Virtevo Insights — Store Analytics & Churn Prevention

Stop wasting hours on manual WooCommerce reports.

Virtevo Insights gives you a clear analytics dashboard, predicts which customers are about to leave using RFM analysis, and automatically sends reports to your inbox — in 14 languages.

A complete analytics toolkit for your WooCommerce store.

What’s Included

• KPI Dashboard — Revenue, Orders, AOV, Net Revenue, Refunds with charts and a sales heatmap
• Product Performance — See what’s selling and how categories compare
• RFM Churn Engine — Identify which customers are at risk of leaving
• Customer Profiles — Full purchase history, segments and churn scores
• Period Comparison — Month-over-Month, Quarter, Year-over-Year and YTD
• Advanced Analytics — CLV, revenue forecast, product affinity, coupon ROI, repeat-rate and inventory velocity
• Automated Reports — Scheduled PDF and Excel reports by email
• 14 Languages — English, Bulgarian, Portuguese, Chinese, Russian, Spanish, French, German, Italian, Dutch, Hindi, Polish, Turkish, Arabic

🔮 RFM Churn Prediction

Our proprietary RFM engine scores every customer from 0-100% churn risk based on:

• Recency — How recently they purchased
• Frequency — How often they buy
• Monetary — How much they spend

Customers are automatically segmented into: Champions, Loyal, At Risk, Lost.

📊 Period Comparison

Compare any two periods side by side:

• Month over Month (MoM)
• Quarter over Quarter (QoQ)
• Year over Year (YoY)
• Year to Date (YTD)
• vs Previous Period (automatic same-length comparison)

Visual overlay charts + detailed comparison table with % change and trend sparklines.

📧 Automated Reports

Set it up once, receive reports forever:

• Choose daily, weekly, or monthly
• PDF + Excel attached automatically
• Sent from your own store email — not from us
• Branded with your store name

🌍 14 Languages

English · Bulgarian · Portuguese (Brazil) · Chinese (Simplified) · Russian · Spanish · French · German · Italian · Dutch · Hindi · Polish · Turkish · Arabic

Privacy

Virtevo Insights processes only WooCommerce order data that already exists in your database. No data is sent to external servers. All reports are generated and stored locally.

Optional Pro Add-on

Everything described in this readme is free. We also offer a separate paid add-on called Virtevo Insights Pro which adds different features on top — true profit tracking (Cost of Goods, P&L), machine-learning customer predictions, a Business Health advisor, and a revenue/profit forecast. Pro is sold separately and is not required for any feature of this plugin to work.

1. Upload the plugin to /wp-content/plugins/virtevo-insights
2. Activate the plugin through the Plugins menu
3. Navigate to Virtevo Insights in your WordPress admin sidebar
4. The free dashboard is ready immediately — no configuration needed
5. That’s it — all features are available immediately

Requirements

• WordPress 6.0+
• WooCommerce 7.0+
• PHP 8.0+
• At least 10 completed WooCommerce orders for churn prediction

Is it really free?

Yes. Every feature described above — the KPI dashboard, RFM churn prediction, period comparison, advanced analytics, and PDF/Excel reports — is fully functional in this free plugin, with no limits, no credit card and no trial. The plugin does not lock features behind a paywall.

Is there a paid version?

There is an optional, separate add-on called Virtevo Insights Pro that adds different features on top of the free plugin: true profit tracking with Cost of Goods, a Profit & Loss statement, machine-learning customer predictions, a Business Health advisor, and a revenue/profit forecast. Pro is not required — the free plugin works completely on its own and nothing here is restricted or time-limited. The Pro add-on is purchased separately if you want those additional capabilities.

Does this replace my SMTP plugin?

No. Virtevo Insights uses WordPress’s built-in wp_mail() function. Emails are sent through whatever SMTP or email service you already have configured (WP Mail SMTP, Mailchimp, etc.).

Where is my data stored?

All data stays in your WordPress database. No data is sent to external servers.

Does it work with WooCommerce HPOS?

Yes. Virtevo Insights is fully compatible with WooCommerce High-Performance Order Storage (custom order tables).

How accurate is the churn prediction?

The RFM model is based on proven research. It calculates each customer’s typical purchase cycle and measures how overdue they are. For best results, you need at least 10 completed orders.

1.0.9

• Clarified the readme FAQ to accurately distinguish between the free plugin and the optional separate Pro add-on
• Added an “Optional Pro Add-on” section disclosing that paid functionality is offered separately
• No functional changes to the plugin itself

1.0.8

• Added “Upgrade to Pro” page describing the optional Pro add-on (true profit tracking, P&L, AI predictions, forecast)
• Added a small contextual hint on the Churn Risk page pointing to Pro’s ML-based predictions
• The Pro upsell is automatically hidden once the Pro add-on is installed and active
• No changes to free features or data; existing users see no functional difference

1.0.7

• Final cleanup of internal handles and identifiers

1.0.6

• Fixed a fatal error on the Customers and Churn pages caused by an incorrect date method call

1.0.5

• Cleaned up readme and descriptions to accurately reflect the free feature set
• Simplified internal code (removed unused plan/pricing scaffolding)

1.0.4

• Updated Chart.js to 4.5.1 (latest stable)
• Renamed all internal identifiers to use the unique “virtevo_insights” prefix (4+ chars)
• Additional output escaping
• Documented PDF template inline styles

1.0.3

• Tested up to WordPress 7.0
• Improved output escaping and prefixing for WordPress.org compliance
• Code quality improvements

1.0.0

• Initial release
• KPI Dashboard with 6 cards and 4 charts
• RFM Churn Prediction engine
• Customer Profiles with segments
• Period Comparison (MoM, QoQ, YoY, YTD, vs Previous)
• Email Scheduler (daily/weekly/monthly)
• PDF Reports (HTML-based, printable)
• Excel Export (6 data sheets)
• 14 languages
• Dark/Light theme
• HPOS compatibility