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Conversion Tracking for WooCommerce

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Conversion Tracking for WooCommerce

by weDevs

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Description

When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening.

This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

Supported Integrations

Pro Features

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Author

Tareq Hasan

Privacy Policy

woocommerce-conversion-tracking uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more how Appsero collects and uses this data.

Additionally, read weDevs privacy policy for more.

Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

Minimum Requirements

  • WooCommerce 3.0
  • PHP version 7.4 or greater
  • MySQL version 5.0 or greater

Tracking Conversions

If you need to track successful purchases, go to the settings and in the Tags for Successful Order box, place the JavaScript code you received from the services (e.g. Facebook, Twitter, AdWords) you want to use.

In the JavaScript snippet, there are places where you can use order_number, order_total, order_subtotal, currency, etc.

The plugin provides the following codes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}.

Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes.

  1. Settings Panel

    Settings Panel

  2. Facebook Pixel Setup

    Facebook Pixel Setup

  3. Google Adwords Conversion Tracking Settings

    Google Adwords Conversion Tracking Settings

  4. Twitter Purchase Tracking Setup

    Twitter Purchase Tracking Setup

  5. Custom Codes

    Custom Codes

Does it work with WooCommerce 2.x and 3.x?

Yes, the plugin works both with the latest v3.x and the older 2.x versions.

How conversions are tracked?

We have three different ways of tracking a conversion. The most used one is when a order has been made.

We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site.

Fix _load_textdomain_just_in_time

By Adam Tulloss (artulloss) on October 16, 2025

There are multiple support issues closed by the support about _load_textdomain_just_in_time. This plugin spam my logs and is obnoxious. I opened a PR to fix this 3 weeks ago and nothing.

Can't deactivate the plugin

By Habib Mosavi (habibmosavi) on October 1, 2025

Plugin's "Deactivate" button is not working, they force you to give a feedback in order to deactivate the plugin.

Stopped using due to serious maintenance issues

By David Anderson / Team Updraft (DavidAnderson) on May 21, 2025

Unfortunately, despite this being a "freemium" plugin (i.e. presumably funded through sales of the paid-version counterpart) - we had a negative experience (you can look in the support forum for the topic with title "doing_it_wrong: _load_textdomain_just_in_time was called incorrectly"; the 'review' form doesn't allow direct adding of links) - which alerted us that the plugin is not supported or maintained in a sensible or timely fashion. Accordingly we stopped using it as we couldn't have confidence in how it's being looked after going forwards.

Doesn't work and developer doesn't update

By Lauren (equusport) on March 12, 2021

We bought this plugin from Woocommerce back in December and immediately found a bug that rendered the plugin useless for FB integration. We brought it to their attention and they told us they "fixed" it but never pushed the update. We tried to get it solved for over 3 months before we reported them to Woocommerce for breaching the marketplace T&Cs... don't waste your money.

Doesn't work

By thesadshow on March 4, 2021

I installed the plugin and entered the tracking code into the corresponding field but the tracking pixel isn't firing. I've tried two different pixels and neither one fires using this plugin.

Basic but helps!

By paulooctavio on August 12, 2020

The Free version has enough options to make the basic part of tracking tasks in the different platforms like Pixel (Facebook) and Google Ads. I rate five stars because it helped me. So it deserves!

Excellent support!!

By shalinikhullar on April 29, 2020

Excellent support!! Great experience

Extremely Expensive

By cath88 on March 31, 2020

Works well as far as I can see but definitely way too expensive for what it is

Removed critical features, didn't tell anyone, and does not offer 'enterprise.'

By marioaldayuz on September 9, 2019

This plugin has been in use by our team across hundreds of sites in conjunction with a custom attribution tracking system we've developed. This allowed us to track WooCommerce conversions and attribute them appropriately back to which marketing/advertising effort drove the sale. Up until this past week or two we did not have any issues - then, their development team without any notice or consideration, dropped the critical feature of passing custom variables in the free version. This means that we have many many WooCommerce stores that overnight stopped properly reporting conversions which caused a significant issue with our clients. I am very disappointed they removed this feature and it makes the plugin useless for many people.

Great !

By Raks3010 on July 16, 2019

Very nice support! Very happy 🙂

Version 2.1.3 (13 Oct, 2025)

  • Update: Update plugin name.

Version 2.1.1 (26 Aug, 2025)

  • fix: Resolved “Constant WCCT_VERSION already defined” warning caused by multiple plugin initializations in Conversion Tracking for WooCommerce.
  • Update: Added missing ‘Requires PHP’ header
  • Update: WordPress 6.8.2 compatibility
  • chore: Updated Appsero SDK to the latest version for improved stability and performance.
  • chore: Refactored codebase with Mozart to ensure better dependency management and prevent conflicts with other plugins.

Version 2.1.0 (09 Dec, 2024)

  • Update: Added support for High Performance Order Storage in WooCommerce
  • Update: WordPress 6.7.1 compatibility

Version 2.0.12 (16 Jan, 2024)

  • Update: WordPress 6.4.2 compatibility
  • Fix: Updated Appsero Client Library to the latest version which will fix a security issue
  • Fix: Fixed a Broken Access Control vulnerability in Conversion Tracking for WooCommerce Plugin that allowed lower privileged users to install and activate a new plugin via an ajax action without a nonce parameter.

Version 2.0.11 (15 Sep, 2023)

  • Update: WordPress 6.3.1 compatibility
  • Fix: Updated Appsero Client Library to the latest version which will fix a security issue
  • Update: Added HPOS (High Performance Order Storage) support

Version 2.0.10 (2 June, 2022)

  • Fix: WordPress 6.0 compatibility

Version 2.0.9 (6 October, 2021)

  • Fix: Perfect Audience breaking checkbox section issue.
  • Fix: WordPress 5.8 compatibility
  • Fix: Latest WooCommerce 5.7 compatibility

Version 2.0.8 (10 June, 2020)

  • Fix: Dismissable HA notice, was introduced in v2.0.7.
  • Fix: Removed discount notice as it was deprecated.

Version 2.0.7 (2 May, 2020)

  • Fix: Removed unnecessary usage of wp_kses_post(), which was breaking the plugin.
  • Improved: Added WordPress 5.4 compatibility.
  • Improved: Added WooCommerce 4.0 compatibility.
  • Improved: Removed the v2.0 welcome notice, which isn’t relevant anymore.

Version 2.0.6 (02-January-2020)

  • [fix] Missing ajax addToCart value of facebook
  • [fix] php-cs-fixer: Sanitization and nonce verification

Version 2.0.4 (21-August-2019)

  • [fix] Happyaddons dismissable banner
  • [fix] Getting started link doesn’t work
  • [tweak] Change from Google Adwords to Google Ads

Version 2.0.3 (05-August-2019)

  • [fix] AddToCart Event doesn’t work for ajax
  • [new] Add happy addons banner

Version 2.0.2 (29-April-2019)

  • [fix] Missing value of product price

Version 2.0.1 (04-April-2019)

  • [fix] Added plugin require notice

Version 2.0 (22-February-2018)

  • Major version released
  • Individual gateway integrations
  • More streamlined and user friendly UI

Version 1.2.5 (28-December-2017)

  • Added plugin action links for Docs and Settings.
  • Added a survey for next version features.
  • Updated WooCommerce compatibility version tags.

1.2.4 – 01-Aug-2017

  • [fix] The tracker option won’t go away. Sorry!

1.2.3 – 31-July-2017

  • [improvement] WooCommerce v3.0 compatibility
  • [new] Added new shortcodes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {payment_method}
  • [new] Added weDevs Insights class

1.2.2 – 10-Feb-2017

  • Updated with plugin slug as the textdomain
  • Integration class PHP compatibility

1.2.1 – 9-June-2016

  • [fix] Fatal error on thank you page when without parameters

1.2 – 10-April-2016

  • [new] Order number variable {order_number} added on checkout page

1.1 – 08-Jan-2016

  • [new] Dynamic values on product and checkout script

1.0 – 08/07/2015

  • [fix] Removed product specific codes from product single page, should show only on checkout. My bad!

0.3 – 31/05/2015

  • [fix] Product specific code only loads on product page itself, not checkout

0.2 – 30/05/2015

  • Renamed position option “In Footer” to “Inside Body Tag”, may be was confusing to users.

0.1.1 – 06/04/2014

  • Added position parameter for display position control

0.1 – 27/03/2014

  • Initial release
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