Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.

🚀 Endorsed by Google’s Tag Team – a big deal, right?

This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.

says @dpackert24

Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.

says @chxz

This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.

The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).

Key Benefits

✅ User-friendly and intuitive.
✅ Customizable filters for even more precise tracking.
✅ GDPR-aligned with advanced data privacy features.
✅ Standardized data output across platforms.
✅ In-depth payment gateway reports – goodbye conversion drops.
✅ Lightweight JavaScript library for a speedy site.
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).

This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.

Why the Pixel Manager?

Accuracy, simplicity, innovation.

There is an extensive feature range in the free and especially the pro version.

Unique tools like the Payment Gateway Accuracy Report and ACR (Pro).

News

Plugin Integrations

• Google Ads Pixel
• Google Analytics Pixel (GA4)
• HotJar Pixel
• Meta Ads Pixel
• LinkedIn Ads Pixel (Pro)
• Microsoft Ads Pixel (Pro)
• Outbrain Ads Pixel (Pro)
• Pinterest Ads Pixel (Pro)
• Reddit Ads Pixel (Pro)
• Snapchat Ads Pixel (Pro)
• Taboola Ads Pixel (Pro)
• TikTok Ads Pixel (Pro)
• X (Twitter) Ads Pixel (Pro)

Highlights

• Google Tag Gateway for Advertisers
• Google Consent Mode v2
• Effective order duplication prevention
• Dynamic remarketing audience collection
• Google Ads Cart Data tracking
• Consent management platform compatibility
• Google Analytics Enhanced E-Commerce
• Payment Gateway Accuracy Report
• Google Ads Enhanced Conversions (Pro)
• Server-side tracking for many platforms (Pro)
• Meta Conversion API (Pro)
• Automatic Conversion Recovery (ACR) (Pro)

Free Features

• Google Tag Gateway for Advertisers
• Google Consent Mode v2
• Google Ads Conversion Value Tracking
• Google Ads Dynamic Remarketing
• Google Ads Cart Item Tracking
• Google Shopping New Customer Parameter
• GA4 Enhanced E-Commerce
• Meta Pixel (Facebook Pixel)
• Meta Remarketing Events
• Hotjar Pixel
• Basic Order Duplication Prevention
• Many useful filters that help tweak the plugin output
• Works with lazy loaded product lists
• Payment gateway accuracy report

Have a look at the full feature list over here.

Premium Pixels

• LinkedIn Ads
• Microsoft Ads
• Pinterest Ads
• Reddit Ads
• Snapchat Ads
• Taboola Ads
• TikTok Ads
• X (Twitter) Ads
• VWO (Visual Website Optimizer) AB-testing tool

Premium Features

• Automatic Conversion Recovery (ACR)
• Advanced Order Duplication Prevention
• Google Ads Enhanced Conversions
• Google Ads Conversion Adjustments
• Meta CAPI (Facebook CAPI)
• Pinterest APIC
• Snapchat CAPI
• Scroll Tracking
• Automatic Phone and Link Click Tracking

Have a look at the full feature list over here.

Are you interested in buying the Pro version? Come and visit us here.

Documentation

Link to the full documentation of the plugin: Open the documentation

Consent Management

The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.

It works with the following Consent Management plugins out of the box:

• Cookiebot
• Cookie Script
• Complianz GDPR/CCPA Cookie Consent
• Cookie Notice
• Cookie Notice & Compliance for GDPR / CCPA
• Cookie Law Info
• GDPR Cookie Compliance
• WP AutoTerms
• CookiePro by OneTrust
• Termly
• Iubenda
• WP Consent API
• WP Cookie Consent

Please read the following for additional setup information

Requirements

List of requirements

Security Review

Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security.

The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”

Managed Vulnerability Disclosure Program

We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability

1. Upload the plugin directory into your plugin’s directory /wp-content/plugins/

2. Activate the plugin through the ‘Plugins’ menu in WordPress

3. Get the Google Ads conversion ID and the conversion label. You will find both values in the Google Ads conversion tracking code. Get the conversion ID and the conversion label

4. In the WordPress admin panel go to WooCommerce and then into the ‘Google Ads Conversion Tracking’ menu. Please enter the conversion ID and the conversion label into their respective fields.

5. Head over to our documentation and follow our installation guides. Here are some of our most popular guides:

   • Google Ads
   • Google Analytics
   • Meta (Facebook)

6. And read through our FAQ.

1. 

   Settings page

2. 
3. 

1.51.0

Release date – 25.11.2025

• New: Event filtering system.
• Tweak: Added error handling in the queue runner.
• Tweak: Added null and undefined check in visitor permission logic.
• Tweak: Updated the documentation links.
• Tweak: Bumped up Facebook CAPI API version.

1.50.1

Release date – 19.11.2025

• Fix: Fixed undefined check for visitorAllowed cache.

1.50.0

Release date – 16.11.2025

• New: Split the tracking library into chunks to only load the necessary code for the active pixels and features.
• Tweak: Switched bot detection from IP based to user-agent based for better accuracy, flexibility, and much smaller file size.
• Tweak: Added support in the pmw_google_ads_conversion_identifiers filter for multiple labels for the same Google Ads conversion ID.
• Tweak: Updated vendor packages.
• Tweak: Added filter to take over control of the Reddit tracking pixel in case the Reddit pixel is active in the Pixel Manager and the official Reddit for WooCommerce plugin is also active.

1.49.3

Release date – 06.11.2025

• Tweak: Replaced Cody widget with Chatbase widget.
• Tweak: Added chatbot widget with side panel.
• Fix: Fixed product ID validation and filtered unpublished products in get_products_for_datalayer_by_product_ids. (CVE-2025-12545)

1.49.2

Release date – 07.10.2025

• Tweak: Expanded consent mode regions by adding entries for 11 additional U.S. states.
• Tweak: Updated the add-to-cart URL parameter handling to include an optional quantity parameter.
• Tweak: Added payment type details to Google Analytics events.
• Tweak: Refactored order item price handling for Google Ads cart items to always exclude tax.
• Tweak: Automatically detect disabled Google tags after combining Google tags and prevent running a config command for them.
• Tweak: Updated vendor packages.
• Tweak: Refactored gateway analysis calculations for improved clarity and accuracy.
• Tweak: Bumped up WC version compatibility to 10.2
• Fix: Moved the GLA activation filter to the init hook. It prevented other Pixel Manager filters from being applied.

1.49.1

Release date – 18.06.2025

• Tweak: Updated plugin URI to SweetCode site.
• Tweak: Automatic options backup on plugin upgrades.
• Fix: Fixed edge-case XSS vulnerabilities related to unquoted product ID injection in post-editing scenarios. Exploitation required specific conditions and permissions.
• Fix: Fixed the “Show recent log file” link in the logs tab.

1.49.0

Release date – 10.06.2025

• New: Added a new queue runner _pmwq for developers who want to run Pixel Manager functions, no matter when the Pixel Manager is loaded.
• New: Added a new automatic settings backup feature.
• Tweak: Updated Wistia embed script and styling for better integration.
• Tweak: Various admin UX improvements.
• Tweak: Added a health check for the Google Tag Gateway.
• Tweak: Removed some unused code.
• Tweak: Added method to convert LTV order values to base currency when the shop uses specific multi-currency plugins.
• Tweak: Improved payment gateway retrieval logic.
• Tweak: Bumped up WC version compatibility to 9.9

1.48.0

Release date – 22.05.2025

• New: Support for Google tag gateway for advertisers.
• Tweak: Many code improvements to reduce Plugin Check warnings and errors.
• Tweak: Bumped up WP version compatibility to 6.8
• Tweak: Bumped up WC version compatibility to 9.8
• Tweak: Added filter to declare WP Consent API compatibility.
• Tweak: Removed some cruft.
• Tweak: Added console log for Meta (Facebook) custom event tracking.
• Tweak: Updated vendor packages.
• Tweak: Optimized the show_variation event listener to prevent issues on small subset of themes.
• Tweak: Added optional fallback URL for the script loader.
• Tweak: Optimized filter loading.
• Tweak: Optimized the event script for Google shortcodes.
• Tweak: Improved the cache purge logic to also purge transients that cache certain options.
• Fix: Removed a possible recursion to prevent a memory overallocation error in some edge cases in class-opportunties.php.
• Fix: Fixed the facebook_for_woocommerce_integration_pixel_enabled filter.

1.47.1

Release date – 17.04.2025

• New: Released the free version of the plugin on the woocommerce.org marketplace.

1.47.0

Release date – 31.03.2025

• Tweak: Cast permission callback return values to prevent semgrep warnings.
• Tweak: Added a feature to show the PMW pro features demo in the wp.org playground.
• Tweak: Removed some cruft.
• Tweak: Added new pmw_options filter that allows to filter the options array before it is used.
• Tweak: Added order extra details output that helps with debugging.
• Tweak: Improved the loading logic to prevent fatal errors if several versions of the plugin are activated at the same time.
• Tweak: Numerous code syntax improvements.
• Tweak: Improved variation name output for GA4.
• Tweak: Added support fo the new WooCommerce internal brand feature.
• Tweak: Improved the update_cart event listener.

1.46.1

Release date – 27.01.2025

• Tweak: Cast permission_callback input variable into bool.
• Tweak: Workaround for a rare Google tracking ID URL bug.
• Tweak: Added a safeguard to prevent a fatal error in some edge cases when third-party code changes the data output from a string to an array in prepare_custom_rest_handlers.
• Tweak: Bumped up WC version compatibility to 9.6

1.46.0

Release date – 09.01.2025

• New: Added support for the Cookiefirst CMP.
• Tweak: Added safeguard to get_payment_gateways method to prevent a fatal error in some edge cases when a payment gateway is not following the WooCommerce standard.
• Tweak: Added data collection placeholder for gateway analysis when the analysis is run when no orders have been processed through the Pixel Manager yet.
• Tweak: Bumped up WC version compatibility to 9.5
• Tweak: Bumped up WP version compatibility to 6.7
• Tweak: Switched gtag.js ID priority from GA4 to Google Ads, as GA4 in rare cases is buggy and returns a 404.
• Tweak: Prevent double logging of payment method change.
• Tweak: Reactivated the AI support chat bot.

1.45.0

Release date – 29.10.2024

• Tweak: Allow shop managers to access the settings page.
• Tweak: Updated vendor packages.

Earlier versions

For the changelog of earlier versions, please refer to the changelog in the /changelog-archive/ folder.