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Sekhlo Schema Code

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Sekhlo Schema Code

by Mubashir Hassan

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Description

Sekhlo Schema Code is a comprehensive Schema.org JSON-LD markup manager with a powerful Entity Builder, script injection, and AI-powered optimization tools. Build your brand’s entity authority, optimize for AI-powered search engines (ChatGPT, Gemini, Perplexity), voice assistants, and add tracking codes — all without editing theme files.

Key Features

🏛️ Entity Builder (New in 2.0)
* Six entity types: Person, Organization, Local Business, News/Blog, E-Commerce Store, Educational Organization
* Site-wide entity schema — saved once, injected in <head> on every page automatically
* Entity Authority Score with live checklist: see exactly which profiles are connected or missing
* Color-coded entity strength: Weak / Building / Strong
* Actionable improvement tips per missing platform (Wikipedia, Google Business, Crunchbase, etc.)
* WhatsApp number support (important for Pakistan & South Asia)
* Full sameAs profile builder: LinkedIn, Twitter/X, Facebook, Instagram, YouTube, Wikipedia, Wikidata, Crunchbase, Google Business, and more

🏪 Local Business Schema
* Business category selector (Restaurant, Clinic, Retail, Salon, Hotel, Law Firm, Real Estate, Auto Repair, Gym, Other)
* Phone, WhatsApp, Email, Street Address, City, Country
* Opening Hours, Price Range ($–$$$$)
* Google Maps URL and Google Business Profile URL
* Social profiles (LinkedIn, Facebook, Instagram)
* Generates full LocalBusiness JSON-LD with PostalAddress

📰 News / Blog Schema
* Publication Name (pre-filled from site name)
* Publisher URL (pre-filled from site URL)
* Language selector (English, Urdu, Both)
* Topics Covered, Editor Name
* Auto-generates publishingPrinciples URL
* Generates NewsMediaOrganization JSON-LD

🛒 E-Commerce Store Schema
* Store Name, URL, Products Category
* Currency selector (PKR, USD, AED, GBP)
* Shipping Countries, Return Policy URL
* Customer Service Phone
* Generates Store JSON-LD with currenciesAccepted and paymentAccepted

🎓 Educational Organization Schema
* Organization Name, Website URL
* Description, Phone, Email
* Address fields
* Social profiles
* Generates EducationalOrganization JSON-LD

👤 Person & 🏢 Organization Schema
* Full Person schema with job title, same-as profiles, and personal website URL
* Full Organization schema using site URL (never page URL)
* Required field validation with red highlight and inline error messages

📝 Headers & Footers Script Injection
* Insert code in Header (<head> section)
* Insert code in Body (below <body> tag)
* Insert code in Footer (below <footer> tag)
* Google Analytics, Facebook Pixels, Google Tag Manager
* Microsoft Clarity, Google Optimize, Google AdSense
* Bing Webmaster Tools and Google Search Console verification
* Custom CSS and JavaScript
* No theme file editing required
* Code editor with syntax highlighting

🎯 AI-Powered Prompt Generators
* Schema Generator Prompt — get AI assistance for perfect schema markup
* Meta Tags Generator Prompt — generate SEO-optimized meta titles, descriptions, and slugs
* Internal Links Generator Prompt — strategic internal linking from your sitemap

📋 Schema Management
* Multiple schema types (Article, Organization, Person, FAQ, HowTo, Product, etc.)
* Visual schema editor with validation
* Pre-built schema templates
* Import/Export schemas
* Enable/Disable individual schemas
* Real-time JSON validation

🔍 SEO Optimization
* Custom meta titles and descriptions
* URL slug optimization
* Character counters with recommendations
* Live SERP preview
* OpenGraph meta tags (og:title, og:description, og:image)

📊 Testing & Validation
* AI Search Score calculator
* Schema validation
* Google Rich Results compatibility check
* Testing recommendations

What’s New in 2.0

Version 2.0 focuses entirely on Entity Authority — the #1 ranking signal for AI-powered search engines like ChatGPT Search, Gemini, and Perplexity. The new Entity Builder lets you define who you are (Person, Business, Publisher, or Store) once, and automatically injects the correct schema sitewide.

Perfect For

  • Local businesses in Pakistan, UAE, and South Asia
  • Bloggers and content creators
  • SEO professionals and digital marketers
  • News publishers and online magazines
  • E-commerce store owners
  • Educational institutions
  • Web developers building client sites

Why Entity Authority Matters

AI search engines (ChatGPT, Gemini, Perplexity) rely heavily on entity data to decide whose content to cite. A strong entity means:
* Your brand appears in AI-generated answers
* You rank in knowledge panels and AI overviews
* Higher trust signals for Google E-E-A-T
* Better local search visibility

Common Use Cases for Headers & Footers

  • Add Google Analytics tracking to any WordPress theme
  • Insert Facebook Pixels for conversion tracking
  • Add Google Optimize for A/B testing
  • Insert Google Tag Manager code
  • Add Microsoft Clarity heatmaps
  • Insert custom CSS for styling tweaks
  • Verify with Google Search Console and Bing Webmaster Tools

Additional Information

Support

For support, please visit https://www.mubashirhassan.com or use the WordPress.org support forums.

Privacy

This plugin does not collect or store any personal data. All entity data you enter is stored in your own WordPress database (wp_options). AI prompt generation happens locally in your browser. Scripts you add in Headers & Footers are your responsibility.

Credits

Developed by Mubashir Hassan — https://www.mubashirhassan.com
Headers & Footers feature inspired by WP Headers and Footers plugin

  1. Upload the plugin files to /wp-content/plugins/sekhlo-schema-code/ or install through the WordPress Plugins screen
  2. Activate the plugin through the ‘Plugins’ screen in WordPress
  3. Go to Settings > Sekhlo Schema to configure Headers & Footers scripts
  4. Edit any post or page and open the Entity tab to build your site identity
  5. Select your entity type, fill in your details, and click Save & Inject Sitewide
  6. Add per-page schemas using the Schema tab templates or custom JSON-LD
  1. Entity Builder — 6 entity types with dropdown selector

    Entity Builder — 6 entity types with dropdown selector

What is an Entity in SEO?

An entity is a uniquely identifiable person, business, or organization that AI and search engines can recognize and verify across the web. Strong entities (with matching profiles on LinkedIn, Wikipedia, Google Business, etc.) rank better in AI-generated answers.

How does the Entity Builder save data?

Entity data (your identity, sameAs profiles, business info) is saved as a site-wide WordPress option (wp_options), not per-page. The schema is automatically injected in <head> on every page of your site.

What is the Entity Score?

The Entity Score counts how many recognized platforms (LinkedIn, Wikipedia, Google Business, Crunchbase, etc.) you have linked in your sameAs profiles. The checklist shows exactly what is missing and why it matters.

How do I add Google Analytics code?

Go to Settings > Sekhlo Schema, scroll to “Scripts in Header”, paste your Google Analytics tracking code, and save.

Can I add Facebook Pixels?

Yes. Paste your Facebook Pixel code in “Scripts in Header” or “Scripts in Body” depending on Facebook’s current requirements.

Will this work with Google Tag Manager?

Yes. Add the GTM container snippet in the Header section and the noscript fallback in the Body section.

Do I need to edit my theme files?

No. All scripts and schemas are injected automatically.

What schema types are supported?

Article, BlogPosting, NewsArticle, Person, Organization, LocalBusiness, NewsMediaOrganization, Store, EducationalOrganization, FAQPage, HowTo, Product, BreadcrumbList, and more via custom JSON-LD.

Is this compatible with Yoast SEO or Rank Math?

Yes. The plugin works alongside other SEO plugins. If you experience schema conflicts, use the built-in Conflict Detector tab.

How do the AI prompt generators work?

The plugin generates customized prompts based on your page content. Copy the prompt and paste it into ChatGPT, Gemini, or Claude to receive AI-powered suggestions for schema, meta tags, or internal links.

Does the Entity schema inject on every page?

Yes. Once you save entity data, the schema is output in <head> on every page and post of your site — because your identity is the same sitewide.

2.0.0 – 2026-03-03

  • NEW: Entity Builder — 6 entity types via dropdown (Person, Organization, Local Business, News/Blog, E-Commerce Store, Educational Organization)
  • NEW: Local Business entity type with business category, phone, WhatsApp, email, address, opening hours, price range, Google Maps URL, Google Business Profile URL, and social profiles
  • NEW: News/Blog entity type with language selector, topics, editor name, and auto-generated publishingPrinciples URL — generates NewsMediaOrganization schema
  • NEW: E-Commerce Store entity type with currency selector (PKR, USD, AED, GBP), shipping countries, return policy URL — generates Store schema
  • NEW: Educational Organization entity type — generates EducationalOrganization schema
  • NEW: Entity Authority Score checklist — shows each platform as Connected or Missing with actionable improvement tips
  • NEW: Color-coded entity strength: Red (Weak, 0–2), Orange (Building, 3–5), Green (Strong, 6+)
  • NEW: Site-wide entity data storage — saved to wp_options (sekhlo_entity_data) and injected on every page, not per-page post meta
  • IMPROVED: Entity type selector changed from radio buttons to a select dropdown
  • IMPROVED: Default entity type changed to Person (was Organization)
  • FIX: Schema url field now always uses get_bloginfo('url') for Organization or user-entered URL for Person — never uses current page URL (get_permalink)
  • FIX: Required name field validation — highlights field in red with error message if empty before generating schema
  • FIX: Entity injection now fires on all pages/posts sitewide, not only the edited page

1.5.0

  • NEW: E-E-A-T Author Schema Wizard — auto-generate Person schema from WP user profile
  • NEW: Organization Schema Wizard — one-time setup for full Organization/LocalBusiness schema
  • NEW: Credentials Injector — add certifications, awards, and degrees to author schemas
  • NEW: Entity Tab — Topic Authority & Content Cluster schema tools
  • NEW: AEO Score dashboard — track AI search visibility across all pages
  • NEW: AI Search Visibility Monitor (Sekhlo AI menu)
  • Improved: Templates tab EEAT section fully functional
  • Improved: Admin menu label updated to “Sekhlo AI”
  • Various UI and performance improvements

1.1.0

  • NEW: Headers & Footers script injection
  • Add scripts to Header, Body, and Footer sections
  • Support for Google Analytics, Facebook Pixels, Google Tag Manager
  • Support for Microsoft Clarity, Google Optimize, Google AdSense
  • Code editor with syntax highlighting
  • No theme file editing required

1.0.1

  • Security improvements: enhanced input sanitization and output escaping
  • Code quality improvements for WordPress coding standards compliance

1.0.0

  • Initial release
  • Multiple schema types support
  • AI-powered prompt generators for Schema, Meta Tags, and Internal Links
  • Visual schema editor with validation
  • Pre-built schema templates
  • Meta title and description optimization
  • Internal linking suggestions
  • Import/Export functionality
  • Dark mode support
  • AI Search Score calculator
  • Live SERP preview
  • Bulk actions for schemas
  • Real-time validation
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