Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant
Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant
Description
Simprosys Product Feed for WooCommerce is an all-in-one solution for connecting your WooCommerce store to Google Shopping, Microsoft Advertising, and Facebook (Meta). It uses API based real-time product syncing, AI-powered feed optimization, and key Google features, helping advertisers submit accurate and up-to-date product listings without manual uploads.
WHY CHOOSE US FOR PRODUCT FEED FOR WOOCOMMERCE?
✅ Quick & Automated Feed Syncing – Product data feed syncs to Google Shopping, Microsoft Advertising, and Facebook (Meta) within 30 minutes.
✅ AI-Powered Feed Optimization (new) – Simprosys AI automatically generates missing product attributes to improve overall product performance.
✅ Google Customer Match Audiences (new) – Build first-party audience lists in Google Ads directly from WooCommerce customer data for smarter ad targeting.
✅ Ad Campaign Management – Manage Google & Microsoft Advertising Performance Max (PMax) campaigns directly from the plugin.
✅ Comprehensive Tracking – Conversion tracking for Google, Facebook (Meta) with CAPI (Conversion API), Microsoft Advertising, GA4 events and Advanced Consent Mode.
✅ Google Customer Reviews & Automated Discounts – AI-powered Automated Discount feature plus Google Customer Reviews integration to improve CTR and conversions.
✅ Promotion Feed via API – Generate promotions feed to display seasonal discounts in Google Shopping results.
✅ Google Calculated Delivery Speed Estimates (US only) – Display accurate delivery time in Google Shopping results to improve overall CTR.
✅ Google Local Inventory Feed (new) – Showcase your local inventory to nearby shoppers in Google Shopping results.
✅ WooCommerce Category as Facebook (Meta) Product Sets (new) – Syncs your WooCommerce categories and submits them as Product Sets in Facebook Commerce Manager, no manual set creation needed.
OUR MISSION
Our mission is to make WooCommerce product feed management simple by helping store owners to manage product feeds across Google, Microsoft Advertising, Facebook (Meta), and other marketing channels so your products can appear to relevant and engaged shoppers.
Key Features of Our WooCommerce Product Feed Plugin:
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WooCommerce Product Feed Submission
- Submit product feeds to Google Shopping, Microsoft Advertising, and Facebook (Meta) using API method.
- Generate XML feeds for affiliate platforms like Pinterest, TikTok, and eBay using Google’s standard attributes.
- Multi-country feed submission (Google only).
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Google Product Category (GPC) Recommendations (new)
- Plugin automatically maps the Google Product Category for products missing one, a common cause of limited ad performance.
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Price Recommendations from Google Merchant Center (new)
- Syncs Google’s own trend-based price suggestions within the plugin dashboard, helping you stay price-competitive based on real market signals.
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Product Feed Optimization features for WooCommerce
- Automated Feed Rules for age group, gender, custom labels, shipping labels, and product exclusions.
- Bulk Edit & Filtering for fast attribute assignment and feed error resolution.
- Flexible Product ID formats (SKU, Variant ID, Variant ID with gla prefix, Product Group ID with Variant ID).
- Title, Description, Product Type and Brand optimization in-plugin or via CSV import/export.
- GTIN assignment using CSV file on variant level.
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Tracking Management
- Google dynamic remarketing & enhanced conversion tracking.
- Facebook (Meta) pixel CAPI (Conversion API)
- GA4 event tracking, including refunds and admin orders.
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How this Product Feed for WooCommerce helps your business
- Helps to assign multiple attributes such as Color, Gender, Size, Age Group, Custom Labels, etc to improve overall product visibility in shopping results.
- Integrates with Yoast SEO, Rank Math SEO, All-in-One SEO, SEOPress and Smart Crawl SEO plugins.
- Image optimization for primary and additional product images.
- Sale price submission to integrated marketing channels.
- Country-specific tax (VAT/GST) configuration for Google, Facebook (Meta), and Microsoft Advertising.
- Drive Shoppers closer to purchase with Google Checkout Link Template
Compatibility with third-party WooCommerce Plugins
Our plugin seamlessly integrates with multiple WooCommerce plugins, including:
- Yoast SEO
- All-in-One SEO
- Rank Math SEO
- SEOPress
- SmartCrawl SEO
- Yoast SEO: WooCommerce (Paid)
- Custom Product Tabs for WooCommerce
- Advanced Shipment Tracking for WooCommerce
- Orders Tracking for WooCommerce
- Complianz – GDPR/CCPA Cookie Consent
- CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice)
SUBSCRIPTION
- All the features we offer are accessible at every subscription plan. No limitations based on Premium Plans.
- Annual Plans are available now with a 10% discount.
- For the pricing structure, please refer to this help doc link:
https://support.simprosys.com/faq/pricing-for-the-shopping-feed-for-google-woocommerce
SUPPORT
- If you’ve installed our plugin or are ready to install the plugin, then please have a look at our Help Documentation.
- Our team is available via live chat, email, and screen-sharing sessions to help you configure feeds, troubleshoot errors, basic campaign optimisation, and even assist with Google Merchant Center account suspension reviews.
- You can connect with us over email at support@simprosys.com
Installation
Within a few clicks, fetch your product feed in real-time and sync with Google, Microsoft Advertising and Facebook (Meta) automatically. Optimise your products, set up campaigns, and advertise like a pro.
Here is a step-by-step help doc for installation: https://support.simprosys.com/faq/step-by-step-integration-guide-for-shopping-feed-for-google
Here is a help doc if you wish to integrate your Facebook Business account: https://support.simprosys.com/faq/step-by-step-integration-guide-to-link-the-facebook-business-account-with-our-plugin
Here is a help doc if you wish to integrate your Microsoft Ads account: https://support.simprosys.com/faq/step-by-step-integration-of-microsoft-merchant-center-from-our-app
Screenshots
Submit Products from preferred WooCommerce Categories
Easier filtering options helpful to list out products
Quick Bulk Editing options to assign attributes
Track visitor's activity on your WooCommerce store using tracking tags
Create and assign promotions within a few clicks
Faq
Yes! We offer a 14-day free trial with access to every feature, unlimited products, and no restrictions. It’s the complete plugin experience from day one. Start optimising your product feeds for Google, Microsoft Advertising, and Facebook (Meta).
Any update you make in your WooCommerce store is synced across Google Shopping, Microsoft Advertising, and Facebook (Meta) in real time using the API method. No manual effort is required.
Most feed plugins simply submit your product data as-is. Our plugin goes further with features including AI-powered Feed Optimisation that automatically improves your product data before it is submitted to integrated channels. Google Customer Match Lists to remarket your own customers. Google Customer Reviews integration to build store ratings and trust. Local Inventory Feed submission for physical stores, syncing your WooCommerce categories and submitting them as Facebook Product Sets once you enable this setting from your end, and GPC & Price Recommendations syncing from Google Merchant Center. Everything under one plugin.
We provide our built-in AI-powered Feed Optimisation feature that automatically identifies products that are missing attributes and generates them. Once improved, the updated product data is submitted to all integrated channels. You can choose to review changes before they are submitted. Optimisation cost starts at the lowest price of $1 USD for 25 products.
Google Product Category (GPC) Recommendations: Our plugin syncs Google Product Category suggestions directly from Google Merchant Center and applies automatically to improve overall product performance.
Price Recommendations: These are sale price suggestions synced from Google Merchant Center, based on market trends, and your product’s ad performance over the past 7 days. You can review the projected impact and apply the suggestions. An export to CSV option is also available within our plugin and CSV file will be sent directly to your notification email address.
Google Customer Match lets you use your own customer (first-party) data: like email addresses, phone numbers or physical addresses collected through your WooCommerce store, to remarket audiences across Google Search, YouTube, Gmail, and Display. The plugin automatically creates three audience lists: All Visitors, Cart Abandoners, and Past Buyers. First-party data is securely hashed and submitted to Google.
After a customer completes a purchase, they see an opt-in prompt on your order confirmation page asking if they’d like to rate their experience. If they agree, Google sends them a short survey after their order is delivered. The ratings build your Google Store Rating, the ratings that appear under your Shopping and Search Ads, making your ads more trustworthy and improving click-through rates. The plugin handles the entire setup without any coding expertise.
If you run a physical store alongside your WooCommerce store, Local Inventory Feed lets you advertise in-store products at your specific store location on Google Shopping. Nearby shoppers searching for products you carry can see an “Nearby” indicator on your ad, driving foot traffic to your physical location.
Facebook Product Sets are groups of products inside your Facebook (Meta) Catalog that you can target with specific ad campaigns. With Simprosys, your WooCommerce categories are automatically mapped and submitted as Product Sets in your Facebook (Meta) Catalog when you enable the feature from your Facebook settings page.
No. You can submit unlimited products to Google, Microsoft Advertising, and Facebook (Meta). However, to submit the products, we have various plans available based on the number of published products in your WooCommerce store, starting from as low as $2.99/month for up to 50 products.
You can customise and submit a wide range of attributes including Title, Description, GTIN, Brand, Shipping, Custom Labels, Product Type, Google Product Category, Age Group, Gender, Size, Color, Material, Pattern, Unit Pricing, and Cost of Goods Sold (COGS). The AI Optimisation feature can also automatically generate data for various missing attributes for eligible products.
Yes. You can submit all variants of a product or just the first variant, based on
– The cheapest price
– Date of creation or
– WooCommerce position order.
- If you update your WooCommerce product feed, our plugin syncs automatically and submit them to all integrated advertising platforms in real time without any hassle.
- If no changes are made, our plugin updates your feed at regular intervals to keep your products active on all connected marketing channels.
Optimising product attributes is key to better search visibility and ad performance. Our plugin allows you to customize most of the attributes through multiple methods, such as Bulk Edit or Automated Rule or CSV import/export methods. Also, you can use our AI optimisation feature to optimise your product feed.
Below are the important attributes that you can optimize directly in our plugin.
– Title & Description
– GTINs, Brand, Shipping & Custom Labels
– Product Type & Google Product Categories
– Age Group, Gender, Size, Color, Material, Pattern
– Unit Pricing Measure, Base Measure, and COGS (Cost of Goods Sold)
Yes. We have an option to append UTM parameters for all marketing channels that automatically append UTM parameters to your product URLs to track conversions and measure ad performance across Google, Microsoft Advertising, and Facebook (Meta).
Yes! Our team reviews your store setup and provides recommendations to help resolve account suspensions. Final reinstatement decisions rest with Google, but we’ll guide you through every step of the process.
Yes! Our plugin generates XML feed that is compatible with Pinterest, TikTok, eBay, and other affiliate marketing platforms using Google’s standard attribute format.
Google Shopping: https://support.simprosys.com/faq/step-by-step-integration-guide-for-shopping-feed-for-google
Facebook (Meta): https://support.simprosys.com/faq/step-by-step-integration-guide-to-link-the-facebook-business-account-with-our-plugin
Microsoft Advertising: https://support.simprosys.com/faq/step-by-step-integration-of-microsoft-merchant-center-from-our-app
You can choose the following Product ID formats:
– SKU as Product ID
– Variant ID as Product ID (Ex: 123456789)
– Variant ID with prefix “gla_” (Ex: gla_6789)
– Product Group ID with Variant ID (Ex: 12345_6789)
Yes! Our plugin allows you to filter products based on various criteria and use the bulk edit feature to optimise attributes like title, description, GTIN, and product categories.and many more.
Reviews
Best plugin for Google Merchent Center
By 
Best plugin for Google Merchent Center i love this plugin it is easy to use and maintin all your product at the same place Customer support is very active and helpfull thanks
viplacoste
By 
Good plugin and excellent support!
Great Support, fast and effective
By 
I want to sincerely thank the Simprosys support team for their outstanding assistance with my Google Merchant configuration. The support I received was fast, clear, and extremely helpful, guiding me step by step through the setup and resolving issues that were affecting my product feed. Everything was explained in a practical and easy-to-follow way, which made the whole process much smoother and stress-free. It’s rare to get this level of responsiveness and attention to detail, and I truly appreciate the professionalism and patience shown throughout the process.
Best API Plugin and support.
By 
This one plugin can provide automatic product feed to Google Merchant centre, Google Ads, Facebook Catalog and more. With this plugin one can implement automated discount on Google Shopping.
Their support is world class. They will be with you till you are happy and satisfied with the settings. The plugin is stable and require little or no intervention once setup is done.
A must have and highly recommended plugin for any ecommerce website. They are Google recommended too.
Excellent customer support
By 
Great support experience.
The team was patient, clear, and very helpful in reviewing my product configuration.
I really appreciate the quick assistance. Thanks a lot!
Best GMC Feed Best Support Ever
By 
What can you say about them, they created a fantastic intuitive product, and they Support - Shoutout to Saad are brilliant. They really know they product inside out, and they sort out everything in a matter of minutes if not second. I have been using Simprosys for all my E-Commerce Clients. Keep up not only the great product but Service As Well! Hats off Gents.
Best Google Feed Plugin & Support
By 
Simprosys makes product feed management super easy. The setup is smooth, and syncing with Google Shopping and other platforms works flawlessly. Great support team as well.
Great tool for managing product feeds
By 
The plugin works well and makes managing product feeds for different channels much easier. Support was quick and helpful when I had an issue with the paid version, and they managed to resolve it. Overall, a useful and reliable plugin.
Great product and support
By 
Excellent support and a big shout out to Asad, extremely helpful in helping us set up our catalog feed and troubleshooting a couple of issues. Great product and support, highly recommend.
Great Plugin and Support
By 
I am using this plugin for different store for a few years now. The plugin has a lot of useful features like custom rules that you can use to segment products. The support is on point and reply within a few minutes.
Changelog
5.3.1
- Add: Added new chat support system
- Fix: Fixed the issue related to cron scheduling for cart abandoners.
5.3.0
- New: Added new feature WooCommerce Categories as Facebook Product Sets
- Improved: Purchase Conversion Tracking
- Fixed: Resolved multiple critical errors and stability issues
5.2.0
- Added: Google Promotions Feed in Embed View
- Added: Bulk Edit and CSV export/import feature in Embed View
5.1.0
- Added – Google Customer Match List (CML) feature to enhance audience targeting using customer data
- Improved/Enhanced – Facebook server-side event tracking for better accuracy and performance
5.0.0
- New: Introduced Embedded App inside the WordPress Admin (Phase 1)
- Added: Embedded Dashboard
- Added: Embedded Product Listing page
- Added: Product filtering functionality
- Added: Product Detail page
4.0.0
- Added: Local Inventory Feed Submission via API
- Fixed: PHP Session issue
- Upgraded: Automated Discount applicability on Variant level
3.9
- Fixed: Critical Error on the WordPress Admin.
3.8
- Fixed: Google Ads conversion tracking issue for more accurate reporting.
- Fixed: discount parameter issue in the Automated Discount feature.
3.7
- Fixed: Minor bug fix for Simprosys product status display in WooCommerce product listings.
3.6
- Added: Simprotips widget in WordPress dashboard with ads and marketing strategies
3.5
- Improved visibility: Easily view product errors, warnings, and feed status directly on WooCommerce product listings and individual product pages.
3.4
- Bug Fixed For GA4 tracking
3.3
- Added support for custom WordPress hooks
- Enabled AJAX-based tracking for “Add to Cart” events
- Improved billing and payment data security
3.2
- Now supports WooCommerce Cart and Checkout Blocks for tracking
3.1
- GA4 Search Event bug fixed
- Promotion Feed via API for Google
- Linking/Creating Microsoft Pmax Campaign
- Microsoft Consent Mode
3.0
- Bug Fixed
2.9
- PHP 8.1 deprecation bug fixed
- PHP 8.2 Compatible
- Native GTIN fetching functionality added
2.8
- New Compatible Plugin Added for GTIN: WooCommerce UPC, EAN, and ISBN.
- Bug Fix for GA4 Tracking.
2.7
- GA4 API Data Amendment for better accuracy
2.6
- Bug Fix
2.5
- Bug Fixes
- Enhanced GTIN Compatibility with Yoast SEO : WooCommerce
2.4
- Added Google Consent Mode V2 feature
2.3
- Bug Fixes & Security Update
2.2
- Automated Discount
- Facebook Conversion API (Add to Cart and Begin Checkout)
2.1
- Terms of Service acceptance
- Checkout link template submission
2.0
- Google Analytics 4 tracking
- Facebook/Meta pixel tracking with API
- Integration for Google Customer Reviews program
1.9
- Feed submission and Smart Shopping Ads for Microsoft with Tracking tags
- Enhanced Conversion Tracking with API
1.8
- Enhanced Conversion Tracking.
- Additional attributes submission for Buy on Google Listings
- Buy on Google Order Syncing to WooCommerce store
- Return and Refunds management for Buy on Google
- Google-Calculated Delivery Speed Estimates
- Automated Rules for Feed
1.7
- Dynamic Remarketing Tags & Conversion Tracking Tags bug fixed.
1.6
- Dynamic Remarketing Tags and Conversion Tracking tag fixes applied.
- Remarketing tag bug fix for variable products.
- Products submission from single or multiple categories.
1.5
- Added Conversion Tracking
1.3
- We strongly suggest upgrading your old version to 1.3
- Fix issue with WooCommerce API
- Fix curl timeout error