Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management
Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management
Description
Simple URLs helps you manage and organize links directly inside WordPress. It’s useful for affiliate marketers, bloggers, and anyone who wants more control over outbound links.
What you can do with Simple URLs
- Create short, clean URLs with custom slugs
- Cloak affiliate links with optional attributes (new window, nofollow, sponsored)
- Organize and edit links from a central dashboard
- Insert links from the editor while writing posts
- Track basic click counts on your links
- Works with both the Block Editor and Classic Editor
Why it’s helpful
With Simple URLs, you don’t need spreadsheets to keep track of affiliate links. Update a link once in your dashboard, and it’s automatically updated everywhere it’s used on your site.
When writing new content, you can quickly search for a link in the editor and insert it without leaving the page. This helps keep your workflow smooth and lets you stay focused on creating content.
Getting started
- Install and activate Simple URLs.
- Go to Simple URLs Add New.
- Enter the destination URL, slug, and any attributes.
- Save your link and insert it into posts or pages.
That’s all there is to it — manage as many links as you need, all in one place.
Looking for advanced features?
For comparison tables, product grids, or performance reports, see our separate plugin Lasso Documentation.
Screenshots
Lasso's Link Details Page
Lasso's Link Groups Page
Lasso's Link Management Dashboard
Faq
Simple URLs is a WordPress plugin that helps you create, organize, and manage redirect links. It’s commonly used for affiliate links, campaign URLs, or any external links you want to keep consistent across your site.
Yes. Because it manages links at the WordPress level, it works with any standard WordPress theme and both the Block and Classic editors.
Yes. Simple URLs records basic click counts for each link so you can see how often they’re being used. You’ll need to connect to Lasso to see your click reports.
No. You can install and use Simple URLs right from your WordPress dashboard. No external account is required. We recommend creating a Lasso account to receive support and click tracking.
If you can export your links (from a database or CSV, for example), you can use the Simple URLs importer to bring them in.
Documentation and support are available at support.getlasso.co.
Reviews
So far so good.
By 
Its pretty early but customer service appears to be on point. I am floored that they don't have a Divi integration, but heres hoping to the future. I left thirsty affiliates because it just doesnt work with Divi without having to do the cumbersome act of collecting the short codes. I am basing my review on customer service at this point and will update when I have a bit more to go on.
Banner That Never Goes Away
By 
I asked the plugin dev how to get rid of the banner and he stated once its dismissed, its permanent which is a blatant lie. When it was Simple URL's it was great, now the most annoying plugin in the repo.
Need to work out how to migrate out of Lasso permanently.
Great Product
By 
Great Plugin, design, and experience. Thanks for the great product!
annoying on purpose
By 
Instead of just letting you use the plugin, they make Lasso Lite ugly and cumbersome on purpose to force you to subscribe. No Thanks
Very good plugin
By 
The affiliate links on my website were a mess and all needed replacing. This plugin is so good and allows the creation of attractive affilate links which are also easy to manage. There is not a whole amount of customisation - but what do you expect with the free version? Definitely 100% recommended from me.
Simple And Effective!
By 
This is an excellent option if you want a simple plugin to display neat Amazon Affiliate boxes. It's free and works. Sure, it doesn't have a full range of different styles, but if you want that, upgrade and get the complete Lasso plugin! I've just moved over from AAWP!
Great functionality
By 
I've been investigating various options for affiliate marketing, and aside from Lasso, I haven't come across another that has the functionality I need. The product boxes look great, and I love the link management.
Helps with pretty affiliate boxes
By 
Looks very good in blog articles. It happened once that the plug in was out of the sudden uninstalled. Luckily all products were stored after I reinstalled it all.
Makes affiliates easier
By 
I'm using the free version and so far so good. Although, my only issue is the inability not to customize the text so as to stay on brand. Idk if it's in the paid option but it would be nice if I was able to customize the fonts. Otherwise, it's great for displaying my affiliates links.
So far, so good
By 
So far, so good
Changelog
140
- Released: November 6, 2025
- Link handling updates
- JavaScript Cleanup
139
- Released: October 23, 2025
- Fixed the copy shortcode button
- Misc JavaScript improvements
138
- Released: September 18, 2025
- Fixed an issue with click tracking
137
- Released: September 16, 2025
- Improved JavaScript external handling
136
- Released: September 5, 2025
- Revised plugin description and details
135
- Released: August 29, 2025
- Additional JS improvements.
134
- Released: August 26, 2025
- Improved the way Simple URLs handles JavaScript
133
- Released: August 18, 2025
- Improved code stability for upgrades
132
- Released: May 8, 2025
- Fixed a bug related to new PHP versions
- Updated in-app banners
131
- Released: March 21, 2025
- Updated tracking and link updates
130
- Released: December 30, 2024
- Updated Amazon attribution link handling to comply with new policies
- Improved importing and exporting of displays between plugin versions.
- Fixed an edge case issue that stopped users from accessing the “Add a link” modals
129
- Released: November 5, 2024
- Fixed an issue with promotional banners showing by mistake
- Added the ability to refresh manually Amazon product data
- Fixed an issue with Simple URLs blocks
128
- Released: October 8, 2024
- Stability improvements
127
- Released: October 2, 2024
- Fixed promotional banners that were showing by mistake
- Added auto-upgrade functionality for link handling
126
- Released: August 26, 2024
- Updated the plugin’s onboarding flow
- Fixed icons, modals, and external URLs in the plugin that were depreciated
- Enhanced the ability to connect to admin tools
125
- Released: February 22, 2024
- Updated the plugin’s name in the WP admin dashboard sidebar and plugin page
124
- Released: February 21, 2024
- Fixed an issue where banners couldn’t be dismissed
123
- Released: January 17, 2024
- Support for WordPress 6.4.2
- Improved Amazon price-checking consistency
- Improved ability to import large numbers of links to Lasso Pro
122
- Released: January 16, 2024
- Just an internal test to improve the release process
121
- Released: October 19, 2023
- Support for WordPress 6.3.2
- Security Fix: CSRF vulnerability patched
120
- Released: October 6, 2023
- Fixed an encoding issue on some display links.
119
- Released: September 26, 2023
- Support for WordPress 6.3.1
- Security Fix
- Resolved deprecation notices in PHP 8.2
118
- Released: August 31, 2023
- Support for WordPress 6.3
- Fixed Access Controls
- Security Fix: Cross Site Scripting (XSS)
117
- Released: May 30, 2023
- Support for WordPress 6.2.1
- Better Import detection and flexibility.
116
- Released: Feb 28, 2023
- Fixed an edge case where you wouldn’t see imports.
- Ability to disable support.