Discover, trust, install: FAIR 1.0 is here

Discover GDPR-compliant analytics with WP Statistics, the top choice for WordPress users seeking an alternative to Google Analytics. No external accounts, unlimited visitor tracking, and full data ownership—all stored directly in your WordPress database.

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GDPR Compliant (Data Privacy)

WP Statistics is GDPR, CCPA, PECR, and cookie compliance by default.

• We do not use cookies
• We do not store personally identifiable information (PII) by default
• 100% data ownership. Data is entirely created and stored on your server
• Enhance IP Hashing with Random Daily Salt Mechanism
• Features to export and delete data for GDPR
• Respect for User Privacy with Do Not Track (DNT)
• Privacy Audit Tool for compliance with privacy laws

Your site won’t need to have a cookie popup since WP Statistics uses cookie-less tracking.

You can find more information in “What we collect“.

Top Features

• Fully integrate with your WordPress and your content structure and you have the all reports all in your WP dashboard
• Content and Category Analytics: Track performance based on your site’s content and categories.
• Simple analytics dashboard
• Super easy to install. No coding or technical knowledge needed
• Advanced data privacy settings that are customizable to fit your needs, in compliance with diverse data protection laws
• Track URL parameters, including UTMs, for campaign analysis
• With configurable settings, manage large amounts of data on high-traffic websites
• Monitor live online user traffic in real-time
• Fully customized overview dashboard page
• Shows your most popular posts and pages
• Referrals Tracking: Track and analyze referrals with five reports: Referred Visitors, Referrers, Search Engines, Social Media, and Source Categories. The new Source Categories report includes support for Organic Search, Paid Search, Organic Social, Paid Social, and more.
• Lists your top referral sources such as search engines
• Author Analytics: Measures author performance.
• Geographic Reports: Location-based analytics, including countries, cities, European countries, US states, and regions within your country.
• Devices Report: Detailed device-specific analytics covering browsers, operating systems, device categories and device models.
• Bypass Ad Blockers: Dynamically load the tracking script with a unique name and address to bypass ad blockers.
• Integrate with WP Consent API: Ensures compatibility with consent plugins like Complianz and Cookiebot.
• Email reports with customizable content
• Customize role-based access to view analytics and modify settings.
• Advanced Filtering & Exceptions: By user roles, IPs, countries, URLs, and more.
• Premium Add-on: Data Plus
  • Custom Post Type Tracking: DataPlus extends WP Statistics’ tracking to include all custom post types in addition to Posts and Pages.
  • Custom Taxonomy Analytics: In addition to monitoring default taxonomies like Categories and Tags, DataPlus also tracks custom taxonomies.
  • Link Tracker: Find out which outbound links your audience clicks on, giving you insights into their preferences and behaviors.
  • Download Tracker: Keep track of what’s being downloaded, who’s downloading it, and when.
  • Individual Author Performance: Detailed metrics on the performance of individual authors.
  • Detailed Analytics for Each Country: In-depth analytics for each country to enhance geographical reporting.
  • And more!
• Premium Add-on: Marketing
  • Campaign Analytics: Track UTM-tagged links and see which campaigns drive the most visitors.
  • Google Search Console Integration: Monitor impressions, clicks, and queries.
  • Custom Event Tracking: Create goals based on clicks, pageviews, or events and monitor conversions.
  • Built-in UTM Link Builder: Generate and validate campaign URLs inside your dashboard.

Get the most out of your website analytics by using WP Statistics Premium Add-ons
Upgrade your analytics toolkit with our range of premium add-ons, including Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, Marketing, and more. Making informed decisions is easier with these powerful tools.

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Report Bugs

Having trouble with a bug? Please create an issue on GitHub. Kindly note that GitHub is exclusively for bug reports; other inquiries will be closed.

For security vulnerabilities, please report them through the Patchstack Vulnerability Disclosure Program. The Patchstack team will validate, triage, and handle any security issues.

1. Upload wp-statistics to the /wp-content/plugins/ directory.
2. Activate the plugin through the ‘Plugins’ menu in WordPress.
3. Make sure the Date and Time are set correctly in WordPress.
4. Go to the plugin settings page and configure as required (note this will also include downloading the GeoIP database for the first time).

1. 

   Overview

2. 

   Visitors Insights

3. 

   Online Visitors Monitoring

4. 

   Optimization

5. 

   Settings

6. 

   Real-Time Stats

7. 

   Download Tracker

8. 

   Understand Your Traffic Sources

9. 

   Geographic

10. 

    Author Analytics

11. 

    Devices

12. 

    Link Tracker

13. 

    Privacy Audit

14. 

    Content Analytics Dashboard

15. 

    Category Analytics

16. 

    Website Performance Report

17. 

    Mini Chart Quick View

18. 

    Page Insights

19. 

    Detailed Visitor Report

20. 

    Campaign Reports

21. 

    Google Search Console Reports

22. 

    Goal and Event Tracking

14.15.5 – 2025-09-21

• Enhancement: Added date range validation on report pages.
• Enhancement: Improved compare style and number formatting in “At a Glance” widgets.
• Enhancement: Updated chart component to show a message when no data is available.
• Enhancement: Limited queue and AJAX migrations (and their notices) to the “Minimum Role to Manage Settings.”
• Enhancement: Refactored the migration codebase for better structure, readability, and maintainability.
• Enhancement: Added a “Recheck Schema” button on the optimization page to recheck database health via AJAX.
• Fix: Fixed console warnings on Chromium-based browsers on the settings page.
• Fix: Fixed incorrect “Queue Migration” completion notice after plugin updates.
• Fix: Resolved activation issues on fresh installs.
• Dev: Removed the wp_statistics_data_export_base_query and wp_statistics_data_export_query filters.

14.15.4 – 2025-09-02

• Enhancement: Refactored the update process and database schema updates to run on the frontend.
• Enhancement: Optimized the database manager to avoid duplicate queries.
• Enhancement: Improved Visitor Info display logic.
• Enhancement: Refactored install/uninstall code into separate classes for activation, load, and uninstall.
• Enhancement: Optimized schema health checks to run daily on the dashboard and after activation or updates.
• Enhancement: Improved responsiveness by converting “Optimize Page” actions in the Plugin Maintenance tab into asynchronous AJAX requests.
• Fix: Prevented wp_statistics_tracker_js_errors option bloat by limiting stored errors and truncating error messages.
• Fix: Fixed sorting issue in the Top Pages widget on the Page Insights report.
• Fix: Fixed Region widget issue when a country is not detected on the Geographic page.
• Fix: Prevented false “Queue Migration” notices after updates.
• Fix: Corrected the Filter Modal Reset button redirect.
• Fix: Fixed Visitor Journey not recording repeat visits to the same page.

14.15.3 – 2025-08-18

• Fix: Fixed a warning by validating geographic location codes are strings or integers before use.
• Fix: Correct redirect URL after clicking ‘Start Migration’.
• Fix: Fixed Author Analytics filter issue.
• Enhancement: Added LiteSpeed Cache detection for improved cache-related warning notifications.
• Enhancement: Randomized the execution time of the GeoIP update event to reduce simultaneous load on jsdelivr.
• Enhancement: Improve performance of visitor migration.

14.15.2 – 2025-08-10

• New: Added compatibility with the Borlabs Cookie plugin.
• New: License keys can now be set via wp-config.php using constants like WP_STATISTICS_LICENSE and are automatically validated on init.
• Enhancement: Visitor data now stores only the major browser version to improve performance and reduce query load.
• Enhancement: Refactored advanced reporting to reduce redundant queries and improve performance.
• Enhancement: Replaced the legacy Robot List with the Device-Detector isBot check and renamed the bot detection field.
• Fix: Fixed filter issues on the Visitors and Referred Visitors pages.
• Fix: Adjusted access control for specific plugin actions.
• Fix: Fixed display issues on the single-visitor page when user_id is missing.
• Fix: Updated the Top Countries widget to calculate percentages based on all visitors.

14.15.1 – 2025-07-29

• Enhancement: Numbers in Overview widgets are now abbreviated (e.g., 10k), with full values shown on hover.
• Enhancement: Made integration JS files dependencies of tracker.js to avoid cache-related issues.
• Enhancement: Display a notice when a caching plugin is active.
• Fix: Fixed an issue with transient cache duration settings.
• Fix: Corrected color display for period-over-period comparison metrics.

14.15 – 2025-07-22

• New: Added an Overview report for Visitor Insight.
• New: Added an Overview report for Page Insights.
• New: Added a Device Overview report.
• Enhancement: Improved migration performance by running schema updates synchronously and removing background processes.
• Enhancement: Improved the Views report under Visitor Insight.
• Enhancement: Unset the Consent Integration setting when integration is deactivated.
• Enhancement: Added country name to flag tooltip in Visitor Info.
• Enhancement: Added unread notification badge to the Help Center menu.
• Enhancement: Merged notification and campaign cron jobs into a single daily schedule.
• Enhancement: Dashboard now shows only the “Traffic Overview” widget by default for a cleaner start.
• Enhancement: Optimized getTrafficOverviewData for fewer queries and faster widget loading.
• Enhancement: Skipped GeoIP database download in local environments to speed up setup.
• Enhancement: Removed unused comments join from Page Insights query to improve performance.
• Enhancement: Improved “Back” button functionality across pages to return to the previous view accurately.
• Enhancement: Improved warning message for missing consent-management plugin.
• Fix: Fixed report URL issues for custom post types.
• Fix: Resolved zero page view issues for non-‘category’ taxonomy filters.
• Fix: Fixed incorrect tracking of WooCommerce My Account sub-pages.
• Fix: Prevented number_format() warning when value is null in PHP 8.4.5.

For more information about the major update, please visit our release post or follow @wp_statistics on Twitter

See changelog for all versions.