. You also receive email notifications for each new lead. Optionally, configure a webhook to send leads directly to your CRM (HubSpot, Salesforce, Zapier, etc.).

Does it work with page builders?

Yes. The pricing calculator appears as a floating button and works with Elementor, Beaver Builder, Divi, WPBakery, Gutenberg, and any other page builder or theme.

Can I show the calculator on specific pages only?

The current version displays the floating button on all pages. Page-specific targeting is on the roadmap.

1.0.0

  • Initial release
  • Floating pricing calculator widget
  • Widget ID configuration from Settings PriceIQ
  • Automatic script injection on all front-end pages
  • Settings link on Plugins page
  • Activation redirect to settings page
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